Oswald
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
684,550
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:19 UTC
Genres
Biography
As a professional music writer, I have extensive experience in analyzing and evaluating various genres of music. My expertise includes reviewing albums, critiquing live performances, and creating engaging content for music publications. With a keen ear for detail and a passion for storytelling through music, I am dedicated to providing insightful and engaging music journalism.
My writing style is both informative and engaging, capturing the essence of each artist's unique sound and message. Whether it's breaking down intricate musical compositions or exploring the cultural significance of a particular genre, I strive to deliver compelling narratives that resonate with readers. With a deep appreciation for the artistry and creativity of musicians, I am committed to sharing my love for music through thoughtful and well-crafted writing.
Oswald cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, FRANCE, DOMINICAN REPUBLIC. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 308,497 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Accor Hotels, Kinky-Curly, Carrefour, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 684,550 · Engagements 10,518 · Rate 1.5% Posts 116 · Views 388,747 · Avg Likes 9,511 · Avg Comments 536 · Avg Views 388,747 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 41% 35-44: 6% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (41%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (42%) FRANCE (19%) DOMINICAN REPUBLIC (13%) BRAZIL (6%) HAITI (5%) |
Top regions: UNITED STATES (42%), FRANCE (19%), DOMINICAN REPUBLIC (13%) |
| Platform Engagement | Instagram: 1,192 avg likes/post · Youtube: 308,497 avg views/post | Best reach: Youtube 308,497 avg views; best engagement: Youtube 3,627 avg likes |
Top Brand Affinities
Accor Hotels
Kinky-Curly
Carrefour
Kiabi
boohoo
FashionNova
American Airlines
Hennessy
Kiko
ASOS
SoundCloud
shein
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 33.30 | |
| Kinky-Curly | 23.51 | |
| Carrefour | 19.83 | |
| Kiabi | 17.22 | |
| boohoo | 8.08 | |
| FashionNova | 8.06 | |
| American Airlines | 6.49 | |
| Hennessy | 5.63 | |
| Kiko | 5.00 | |
| ASOS | 4.83 | |
| SoundCloud | 4.82 | |
| shein | 4.19 | |
| Kodak | 4.18 | |
| Steve Madden | 4.17 | |
| Primark | 4.02 | |
| Sephora | 3.70 | |
| Bershka | 3.57 | |
| Fenty beauty | 3.56 | |
| SheInside | 3.51 | |
| Forever 21 | 3.16 | |
| Christian Louboutin | 3.00 | |
| Pull&Bear | 2.82 | |
| Lacoste | 2.69 | |
| Tarte Cosmetics | 2.49 | |
| H&M | 2.46 | |
| NBC | 2.44 | |
| Make Up For Ever | 2.30 | |
| Timberland | 2.14 | |
| Michael Kors | 1.99 | |
| Versace | 1.95 | |
| GIVENCHY | 1.93 | |
| Dolce & Gabbana | 1.91 | |
| Fendi | 1.83 | |
| Anastasia Beverly Hills | 1.81 | |
| Cartier | 1.81 | |
| Heineken | 1.80 | |
| Herbalife | 1.58 | |
| Beats Electronics | 1.58 | |
| Polo Ralph Lauren | 1.53 | |
| Balenciaga | 1.52 | |
| musical.ly | 1.48 | |
| Christian Dior | 1.47 | |
| Yves Saint Laurent | 1.46 | |
| Urban Decay Cosmetics | 1.43 | |
| Los Angeles Lakers | 1.41 | |
| Paypal | 1.35 | |
| Gymshark | 1.32 | |
| Spotify Music | 1.31 | |
| NBA | 1.31 | |
| L'Oréal Paris | 1.27 |
Official Profiles
Login to view Contact
LoginArtist: Oswald
The map shows every radio station that aired Oswald today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















