Os Paralamas do Sucesso Brand Affinity ranks highest OSGEMEOS at 41.32% . Very Strong. Score DMDB 59.53% | Fanbase 57.04%

Os Paralamas do Sucesso — rock artist from BR.

With a 40-year career, 27 albums, and numerous hits, Os Paralamas do Sucesso are a prominent Brazilian and Latin music band. Consisting of Herbert Vianna…

Os Paralamas do Sucesso

Recognizable

Country: BR | Artist ID: 11e81bc6-b1ef-bc26-9404-a0369fe50396

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Genres

rocklatin rockbrazilian rockrock nacional brasileirorockalternative rockalternativelatin alternativelatinmpb

Influential: 59.53% Fanbase: 57.04% Trending: 60.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 41.32% • Very Strong

As of 2025-09-09

1,409,282

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.53% | Fanbase 57.04% | Trending 60.78% | CAREER STAGE: MAINSTREAM

Biography

With a 40-year career, 27 albums, and numerous hits, Os Paralamas do Sucesso are a prominent Brazilian and Latin music band. Consisting of Herbert Vianna (guitar and vocals), Bi Ribeiro (bass), and João Barone (drums), the trio continues to perform, influencing new generations and captivating audiences worldwide.

In 2021, the band launched a new show titled "Paralamas Clássicos," revisiting their extensive discography from their debut album "Cinema Mudo" (1983) to their latest release "Sinais do Sim" (2017). Joined by long-time musicians João Fera (keyboards), Monteiro Jr. (saxophone), and Bidu Cordeiro (trombone), the band presents a musical journey through their nearly four-decade history.

Report Date: 2025-09-09

Os Paralamas do Sucesso reaches 25-34 & 18-24 audiences concentrated in BRAZIL, ARGENTINA, MEXICO. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 2,878 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to OSGEMEOS, Banco Bradesco, Falabella suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Os Paralamas do Sucesso score 0.21% — Low bucket.

Brand: OSGEMEOSBrand: Banco BradescoBrand: Falabella

Followers:1,409,282

Engagements:2,920

Rate:0.2%

Posts:3,836

Avg Likes:2,891

Avg Comments:79

Avg Views:5,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,409,282 · Engagements 2,920 · Rate 0.2% Posts 3,836 · Views 5,461 · Avg Likes 2,891 · Avg Comments 79 · Avg Views 5,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 32% 35-44: 19% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	BRAZIL (89%) ARGENTINA (1%) MEXICO (1%) NIGERIA (1%) PARAGUAY (1%)	Top regions: BRAZIL (89%), ARGENTINA (1%), MEXICO (1%)
Platform Engagement	Instagram: 2,699 avg likes/post · Tiktok: 2,878 avg views/post · Youtube: 2,583 avg views/post	Best reach: Tiktok 2,878 avg views; best engagement: Instagram 2,699 avg likes

Top Brand Affinities

OSGEMEOS

Score: 41.32

Banco Bradesco

Score: 19.60

Falabella

Score: 18.31

Citi

Score: 16.85

Lojas Renner

Score: 15.70

Ambev

Score: 14.82

Itaipava

Score: 14.61

Itaú

Score: 13.45

Riachuelo

Score: 12.96

AstraZeneca

Score: 8.66

Boticario

Score: 7.91

Xerox

Score: 7.39

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		41.32
Banco Bradesco		19.60
Falabella		18.31
Citi		16.85
Lojas Renner		15.70
Ambev		14.82
Itaipava		14.61
Itaú		13.45
Riachuelo		12.96
AstraZeneca		8.66
Boticario		7.91
Xerox		7.39
Stella Artois		6.93
Heineken		6.76
Rapha		6.40
Amstel		5.55
Lollapalooza		5.36
Pfizer		5.18
Catupiry		4.45
Moda Praia		3.98
Budweiser		3.67
Spotify Music		3.09
MTV		2.85
Renault		2.23
Carrefour		2.05
Tinder		2.01
Tomorrowland		1.81
Pixar		1.58
Jack Daniels		1.58
ASICS		1.55
Warner Bros		1.50
UFC		1.49
musical.ly		1.46
Netflix		1.41
DC Entertainment		1.40
Coca-Cola		1.30
Cadillac		1.25
Harley-Davidson		1.24
McLaren		1.23
Ferrero		1.16
HBO		1.09
Los Angeles Lakers		1.08
Pandora		1.04
Red Bull		1.04
Yamaha		1.03
Chevrolet		1.03
FIFA		1.01
Pepsi		0.99
Volkswagen		0.95
Guinness		0.92