ONF

ONF

Country: KR

Influence: 58.31% Fanbase: 44.70% Trending: 65.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

TONY MOLY • 11.23% • Very Strong

As of 2025-09-09

994,733

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:40 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

ONF, a 6-member K-POP boy group under WM Entertainment, debuted in August 2017 with [ON/OFF]. Their name symbolizes the coexistence of their powerful stage presence ('ON') and their individual personalities ('OFF'). The group is divided into units - the 'ON team' known for strong vocals and the 'OFF team' recognized for their dynamic performances. ONF has established a unique musical identity showcased through albums like [YOU COMPLETE ME], [WE MUST LOVE], [GO LIVE], [SPIN OFF], and [ONF:MY NAME]. Their participation in the 2020 Mnet contest program 'Road to Kingdom' garnered them a strong following for their impressive performances and innovative concepts, drawing anticipation for their future endeavors.

ONF Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

ONF performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, SOUTH KOREA. Audience composition is heavily female (77%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 15,519 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward TONY MOLY, Style Nanda, Innisfree, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, ONF is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ONF score 0.74%Low bucket.
Brand: TONY MOLYBrand: Style NandaBrand: Innisfree
Followers:994,733
Engagements:7,348
Rate:0.7%
Posts:3,447
Views:29,919
Avg Likes:7,047
Avg Comments:202
Avg Views:29,919

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 994,733 · Engagements 7,348 · Rate 0.7%
Posts 3,447 · Views 29,919 · Avg Likes 7,047 · Avg Comments 202 · Avg Views 29,919
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 64%
25-34: 20%
13-17: 13%
35-44: 2%
Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split Female: 77%
Male: 23%
Non-binary/Other: 0%
Skews female (77%)
Top Countries UNITED STATES (14%)
BRAZIL (9%)
SOUTH KOREA (9%)
INDONESIA (9%)
PHILIPPINES (6%)
Top regions: UNITED STATES (14%), BRAZIL (9%), SOUTH KOREA (9%)
Platform Engagement Instagram: 4,206 avg likes/post · Tiktok: 14,400 avg views/post · Youtube: 15,519 avg views/post Best reach: Youtube 15,519 avg views; best engagement: Instagram 4,206 avg likes

Top Brand Affinities

TONY MOLY
Score: 11.23
Style Nanda
Score: 10.28
Innisfree
Score: 7.28
SpeedPaint
Score: 5.97
Shake Shack
Score: 4.56
iHeartRadio Music Awards
Score: 4.36
Snoopy And The Peanuts Gang
Score: 3.65
Tiffany
Score: 3.04
Polaroid
Score: 2.81
UNIQLO
Score: 2.62
KFC
Score: 2.45
Fila
Score: 2.27
Brand Category Score
TONY MOLY 11.23
Style Nanda 10.28
Innisfree 7.28
SpeedPaint 5.97
Shake Shack 4.56
iHeartRadio Music Awards 4.36
Snoopy And The Peanuts Gang 3.65
Tiffany 3.04
Polaroid 2.81
UNIQLO 2.62
KFC 2.45
Fila 2.27
BBC 2.17
League of Legends 2.04
Pixar 2.03
KitKat 1.90
Tiffany & Co 1.79
Universal 1.78
Coachella 1.69
Primark 1.62
Pokemon 1.56
Lush 1.52
Forever 21 1.49
Maybelline 1.41
Urban Decay Cosmetics 1.25
NYX Cosmetics 1.25
IKEA 1.25
Starbucks 1.23
H&M 1.18
Pepsi 1.17
Pokemon Go 1.17
Activision Blizzard 1.14
Spotify Music 1.13
shein 1.13
Lego 1.12
Prada 1.10
Converse 1.05
McDonald's 1.05
Hyundai 1.03
Walt Disney 1.02
Costco 1.02
SheInside 0.96
Vogue 0.95
Yves Saint Laurent 0.91
OREO 0.87
Netflix 0.83
Vans 0.78
SoundCloud 0.76
MAC Cosmetics 0.74
Puma 0.73

Official Profiles

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Artist: ONF

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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