Onyx

Onyx — hip-hop & rap artist from US.

Onyx, the Queens-based hardcore rap group, found unexpected mainstream success in 1993 with their hit "Slam" from the album Bacdafucup. This breakthrough led…

Influence: 61.05% Fanbase: 43.44% Trending: 69.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 53.82% • Very Strong

As of 2025-09-08

398,190

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:28 UTC

Genres

hip-hop & raphip hoprapqueens hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopelectronicdance

Biography

Onyx, the Queens-based hardcore rap group, found unexpected mainstream success in 1993 with their hit "Slam" from the album Bacdafucup. This breakthrough led to collaborations with other rowdy artists like M.O.P. and DMX, as well as a string of successful albums through the 1990s and early 2000s. Despite a brief hiatus, Onyx returned in the mid-2010s with a prolific output of albums, continuing their legacy in the hip-hop scene.

Formed in 1988 in South Jamaica, Queens, Onyx gained recognition with their debut album Bacdafucup in 1993, which included hits like "Throw Ya Gunz" and "Slam." Their subsequent albums All We Got Iz Us and Shut 'Em Down further solidified their presence in the rap world before they transitioned to independent releases in the early 2000s. With a blend of music and acting careers, core members Fredro Starr and Sticky Fingaz continued to release music as Onyx, with a steady stream of albums well into the 2020s.

Top Brand Affinities

Report Date: 2025-09-08

Onyx has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, RUSSIA, UNITED KINGDOM. A heavily male (86%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 5,443 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akai, And1, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Onyx score 0.24% — Low bucket.

Brand: AkaiBrand: And1Brand: Live Nation

Followers:398,190

Engagements:945

Rate:0.2%

Posts:2,805

Avg Likes:929

Avg Comments:39

Avg Views:5,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 398,190 · Engagements 945 · Rate 0.2% Posts 2,805 · Views 5,443 · Avg Likes 929 · Avg Comments 39 · Avg Views 5,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 32% 35-44: 16% 45-64: 3%	Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (28%) RUSSIA (5%) UNITED KINGDOM (4%) BRAZIL (4%) FRANCE (4%)	Top regions: UNITED STATES (28%), RUSSIA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 709 avg likes/post · Youtube: 5,443 avg views/post	Best reach: Youtube 5,443 avg views; best engagement: Instagram 709 avg likes

Top Brand Affinities

Akai

Score: 53.82

And1

Score: 34.43

Live Nation

Score: 21.95

Mixcloud

Score: 17.66

New Era

Score: 14.55

DC Shoes

Score: 13.75

Pro Tools

Score: 12.22

Beats Electronics

Score: 12.17

Everlast

Score: 11.97

Amazon Music

Score: 11.42

Marc O'Polo

Score: 11.14

Pioneer

Score: 9.57

Brand	Category	Score
Akai		53.82
And1		34.43
Live Nation		21.95
Mixcloud		17.66
New Era		14.55
DC Shoes		13.75
Pro Tools		12.22
Beats Electronics		12.17
Everlast		11.97
Amazon Music		11.42
Marc O'Polo		11.14
Pioneer		9.57
Ableton		9.02
Hennessy		7.32
Foot Locker		7.18
SoundCloud		7.15
Mortal Kombat		6.36
iHeartRadio Music Awards		5.96
Sneakerhead		5.84
Capcom		5.84
Champion		5.66
Monster Beverage		5.41
NBA		5.34
Spotify Music		5.33
Comedy Central		5.04
G-shock		4.99
Nice Kicks		4.96
Timberland		4.67
Kickstagram		4.64
CNN		4.61
Universal		4.51
Matrix		4.46
MTV		4.43
Sega		4.31
ESPN		4.30
Los Angeles Lakers		4.22
NBC		4.07
Columbia Pictures		3.98
Stüssy		3.79
UFC		3.75
Warner Bros		3.67
Fila		3.62
NHL		3.58
Carhartt		3.47
NFL		3.28
Jack Daniels		3.02
Supreme		2.95
Reebok		2.89
Polo Ralph Lauren		2.81
Cadillac		2.68