ONE OR EIGHT

ONE OR EIGHT — pop artist from JP.

ONE OR EIGHT is an eight-member boy group from Japan, consisting of members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. The group's name is…

Influence: 50.18% Fanbase: 20.14% Trending: 65.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 27.34% • Very Strong

As of 2025-09-09

2,272,593

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

poppophip-hop & raphip-hop/rap

Biography

ONE OR EIGHT is an eight-member boy group from Japan, consisting of members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. The group's name is inspired by the Japanese idiom "ICHI KA BACHI KA," which translates to "All or Nothing."

Top Brand Affinities

Report Date: 2025-09-09

ONE OR EIGHT performs best with fans in the 18-24 range, concentrated in UNITED STATES, BANGLADESH, INDIA. Audience composition is heavily female (62%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 20,500 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Jack In The Box, Jil Sander, GENTLE MONSTER, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, ONE OR EIGHT is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ONE OR EIGHT score 0.42% — Low bucket.

Brand: Jack In The BoxBrand: Jil SanderBrand: GENTLE MONSTER

Followers:2,272,593

Engagements:9,531

Rate:0.4%

Posts:1,057

Avg Likes:9,091

Avg Comments:236

Avg Views:29,892

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,272,593 · Engagements 9,531 · Rate 0.4% Posts 1,057 · Views 29,892 · Avg Likes 9,091 · Avg Comments 236 · Avg Views 29,892	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 9% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (23%) BANGLADESH (12%) INDIA (9%) PERU (6%) BRAZIL (5%)	Top regions: UNITED STATES (23%), BANGLADESH (12%), INDIA (9%)
Platform Engagement	Instagram: 4,809 avg likes/post · Tiktok: 20,500 avg views/post · Youtube: 9,392 avg views/post	Best reach: Tiktok 20,500 avg views; best engagement: Instagram 4,809 avg likes

Top Brand Affinities

Jack In The Box

Score: 27.34

Jil Sander

Score: 19.51

GENTLE MONSTER

Score: 15.41

Style Nanda

Score: 13.20

Maison Margiela

Score: 12.36

Acne Studios

Score: 11.37

Stella McCartney

Score: 9.99

New Era

Score: 9.45

Stüssy

Score: 7.50

Vivienne Westwood

Score: 7.32

Loewe

Score: 7.24

Shake Shack

Score: 7.06

Brand	Category	Score
Jack In The Box		27.34
Jil Sander		19.51
GENTLE MONSTER		15.41
Style Nanda		13.20
Maison Margiela		12.36
Acne Studios		11.37
Stella McCartney		9.99
New Era		9.45
Stüssy		7.50
Vivienne Westwood		7.32
Loewe		7.24
Shake Shack		7.06
UNIQLO		6.47
MATTEL		5.64
UGG		5.37
Dr. Martens		5.21
Coach		5.06
Movistar		4.83
Final Fantasy		4.36
Tiffany		4.34
Dunkin' Donuts		4.29
Miu Miu		4.13
Snoopy And The Peanuts Gang		3.95
KENZO		3.48
New Balance		3.41
Lollapalooza		3.38
Hermès		3.28
Fila		3.28
Summit Entertainment		3.11
Supreme		3.04
Converse		3.00
NARS Cosmetics		2.91
shein		2.75
The North Face		2.75
GAP		2.72
Christian Dior		2.71
Tiffany & Co		2.65
Coachella		2.65
Costco		2.64
Chanel		2.63
Fendi		2.61
Rover		2.59
Carhartt		2.59
Polo Ralph Lauren		2.57
Mulberry		2.54
SheInside		2.50
Yves Saint Laurent		2.49
Bershka		2.41
Polaroid		2.34
IKEA		2.33