One Direction
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
39,600,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Their debut album, "Up All Night," topped charts worldwide in 2011, followed by successful releases like "Take Me Home" and "Midnight Memories." One Direction's popularity led to sold-out tours and a documentary film, "This Is Us," in 2013. Despite member departures, the band continued to release successful albums until their hiatus, with individual members pursuing solo careers thereafter.
One Direction commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a heavily female (70%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,581,860 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,600,000 · Engagements 105,043 · Rate 0.3% Posts 424 · Views 5,581,860 · Avg Likes 101,715 · Avg Comments 3,573 · Avg Views 5,581,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 19% 13-17: 12% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (19%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (11%) INDIA (11%) INDONESIA (8%) MEXICO (4%) |
Top regions: UNITED STATES (14%), BRAZIL (11%), INDIA (11%) |
| Platform Engagement | Youtube: 5,581,860 avg views/post | Best reach: Youtube 5,581,860 avg views; best engagement: Youtube 101,715 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: One Direction
The map shows every radio station that aired One Direction today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
| Metric | 2025-09-08 | 2025-09-09 | Change |
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
