Oscar Mbo

Oscar Mbo — pop artist from ZA.

Oscar Mbo is a rising star in the South African music scene, known for his unique blend of deep and soulful house music. With a distinct sound that combines…

Influence: 55.63% Fanbase: 37.91% Trending: 64.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 68.68% • Very Strong

As of 2025-09-09

3,306,403

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:43 UTC

Genres

popsouth african popalternativesouth african alternativeelectronicafro housesouth african deep houseelectronicafricanafro soul

Biography

Oscar Mbo is a rising star in the South African music scene, known for his unique blend of deep and soulful house music. With a distinct sound that combines smooth melodies and intricate rhythms, he has garnered a dedicated following both locally and internationally. His dynamic DJ sets and productions have earned him a reputation as a versatile artist who is constantly pushing the boundaries of the genre. Oscar Mbo's passion for music shines through in his work, making him a standout talent in the industry.

His infectious beats and innovative approach to production have set him apart from his peers, establishing him as a trendsetter in the house music world. Oscar Mbo's commitment to creating music that resonates with listeners on a deep level has solidified his position as a respected figure in the industry. As he continues to evolve and experiment with new sounds, Oscar Mbo remains a force to be reckoned with in the realm of electronic music.

Top Brand Affinities

Report Date: 2025-09-09

Oscar Mbo performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, BOTSWANA, UNITED STATES. Audience composition is heavily male (78%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 213,300 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Woolworths, Ted Baker, Alexander McQueen, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Oscar Mbo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oscar Mbo score 2.64% — Strong bucket.

Brand: WoolworthsBrand: Ted BakerBrand: Alexander McQueen

Followers:3,306,403

Engagements:87,346

Rate:2.6%

Posts:655

Avg Likes:86,100

Avg Comments:702

Avg Views:258,981

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,306,403 · Engagements 87,346 · Rate 2.6% Posts 655 · Views 258,981 · Avg Likes 86,100 · Avg Comments 702 · Avg Views 258,981	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	SOUTH AFRICA (79%) BOTSWANA (4%) UNITED STATES (3%) ZIMBABWE (2%) UNITED KINGDOM (2%)	Top regions: SOUTH AFRICA (79%), BOTSWANA (4%), UNITED STATES (3%)
Platform Engagement	Instagram: 57,059 avg likes/post · Tiktok: 213,300 avg views/post · Youtube: 45,681 avg views/post	Best reach: Tiktok 213,300 avg views; best engagement: Instagram 57,059 avg likes

Top Brand Affinities

Woolworths

Score: 68.68

Ted Baker

Score: 17.21

Alexander McQueen

Score: 12.03

Ellesse

Score: 11.44

Champion

Score: 11.36

Jagermeister

Score: 11.00

Hennessy

Score: 10.43

Superga

Score: 9.34

Lacoste

Score: 8.94

New Era

Score: 8.79

Kappa

Score: 7.85

Colgate

Score: 7.57

Brand	Category	Score
Woolworths		68.68
Ted Baker		17.21
Alexander McQueen		12.03
Ellesse		11.44
Champion		11.36
Jagermeister		11.00
Hennessy		10.43
Superga		9.34
Lacoste		8.94
New Era		8.79
Kappa		7.85
Colgate		7.57
Pioneer		7.38
Herbalife		7.16
Moët & Chandon		6.92
shein		6.36
KARL LAGERFELD		6.13
OOTD Magazine		5.85
SheInside		5.40
H&M		5.39
New Balance		5.00
FOREX		4.99
Dsquared		4.86
Steve Madden		4.65
Timberland		4.49
Superdry		4.39
Monster Beverage		4.39
The North Face		4.33
Dolce & Gabbana		4.09
Daniel Wellington		4.05
Puma		3.84
Christian Louboutin		3.83
ASICS		3.60
Zara		3.50
BALMAIN		3.30
Nike		3.21
SoundCloud		3.07
Emporium		3.02
Heineken		2.94
TOM FORD		2.90
Sprite		2.75
Carhartt		2.58
Versace		2.52
FashionNova		2.44
Vans		2.37
Moschino		2.26
Bershka		2.24
Dr. Martens		2.21
MTV		2.16
ASOS		2.09