Ot the Real
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-12
177,379
Social Media Followers
As of 2025-11-12
00:00:00
Hours Airplay
2025-12-28 10:20:05 UTC
Genres
Biography
As a professional music writer, I specialize in creating engaging and informative content for a variety of platforms. My writing focuses on analyzing music trends, reviewing new releases, and exploring the cultural impact of different genres. I have a passion for sharing my insights with readers and helping them discover new music that resonates with them.
With a deep understanding of the music industry and a keen ear for quality music, I strive to provide valuable and entertaining content for my audience. Whether it's breaking down the production techniques of a hit song or delving into the history of a musical movement, I aim to offer a fresh perspective that sparks conversation and enhances the listener's experience. My goal is to contribute to the dialogue surrounding music and help others appreciate the artistry and creativity behind their favorite songs.
Ot the Real resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (80%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (1,759 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Akai, New Era makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 177,379 · Engagements 1,759 · Rate 1.0% Posts 724 · Views 0 · Avg Likes 1,759 · Avg Comments 110 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 35-44: 30% 18-24: 15% 45-64: 5% |
Largest: 25-34 (49%); next: 35-44 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (91%) CANADA (2%) UNITED KINGDOM (1%) AUSTRALIA (0%) SPAIN (0%) |
Top regions: UNITED STATES (91%), CANADA (2%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 1,759 avg likes/post | best engagement: Instagram 1,759 avg likes |
Top Brand Affinities
Spinrilla
Akai
New Era
Barstool Sports
True Religion
Amazon Music
Pro Tools
WNBA
iHeartRadio Music Awards
Palm Angels
Champion
Sneaker News
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 42.96 | |
| Akai | 24.70 | |
| New Era | 24.22 | |
| Barstool Sports | 21.05 | |
| True Religion | 20.52 | |
| Amazon Music | 17.72 | |
| Pro Tools | 16.92 | |
| WNBA | 15.48 | |
| iHeartRadio Music Awards | 14.09 | |
| Palm Angels | 12.36 | |
| Champion | 11.84 | |
| Sneaker News | 11.19 | |
| SoundCloud | 10.97 | |
| ESPN | 10.09 | |
| Hennessy | 9.79 | |
| Andis | 9.23 | |
| Beats Electronics | 9.06 | |
| Benihana | 8.41 | |
| Sole Collector | 7.81 | |
| Stone Island | 7.62 | |
| Ableton | 7.35 | |
| MTV | 7.31 | |
| NFL | 7.14 | |
| Moncler | 7.08 | |
| Barber Shop Connect | 6.54 | |
| Gillette | 6.39 | |
| Los Angeles Lakers | 6.28 | |
| Carhartt | 6.15 | |
| NBA | 6.11 | |
| Sneakerhead | 6.02 | |
| Maison Margiela | 5.98 | |
| CNN | 5.80 | |
| Gerber | 5.78 | |
| Maybach | 5.66 | |
| Kodak | 5.61 | |
| Spotify Music | 5.56 | |
| Alexander McQueen | 5.54 | |
| Timberland | 5.29 | |
| BaByliss | 5.10 | |
| Monster Beverage | 4.64 | |
| Acura | 4.60 | |
| Stüssy | 4.50 | |
| Kickstagram | 4.34 | |
| NBC | 4.28 | |
| Verizon | 4.19 | |
| NHL | 4.18 | |
| Nice Kicks | 4.00 | |
| Ferragamo | 3.86 | |
| Heinz | 3.61 | |
| Gatorade | 3.50 |
Official Profiles
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LoginArtist: Ot the Real
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
