Oscar Lang

Oscar Lang — pop artist from GB.

Mark your calendars for the release of Elvis Costello's new album 'LOOK NOW' on July 21st. With anticipation building, fans can expect a vibrant new collection…

Influence: 56.35% Fanbase: 34.67% Trending: 67.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 42.65% • Very Strong

As of 2025-09-08

96,192

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:12 UTC

Genres

popindie popbedroom poppopalternativealternative

Biography

Mark your calendars for the release of Elvis Costello's new album 'LOOK NOW' on July 21st. With anticipation building, fans can expect a vibrant new collection of music from the iconic artist, sure to captivate audiences with its fresh sound and timeless appeal. Stay tuned for an exciting musical journey as Costello delivers another masterpiece to his devoted listeners.

Top Brand Affinities

Report Date: 2025-09-08

Oscar Lang engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, PHILIPPINES, UNITED KINGDOM. The fan base skews heavily female (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (10,097 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around UNIF, Depop, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oscar Lang score 1.73% — Moderate bucket.

Brand: UNIFBrand: DepopBrand: Glossier

Followers:96,192

Engagements:1,666

Rate:1.7%

Posts:45

Avg Likes:1,646

Avg Comments:49

Avg Views:12,643

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,192 · Engagements 1,666 · Rate 1.7% Posts 45 · Views 12,643 · Avg Likes 1,646 · Avg Comments 49 · Avg Views 12,643	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 12% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (20%) PHILIPPINES (10%) UNITED KINGDOM (9%) MEXICO (6%) BRAZIL (6%)	Top regions: UNITED STATES (20%), PHILIPPINES (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 1,434 avg likes/post · Tiktok: 2,546 avg views/post · Youtube: 10,097 avg views/post	Best reach: Youtube 10,097 avg views; best engagement: Instagram 1,434 avg likes

Top Brand Affinities

UNIF

Score: 42.65

Depop

Score: 18.25

Glossier

Score: 11.56

Fred Perry

Score: 10.88

Amazon Music

Score: 9.12

Urban Outfitters

Score: 8.53

Ableton

Score: 7.93

Dr. Martens

Score: 7.66

Tate Modern

Score: 7.45

SoundCloud

Score: 7.32

Atmos

Score: 6.89

Spotify Music

Score: 6.33

Brand	Category	Score
UNIF		42.65
Depop		18.25
Glossier		11.56
Fred Perry		10.88
Amazon Music		9.12
Urban Outfitters		8.53
Ableton		7.93
Dr. Martens		7.66
Tate Modern		7.45
SoundCloud		7.32
Atmos		6.89
Spotify Music		6.33
Vivienne Westwood		5.21
Tesco		4.97
Lollapalooza		4.88
Kodak		4.46
ASOS		4.03
Polaroid		4.01
Coachella		3.62
Topshop		3.55
Tinder		2.67
Guinness		2.66
Chrysler		2.57
Lush		2.37
Carhartt		2.36
Primark		2.35
Fujifilm		2.33
MTV		2.29
Showtime		2.25
Sunnies Studios		2.23
Pepsi		2.14
Paramount Pictures		2.03
Sprite		2.02
Airbnb		1.99
Converse		1.94
Beats Electronics		1.81
BBC		1.76
Vans		1.74
Vogue		1.71
The Olympic Games		1.52
Pixar		1.52
Warner Bros		1.50
Bershka		1.47
Supreme		1.46
Nintendo		1.43
H&M		1.40
Walmart		1.37
Levi's		1.30
McDonald's		1.27
McLaren		1.26