Other Lives

Other Lives — pop artist from US.

Other Lives, an Oklahoma indie rock band, blend Baroque pop, electro-alt-rock, and Ennio Morricone-inspired Americana to create lush, dark music. Formed in…

Influence: 56.32% Fanbase: 37.96% Trending: 65.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.62% • Very Strong

As of 2025-09-09

38,013

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:46 UTC

Genres

popchamber popok indieindie poppoprockrockalternativealternativebluesstomp and holler

Biography

Other Lives, an Oklahoma indie rock band, blend Baroque pop, electro-alt-rock, and Ennio Morricone-inspired Americana to create lush, dark music. Formed in 2004 as Kunek, they evolved into Other Lives with Jesse Tabish, Jonathon Mooney, and Josh Onstott leading the group. Their acclaimed albums include Tamer Animals (2011), Rituals (2015), and For Their Love (2020), showcasing their cinematic indie rock sound. They gained recognition opening for Radiohead and appearing at Coachella.

Originating as an instrumental project, Other Lives transformed into a vocal-centric band, releasing their eponymous debut album in 2008 with producer Joey Waronker. Their breakthrough came with Tamer Animals in 2011, followed by successful releases like Rituals in 2015. The band's introspective themes on self-worth and existentialism in For Their Love resonate in today's turbulent times. Other Lives' atmospheric soundscapes have garnered international acclaim, solidifying their reputation in the indie rock scene.

Top Brand Affinities

Report Date: 2025-09-09

Other Lives speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, FRANCE, TüRKIYE. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,132 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Other Lives score 2.66% — Strong bucket.

Brand: MOOGBrand: AmpegBrand: Akg

Followers:38,013

Engagements:1,011

Rate:2.7%

Posts:563

Avg Likes:995

Avg Comments:53

Avg Views:6,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 38,013 · Engagements 1,011 · Rate 2.7% Posts 563 · Views 6,132 · Avg Likes 995 · Avg Comments 53 · Avg Views 6,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 34% 35-44: 16% 45-64: 7%	Largest: 25-34 (39%); next: 18-24 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (20%) FRANCE (12%) TüRKIYE (7%) ITALY (6%) BRAZIL (4%)	Top regions: UNITED STATES (20%), FRANCE (12%), TüRKIYE (7%)
Platform Engagement	Instagram: 821 avg likes/post · Youtube: 6,132 avg views/post	Best reach: Youtube 6,132 avg views; best engagement: Instagram 821 avg likes

Top Brand Affinities

MOOG

Score: 41.62

Ampeg

Score: 22.98

Akg

Score: 16.75

Ableton

Score: 13.61

Sennheiser

Score: 13.49

Arri

Score: 13.32

Pro Tools

Score: 12.98

Hasselblad

Score: 11.53

Amazon Music

Score: 9.63

Pacific Northwest Wonderland

Score: 9.18

Tate Modern

Score: 7.98

Kodak

Score: 6.87

Brand	Category	Score
MOOG		41.62
Ampeg		22.98
Akg		16.75
Ableton		13.61
Sennheiser		13.49
Arri		13.32
Pro Tools		12.98
Hasselblad		11.53
Amazon Music		9.63
Pacific Northwest Wonderland		9.18
Tate Modern		7.98
Kodak		6.87
Spotify Music		6.28
Leica		5.53
Paramount Pictures		5.31
Coors		4.92
Kickstarter		4.77
Fujifilm		4.59
Coachella		4.54
Oculus		4.41
Lollapalooza		4.29
Polaroid		4.20
SoundCloud		4.01
Airbnb		3.42
Campari		3.26
Olympus		2.94
NBC		2.86
Showtime		2.84
Warner Bros		2.74
Columbia Pictures		2.62
Mulberry		2.56
Tinder		2.49
Guinness		2.48
Carhartt		2.44
Beats Electronics		2.43
Montblanc		2.33
Philips		2.33
Dr. Martens		2.33
Pantone Inc		2.31
BBC		2.28
Pixar		2.22
Garnier		2.19
Nickelodeon		2.18
Cadillac		2.14
HBO		2.09
Citroen		2.03
Star Wars		1.85
Sunnies Studios		1.83
Aperol		1.82
A Game of Tones		1.79