One Step Closer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
53,706
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:12 UTC
Genres
Biography
One Step Closer stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, INDONESIA. The profile is heavily male (90%), and content lands hardest on Tiktok, where posts average 1,419 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Ampeg, TUI, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes One Step Closer a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 53,706 · Engagements 1,809 · Rate 3.4% Posts 521 · Views 2,039 · Avg Likes 1,795 · Avg Comments 20 · Avg Views 2,039 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 37% 35-44: 11% 13-17: 5% |
Largest: 25-34 (47%); next: 18-24 (37%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (85%) UNITED KINGDOM (6%) INDONESIA (3%) CANADA (3%) JAPAN (2%) |
Top regions: UNITED STATES (85%), UNITED KINGDOM (6%), INDONESIA (3%) |
| Platform Engagement | Instagram: 1,628 avg likes/post · Tiktok: 1,419 avg views/post · Youtube: 620 avg views/post | Best reach: Tiktok 1,419 avg views; best engagement: Instagram 1,628 avg likes |
Top Brand Affinities
Impericon
Ampeg
TUI
TUI Group
Live Nation
Zumiez
Fred Perry
Swatch
Carhartt
Kodak
Spotify Music
Volcom
| Brand | Category | Score |
|---|---|---|
| Impericon | 109.83 | |
| Ampeg | 30.47 | |
| TUI | 22.08 | |
| TUI Group | 21.89 | |
| Live Nation | 21.53 | |
| Zumiez | 17.84 | |
| Fred Perry | 12.00 | |
| Swatch | 11.21 | |
| Carhartt | 10.37 | |
| Kodak | 7.14 | |
| Spotify Music | 7.00 | |
| Volcom | 6.47 | |
| Vans | 6.35 | |
| NHL | 6.21 | |
| Paramount Pictures | 6.01 | |
| Coors | 5.47 | |
| Hot Topic | 5.32 | |
| Lollapalooza | 5.25 | |
| Taco Bell | 5.25 | |
| Champion | 5.03 | |
| Fujifilm | 4.98 | |
| Nixon | 4.66 | |
| WWE | 4.51 | |
| Stüssy | 4.42 | |
| Dr. Martens | 4.37 | |
| Columbia Pictures | 4.19 | |
| Verizon | 4.15 | |
| Fallout | 4.14 | |
| Monster Beverage | 4.02 | |
| Gillette | 3.93 | |
| Heinz | 3.60 | |
| Leica | 3.59 | |
| Gundam | 3.58 | |
| Budweiser | 3.56 | |
| Final Fantasy | 3.50 | |
| Olympus | 3.43 | |
| Nickelodeon | 3.40 | |
| New Balance | 3.38 | |
| The North Face | 3.31 | |
| Polaroid | 3.26 | |
| SoundCloud | 3.23 | |
| Busch | 3.16 | |
| Urban Outfitters | 3.03 | |
| MTV | 3.02 | |
| Nintendo | 2.90 | |
| Supreme | 2.85 | |
| Sneakerhead | 2.77 | |
| Comedy Central | 2.75 | |
| Chipotle Mexican Grill | 2.74 | |
| Star Wars | 2.67 |
Official Profiles
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LoginArtist: One Step Closer
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 04:00 UTC | One Step Closer, Metakilla | Vachwerk Vacha | Vacha, Germany | |
| 2026-01-26 03:00 UTC | Sunami, One Step Closer, God Complex, Counterparts, Winiary Bookings | Klub Proxima | Warsaw, Poland | |
| 2026-01-30 03:00 UTC | Sunami, One Step Closer, God Complex, Counterparts | Lille Sal, Pumpehuset | Copenhagen, Denmark | |
| 2026-01-31 03:00 UTC | Counterparts, Sunami, One Step Closer, God Complex | Filmstudion | Gothenburg, Sweden | |
| 2026-02-01 02:00 UTC | Sunami, One Step Closer, God Complex, Counterparts | Goldie | Oslo, Norway | |
| 2026-02-02 03:00 UTC | Counterparts, Sunami, One Step Closer, God Complex | Kollektivet Livet Bar & Scen | Stockholm, Sweden | |
| 2026-02-05 03:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | Patronaat Haarlem | Haarlem, Netherlands | |
| 2026-02-09 02:00 UTC | Sunami, One Step Closer, Counterparts | Dynamo | Zürich, Switzerland | |
| 2026-02-13 02:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | La Machine du Moulin Rouge | Paris, France | |
| 2026-02-16 02:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | Electric Bristol | Bristol, United Kingdom | |
| 2026-02-17 02:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | Galvanizers Yard, SWG3 | Glasgow, United Kingdom | |
| 2026-02-18 02:30 UTC | One Step Closer, God Complex, Counterparts, Sunami | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2026-02-19 02:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | Project House | Leeds, United Kingdom | |
| 2026-02-20 02:30 UTC | One Step Closer, God Complex, Counterparts, Sunami | O2 Forum Kentish Town | London, United Kingdom | |
| 2026-02-21 02:00 UTC | One Step Closer, Counterparts, Sunami | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-03-14 03:00 UTC | One Step Closer | Comma | Gera, Germany |
