Oscar L
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
141,907
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:30:00 UTC
Genres
Biography
His eclectic sound has captivated audiences worldwide, with his DJ sets igniting dance floors across numerous cities and continents. In addition to his live performances, Oscar hosts the radio show D-Mix, reaching listeners in 16 countries through 130 stations. As his professional reach continues to expand, Oscar L's future looks promising, positioning him as one of the standout figures in his field.
Oscar L speaks to 25-34 & 18-24 audiences with measurable traction in SPAIN, UNITED STATES, GERMANY. Composition is heavily male (84%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (590 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Allen & Heath, Mixcloud, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 141,907 · Engagements 1,370 · Rate 1.0% Posts 998 · Views 590 · Avg Likes 1,366 · Avg Comments 95 · Avg Views 590 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 31% 35-44: 16% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (31%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
SPAIN (24%) UNITED STATES (9%) GERMANY (8%) ARGENTINA (4%) UNITED KINGDOM (4%) |
Top regions: SPAIN (24%), UNITED STATES (9%), GERMANY (8%) |
| Platform Engagement | Instagram: 1,343 avg likes/post · Youtube: 590 avg views/post | Best reach: Youtube 590 avg views; best engagement: Instagram 1,343 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Trancefamily
Akai
Sennheiser
SoundCloud
Tomorrowland
Amazon Music
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 227.35 | |
| Mixcloud | 151.27 | |
| Pioneer | 122.90 | |
| Ableton | 83.96 | |
| MOOG | 60.14 | |
| Trancefamily | 39.92 | |
| Akai | 36.19 | |
| Sennheiser | 35.27 | |
| SoundCloud | 23.21 | |
| Tomorrowland | 20.91 | |
| Amazon Music | 17.83 | |
| Beats Electronics | 10.74 | |
| Pro Tools | 8.36 | |
| Spotify Music | 7.21 | |
| Jagermeister | 6.04 | |
| Movistar | 4.84 | |
| iHeartRadio Music Awards | 4.09 | |
| Pull&Bear | 3.67 | |
| MTV | 3.60 | |
| Campari | 3.59 | |
| Garnier | 3.28 | |
| Coachella | 3.27 | |
| Red Bull | 3.26 | |
| musical.ly | 3.12 | |
| Matrix | 3.03 | |
| Heineken | 3.03 | |
| Bershka | 2.91 | |
| Stüssy | 2.84 | |
| Martini | 2.58 | |
| VidaSana | 2.51 | |
| Lollapalooza | 2.48 | |
| Dolce & Gabbana | 2.43 | |
| Budweiser | 2.38 | |
| Dr. Martens | 2.27 | |
| Fendi | 2.27 | |
| shein | 2.22 | |
| ASOS | 2.16 | |
| Christian Louboutin | 2.15 | |
| Gymshark | 2.12 | |
| Aperol | 2.01 | |
| H&M | 2.00 | |
| Sneakerhead | 1.93 | |
| The North Face | 1.92 | |
| Hermès | 1.92 | |
| Balenciaga | 1.90 | |
| FashionNova | 1.84 | |
| SheInside | 1.83 | |
| Jack Daniels | 1.83 | |
| Ferrari | 1.82 | |
| Guess | 1.79 |
Official Profiles
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LoginArtist: Oscar L
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















