One Direction

One Direction — pop artist from GB.

One Direction, a British boy band formed on the U.K. talent show X-Factor in 2010, achieved global success over their six-year career. Comprised of Niall…

Influence: 79.68% Fanbase: 88.86% Trending: 75.09% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-26

39,600,000

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-01 00:17:59 UTC

Genres

poppoppost-teen popboy bandtalent showmainstream pop

Biography

One Direction, a British boy band formed on the U.K. talent show X-Factor in 2010, achieved global success over their six-year career. Comprised of Niall Horan, Zayn Malik, Harry Styles, Louis Tomlinson, and Liam Payne, the group released hit singles and albums, showcasing a variety of musical styles before going on hiatus in 2016.

Their debut album, "Up All Night," topped charts worldwide in 2011, followed by successful releases like "Take Me Home" and "Midnight Memories." One Direction's popularity led to sold-out tours and a documentary film, "This Is Us," in 2013. Despite member departures, the band continued to release successful albums until their hiatus, with individual members pursuing solo careers thereafter.

Top Brand Affinities

Report Date: 2025-09-26

One Direction commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a heavily female (70%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,581,860 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist One Direction score 0.27% — Low bucket.

Followers:39,600,000

Engagements:105,043

Rate:0.3%

Posts:424

Avg Likes:101,715

Avg Comments:3,573

Avg Views:5,581,860

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,600,000 · Engagements 105,043 · Rate 0.3% Posts 424 · Views 5,581,860 · Avg Likes 101,715 · Avg Comments 3,573 · Avg Views 5,581,860	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 11% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (15%) BRAZIL (10%) INDIA (9%) INDONESIA (8%) PHILIPPINES (6%)	Top regions: UNITED STATES (15%), BRAZIL (10%), INDIA (9%)
Platform Engagement	Youtube: 5,581,860 avg views/post	Best reach: Youtube 5,581,860 avg views; best engagement: Youtube 101,715 avg likes