Orchestra Baobab

Orchestra Baobab — pop artist from SN.

Orchestra Baobab, originally forming as the weekend house band at a Dakar club, quickly rose to become a prominent force in world music. Led by Baro N'Diaye,…

Influence: 54.75% Fanbase: 32.74% Trending: 65.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 33.72% • Very Strong

As of 2025-09-09

4,286

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:46 UTC

Genres

popafropopmande popelectronicafrobeatothersworldwideworldlatinchichareggaeton

Biography

Orchestra Baobab, originally forming as the weekend house band at a Dakar club, quickly rose to become a prominent force in world music. Led by Baro N'Diaye, the band's fusion of Cuban and African influences, with a repertoire expanded by griot singer Laye M'Boup, garnered widespread acclaim, leading to regular performances and international recognition. Despite facing challenges and changes in personnel, Orchestra Baobab continued to evolve their sound, achieving success with acclaimed albums like Pirates Choice in the 1980s. However, the rise of new sounds in Senegal eventually led to the band disbanding in 1987.

In a remarkable comeback in 2001, Orchestra Baobab reformed and embarked on a successful global tour, releasing new albums and captivating audiences with their eclectic blend of musical styles. Even with various lineup changes and the passing of key members like Ndiouga Dieng and Balla Sidibé, the band persisted in creating new music and honoring their legacy. Collaborations with renowned artists and a dedication to their craft ensured that Orchestra Baobab's influence and significance in the world music scene remained strong.

Top Brand Affinities

Report Date: 2025-09-09

Orchestra Baobab engages 25-34 & 18-24 audiences with repeatable results in FRANCE, SENEGAL, NETHERLANDS. The fan base skews heavily male (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (743 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Tate Modern, Mixcloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orchestra Baobab score 11.83% — Very Strong bucket.

Brand: MOOGBrand: Tate ModernBrand: Mixcloud

Followers:4,286

Engagements:507

Rate:11.8%

Posts:45

Avg Likes:504

Avg Comments:7

Avg Views:743

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,286 · Engagements 507 · Rate 11.8% Posts 45 · Views 743 · Avg Likes 504 · Avg Comments 7 · Avg Views 743	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 19% 35-44: 17% 45-64: 12%	Largest: 25-34 (49%); next: 18-24 (19%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	FRANCE (38%) SENEGAL (27%) NETHERLANDS (6%) GREECE (5%) CAMEROON (5%)	Top regions: FRANCE (38%), SENEGAL (27%), NETHERLANDS (6%)
Platform Engagement	Instagram: 497 avg likes/post · Tiktok: 743 avg views/post	Best reach: Tiktok 743 avg views; best engagement: Instagram 497 avg likes

Top Brand Affinities

MOOG

Score: 33.72

Tate Modern

Score: 22.49

Mixcloud

Score: 20.95

Arri

Score: 14.37

Hasselblad

Score: 12.74

Nakd

Score: 12.09

Air France

Score: 11.93

Ableton

Score: 10.44

Amstel

Score: 9.19

Amazon Music

Score: 8.12

Kodak

Score: 6.32

Sega

Score: 5.30

Brand	Category	Score
MOOG		33.72
Tate Modern		22.49
Mixcloud		20.95
Arri		14.37
Hasselblad		12.74
Nakd		12.09
Air France		11.93
Ableton		10.44
Amstel		9.19
Amazon Music		8.12
Kodak		6.32
Sega		5.30
Kickstarter		4.92
Beats Electronics		4.84
Spotify Music		4.45
SoundCloud		4.36
Bacardi		4.01
Fujifilm		3.63
Aperol		3.52
Dr. Martens		3.40
Airbnb		3.32
Olympus		3.22
Warner Bros		3.00
Garnier		2.87
Montblanc		2.87
Lollapalooza		2.78
Pantone Inc		2.78
Philips		2.74
BBC		2.72
Polaroid		2.64
Nokia		2.50
Vogue		2.41
ASOS		2.34
Tinder		2.31
Citroen		2.23
Geocaching		2.16
Budweiser		1.86
The Olympic Games		1.82
Yves Saint Laurent		1.78
Travelgram		1.76
National Geographic		1.75
Nikon		1.62
Showtime		1.59
Volvo		1.49
Versace		1.48
Cartier		1.42
Guinness		1.38
Heineken		1.32
Levi's		1.30
Coachella		1.25

Official Profiles

Artist: Orchestra Baobab

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-30 04:00 UTC	Orchestra Baobab	La Cooperative de Mai	Clermont-Ferrand, France	songkick.com songkick.com songkick.com ticketmaster-fr.tm7516.net pfd.seetickets.com fnacspectacles.com
2026-02-01 04:30 UTC	Orchestra Baobab, Lubiana	L'AQUEDUC	Dardilly, France	songkick.com songkick.com pfd.seetickets.com action.metaffiliation.com songkick.com songkick.com
2026-04-03 03:00 UTC	Orchestra Baobab	Koerner Hall	Toronto, Canada	rcmusic.com