Omy de Oro

Omy de Oro

Country: PR | Gender: male

Influence: 55.50% Fanbase: 33.85% Trending: 66.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.28% • Very Strong

As of 2025-09-08

1,540,560

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:45 UTC

Genres

hip-hop & raptrap latinolatinreggaetonreggaeton flowurbano latino

Biography

Omy De Oro, conocido como "El Rey del Punchline," es un cantante nacido en Río Piedras, Puerto Rico, cuyas canciones como "Subimos De Rango" con Bad Bunny, "Estadía" con Rauw Alejandro y "A Mi Manera" han sido certificadas platino por la RIAA. Además, colabora con artistas de la élite como Ozuna, Arcángel y Eladio Carrion.

Una de las canciones más populares de Omy De Oro es "Mood" con Jay Wheeler y Nio Garcia, que se ha convertido en favorita entre los seguidores del género.

Omy de Oro Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Omy de Oro indexes high with fans in the 18-24 range in UNITED STATES, SPAIN, DOMINICAN REPUBLIC. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 240,179 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Andis, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Omy de Oro when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Omy de Oro score 1.08%Moderate bucket.
Brand: UnivisionBrand: AndisBrand: Amazon Music
Followers:1,540,560
Engagements:16,648
Rate:1.1%
Posts:285
Views:318,679
Avg Likes:15,618
Avg Comments:210
Avg Views:318,679

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,540,560 · Engagements 16,648 · Rate 1.1%
Posts 285 · Views 318,679 · Avg Likes 15,618 · Avg Comments 210 · Avg Views 318,679
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 63%
25-34: 26%
13-17: 8%
35-44: 3%
Largest: 18-24 (63%); next: 25-34 (26%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (17%)
SPAIN (13%)
DOMINICAN REPUBLIC (11%)
COLOMBIA (11%)
CHILE (9%)
Top regions: UNITED STATES (17%), SPAIN (13%), DOMINICAN REPUBLIC (11%)
Platform Engagement Instagram: 6,304 avg likes/post · Tiktok: 78,500 avg views/post · Youtube: 240,179 avg views/post Best reach: Youtube 240,179 avg views; best engagement: Instagram 6,304 avg likes

Top Brand Affinities

Univision
Score: 27.28
Andis
Score: 13.77
Amazon Music
Score: 11.34
Barber Shop Connect
Score: 10.83
New Era
Score: 7.89
Pro Tools
Score: 7.50
Ableton
Score: 7.46
Amway
Score: 7.28
Movistar
Score: 7.21
Maybach
Score: 6.62
BaByliss
Score: 5.93
Suavecito
Score: 5.77
Brand Category Score
Univision 27.28
Andis 13.77
Amazon Music 11.34
Barber Shop Connect 10.83
New Era 7.89
Pro Tools 7.50
Ableton 7.46
Amway 7.28
Movistar 7.21
Maybach 6.62
BaByliss 5.93
Suavecito 5.77
American Airlines 5.62
Champion 5.21
SoundCloud 4.89
Beats Electronics 4.27
iHeartRadio Music Awards 4.06
Spotify Music 3.95
Los Angeles Lakers 3.66
Supreme 3.49
MTV 3.35
ESPN 3.34
Hennessy 3.29
Monster Beverage 3.18
Acura 3.13
Cafecito 2.73
musical.ly 2.70
Versace 2.65
NBA 2.65
Sneakerhead 2.60
Balenciaga 2.53
FashionNova 2.47
The North Face 2.23
Timberland 2.20
Bugatti 2.17
Pandora 1.99
Gymshark 1.96
Kodak 1.89
Guess 1.87
Lacoste 1.84
Warner Bros 1.84
Rolex 1.78
Scion 1.74
Puma 1.72
Herbalife 1.71
Lamborghini 1.68
Porsche 1.68
Fiat 1.64
Sprite 1.62
Maserati 1.62

Official Profiles

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Artist: Omy de Oro

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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