ONEFOUR

ONEFOUR — hip-hop & rap artist from AU.

ONEFOUR, the pioneering Australian rap group, rose to fame in 2019 by spearheading the local drill wave with hits like ‘The Message’ and ‘Spot the Difference’.…

Influence: 55.20% Fanbase: 36.05% Trending: 64.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Foot Locker • 17.22% • Very Strong

As of 2025-09-09

1,051,470

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:57 UTC

Genres

hip-hop & raphip-hop/rapaustralian hip hopaussie drillaustralian trapcontemporary hip hophip hop

Biography

ONEFOUR, the pioneering Australian rap group, rose to fame in 2019 by spearheading the local drill wave with hits like ‘The Message’ and ‘Spot the Difference’. Their 2020 EP Against All Odds reached No. 7 on the ARIA charts, solidifying their status as cultural icons. Featuring collaborations with international artists such as The Kid Laroi and A$AP Ferg, ONEFOUR's influence extends beyond music, setting trends in both music and fashion throughout Australia.

Top Brand Affinities

Report Date: 2025-09-09

ONEFOUR engages 18-24 & 25-34 audiences with repeatable results in AUSTRALIA, NEW ZEALAND, UNITED KINGDOM. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (60,350 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Foot Locker, Holden, Ellesse, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ONEFOUR score 1.09% — Moderate bucket.

Brand: Foot LockerBrand: HoldenBrand: Ellesse

Followers:1,051,470

Engagements:11,460

Rate:1.1%

Posts:432

Avg Likes:11,066

Avg Comments:163

Avg Views:73,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,051,470 · Engagements 11,460 · Rate 1.1% Posts 432 · Views 73,287 · Avg Likes 11,066 · Avg Comments 163 · Avg Views 73,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 13-17: 8% 35-44: 7%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	AUSTRALIA (55%) NEW ZEALAND (12%) UNITED KINGDOM (12%) UNITED STATES (8%) CANADA (1%)	Top regions: AUSTRALIA (55%), NEW ZEALAND (12%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 6,604 avg likes/post · Tiktok: 60,350 avg views/post · Youtube: 12,937 avg views/post	Best reach: Tiktok 60,350 avg views; best engagement: Instagram 6,604 avg likes

Top Brand Affinities

Foot Locker

Score: 17.22

Holden

Score: 16.09

Ellesse

Score: 12.84

Vegemite

Score: 12.84

Qantas

Score: 12.64

Kmart

Score: 12.26

Blackmagic Design

Score: 12.09

Selfridges

Score: 11.04

Champion

Score: 8.16

Stüssy

Score: 8.02

JACQUEMUS

Score: 6.40

SoundCloud

Score: 5.72

Brand	Category	Score
Foot Locker		17.22
Holden		16.09
Ellesse		12.84
Vegemite		12.84
Qantas		12.64
Kmart		12.26
Blackmagic Design		12.09
Selfridges		11.04
Champion		8.16
Stüssy		8.02
JACQUEMUS		6.40
SoundCloud		5.72
boohoo		5.47
Hennessy		5.29
Sunnies Studios		5.25
Vodafone		4.79
Kodak		4.47
Beats Electronics		4.25
Smirnoff		4.24
UFC		4.16
ASOS		4.12
Superdry		4.11
Carhartt		3.91
Timberland		3.76
BALMAIN		3.69
Billabong		3.63
Barber Shop Connect		3.39
ESPN		3.38
Lacoste		3.33
Polo Ralph Lauren		3.11
Mazda		3.10
Sneakerhead		2.85
Tommy Hilfiger		2.84
Versace		2.65
Spotify Music		2.58
Emporium		2.55
KFC		2.47
ASICS		2.46
Tomorrowland		2.35
Fila		2.31
Gymshark		2.30
Supreme		2.23
NBA		2.21
Calvin Klein		2.16
Christian Louboutin		2.15
Fendi		2.15
Guess		2.12
WWE		2.10
Nissan		2.10
Los Angeles Lakers		2.06