OnDubGround

OnDubGround — reggae artist from FR.

Ondubground is a French dub music collective known for their innovative blend of dub, reggae, hip-hop, and electronic music. They have gained recognition for…

Influence: 55.80% Fanbase: 44.87% Trending: 61.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 75.79% • Very Strong

As of 2025-09-09

33,092

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:42 UTC

Genres

reggaedub reggaereggaereggae fusiondubelectronicfrench dubelectro dub

Biography

Ondubground is a French dub music collective known for their innovative blend of dub, reggae, hip-hop, and electronic music. They have gained recognition for their unique sound that incorporates live instrumentation with electronic elements, creating a dynamic and immersive listening experience. Ondubground's music is characterized by its deep basslines, intricate rhythms, and conscious lyrics that touch on social and political themes. With their captivating live performances and diverse musical influences, Ondubground continues to push the boundaries of dub music and captivate audiences around the world.

Top Brand Affinities

Report Date: 2025-09-09

OnDubGround stands out with 25-34 & 18-24 audiences across FRANCE, MEXICO, BRAZIL. The profile is heavily male (80%), and content lands hardest on Youtube, where posts average 556 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Akai, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes OnDubGround a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OnDubGround score 0.57% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:33,092

Engagements:188

Rate:0.6%

Posts:375

Avg Likes:187

Avg Comments:4

Avg Views:556

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,092 · Engagements 188 · Rate 0.6% Posts 375 · Views 556 · Avg Likes 187 · Avg Comments 4 · Avg Views 556	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 41% 35-44: 9% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (41%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	FRANCE (33%) MEXICO (10%) BRAZIL (8%) UNITED KINGDOM (5%) SPAIN (4%)	Top regions: FRANCE (33%), MEXICO (10%), BRAZIL (8%)
Platform Engagement	Instagram: 173 avg likes/post · Youtube: 556 avg views/post	Best reach: Youtube 556 avg views; best engagement: Instagram 173 avg likes

Top Brand Affinities

Mixcloud

Score: 75.79

Akai

Score: 55.39

MOOG

Score: 50.55

Ableton

Score: 40.66

Trancefamily

Score: 18.04

Akg

Score: 16.52

Ricard

Score: 14.96

Pro Tools

Score: 14.72

Pioneer

Score: 13.69

SoundCloud

Score: 13.47

Accor Hotels

Score: 12.88

Sennheiser

Score: 11.98

Brand	Category	Score
Mixcloud		75.79
Akai		55.39
MOOG		50.55
Ableton		40.66
Trancefamily		18.04
Akg		16.52
Ricard		14.96
Pro Tools		14.72
Pioneer		13.69
SoundCloud		13.47
Accor Hotels		12.88
Sennheiser		11.98
Air France		10.28
DC Shoes		9.00
Amazon Music		8.40
Volcom		8.05
Bim		7.61
Rapha		7.37
PLAYMOBIL		7.29
Montblanc		6.50
Spotify Music		6.45
Décathlon		5.98
Garnier		5.32
Carhartt		5.11
Beats Electronics		4.63
Longchamp		4.51
Omega		3.61
Citroen		3.59
Dr. Martens		3.25
Panasonic		3.08
Carrefour		2.95
Kodak		2.78
musical.ly		2.70
Renault		2.36
Tomorrowland		2.31
Timberland		2.23
Vans		2.18
Polaroid		2.06
Jack Daniels		2.01
Heineken		2.00
GoPro		1.99
Puma		1.70
Warner Bros		1.69
Sony		1.66
Universal		1.62
Volkswagen		1.50
The North Face		1.47
Huawei		1.44
Guinness		1.44
Red Bull		1.41