Onuka

Onuka — pop artist from UA.

ONUKA, founded by Ukrainian musicians Eugene Filatov (The Maneken) and Nata Zhyzhchenko, blends Electronica, Modern Pop, and Ukrainian Folk to create a unique…

Influence: 52.79% Fanbase: 32.52% Trending: 62.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 5.35% • Very Strong

As of 2025-09-09

363,267

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:31 UTC

Genres

popvapor popukrainian popukrainian indieelectronicelectronic

Biography

ONUKA, founded by Ukrainian musicians Eugene Filatov (The Maneken) and Nata Zhyzhchenko, blends Electronica, Modern Pop, and Ukrainian Folk to create a unique and captivating sound that bridges tradition with modernity.

The band gained international recognition when they became Special Guests at the Eurovision Song Contest in Kyiv in May 2017, captivating the European audience with their performance. Following their Eurovision appearance, ONUKA's EP, VIDLIK, quickly climbed to the top of music charts in the UK and several other European countries, solidifying their status as innovators in contemporary Ukrainian music.

Top Brand Affinities

Report Date: 2025-09-09

Onuka keeps 25-34 & 18-24 audiences engaged throughout UKRAINE, RUSSIA, UNITED STATES. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 47,224 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Ableton, Paypal, Dolce & Gabbana supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Onuka score 1.51% — Moderate bucket.

Brand: AbletonBrand: PaypalBrand: Dolce & Gabbana

Followers:363,267

Engagements:5,472

Rate:1.5%

Posts:1,661

Avg Likes:5,170

Avg Comments:341

Avg Views:47,224

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 363,267 · Engagements 5,472 · Rate 1.5% Posts 1,661 · Views 47,224 · Avg Likes 5,170 · Avg Comments 341 · Avg Views 47,224	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 33% 35-44: 15% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UKRAINE (49%) RUSSIA (10%) UNITED STATES (8%) POLAND (2%) GERMANY (2%)	Top regions: UKRAINE (49%), RUSSIA (10%), UNITED STATES (8%)
Platform Engagement	Instagram: 1,882 avg likes/post · Youtube: 47,224 avg views/post	Best reach: Youtube 47,224 avg views; best engagement: Youtube 3,288 avg likes

Top Brand Affinities

Ableton

Score: 5.35

Paypal

Score: 3.34

Dolce & Gabbana

Score: 3.19

Pantone Inc

Score: 2.92

Vogue

Score: 2.92

Matrix

Score: 2.43

Kodak

Score: 2.41

Aperol

Score: 2.20

Dr. Martens

Score: 2.17

Tesla Motors

Score: 2.17

Snapseed

Score: 1.91

SoundCloud

Score: 1.78

Brand	Category	Score
Ableton		5.35
Paypal		3.34
Dolce & Gabbana		3.19
Pantone Inc		2.92
Vogue		2.92
Matrix		2.43
Kodak		2.41
Aperol		2.20
Dr. Martens		2.17
Tesla Motors		2.17
Snapseed		1.91
SoundCloud		1.78
Warner Bros		1.76
H&M		1.67
Pandora		1.65
Mitsubishi Motors		1.61
Bershka		1.60
Zara		1.56
Fujifilm		1.51
L'Oréal Paris		1.50
Xiaomi		1.47
New Balance		1.34
Cartier		1.26
Land Rover		1.25
SWAROVSKI		1.24
Coca-Cola		1.23
Chanel		1.20
Christian Dior		1.19
BBC		1.16
Bellagio		1.14
Balenciaga		1.12
Reebok		1.11
Pepsi		1.11
HBO		1.07
National Geographic		1.04
Volvo		1.04
McDonald's		1.03
Yves Saint Laurent		1.02
Travelgram		1.02
Lego		1.01
Star Wars		1.00
Spotify Music		0.98
Adobe		0.98
BMW		0.96
Polaroid		0.94
Gucci		0.92
NYX Cosmetics		0.91
Puma		0.89
Prada		0.85
Airbnb		0.84