Oppidan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
109,313
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:07:17 UTC
Genres
Biography
Oppidan resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The demographic is heavily male (89%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 11,147 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 109,313 · Engagements 3,815 · Rate 3.5% Posts 289 · Views 16,860 · Avg Likes 3,719 · Avg Comments 133 · Avg Views 16,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 37% 35-44: 8% 13-17: 6% |
Largest: 25-34 (48%); next: 18-24 (37%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED KINGDOM (40%) UNITED STATES (19%) AUSTRALIA (7%) FRANCE (3%) CANADA (3%) |
Top regions: UNITED KINGDOM (40%), UNITED STATES (19%), AUSTRALIA (7%) |
| Platform Engagement | Instagram: 2,701 avg likes/post · Tiktok: 5,713 avg views/post · Youtube: 11,147 avg views/post | Best reach: Youtube 11,147 avg views; best engagement: Instagram 2,701 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
SoundCloud
Akai
Vauxhall
Amazon Music
MOOG
Spotify Music
Sennheiser
Beats Electronics
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 147.40 | |
| Pioneer | 79.34 | |
| Ableton | 69.03 | |
| SoundCloud | 46.95 | |
| Akai | 24.42 | |
| Vauxhall | 18.81 | |
| Amazon Music | 16.05 | |
| MOOG | 15.92 | |
| Spotify Music | 11.73 | |
| Sennheiser | 10.09 | |
| Beats Electronics | 9.62 | |
| Tomorrowland | 9.18 | |
| Stone Island | 7.52 | |
| Lollapalooza | 7.02 | |
| BBC | 5.77 | |
| Jagermeister | 5.56 | |
| Stüssy | 5.38 | |
| Tesco | 5.01 | |
| Coachella | 4.95 | |
| Guinness | 3.66 | |
| Carhartt | 3.51 | |
| Red Bull | 3.45 | |
| ASOS | 3.25 | |
| Bacardi | 3.22 | |
| Warner Bros | 3.13 | |
| Emporium | 2.72 | |
| Monster Beverage | 2.66 | |
| Urban Outfitters | 2.50 | |
| Sunnies Studios | 2.44 | |
| Showtime | 2.43 | |
| Sneakerhead | 2.37 | |
| Supreme | 2.21 | |
| Dr. Martens | 2.21 | |
| Nokia | 2.13 | |
| A Game of Tones | 2.11 | |
| Kodak | 2.05 | |
| The North Face | 2.03 | |
| Aperol | 2.00 | |
| McLaren | 1.93 | |
| Paramount Pictures | 1.86 | |
| Adobe | 1.85 | |
| Chrysler | 1.81 | |
| Fujifilm | 1.77 | |
| Primark | 1.73 | |
| Polaroid | 1.68 | |
| Lush | 1.60 | |
| ASICS | 1.57 | |
| Chipotle Mexican Grill | 1.51 | |
| Bellagio | 1.49 | |
| The Olympic Games | 1.47 |
Official Profiles
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LoginArtist: Oppidan
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 05:00 UTC | Oppidan | Hangaren | Copenhagen, Denmark |
