Omnium Gatherum

Omnium Gatherum

Country: FI

Influence: 52.54% Fanbase: 27.45% Trending: 65.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 66.41% • Very Strong

As of 2025-09-09

24,555

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:00:11 UTC

Genres

metalmetalfinnish metalfinnish melodeathmelodic death metalfinnish death metaldeath metal

Biography

Hailing from Finland, Omnium Gatherum emerged in the late '90s and solidified their place in the European metal scene with a string of respected albums in the mid-2000s on labels like Nuclear Blast and Rage of Achilles. Their career took a more progressive turn with producer Dan Swanö on 2008's The Redshift, leading to a breakout phase culminating in 2011's acclaimed New World Shadows. The band continued to evolve, collaborating with Swanö and releasing albums like Grey Heavens (2016) and The Burning Cold (2018) under Century Media Group.

Formed in 1996 in Karhula, Omnium Gatherum has seen numerous lineup changes, with guitarist Markus Vanhala as the sole constant member. Their journey included shifts in vocalists, guitarists, bassists, and drummers before achieving critical and commercial success with New World Shadows. The band's sound matured with subsequent releases, such as Beyond (2013) and Grey Heavens (2016), showcasing their melodic death metal prowess. With Swanö's continued involvement and drummer Tuomo Latvala joining the fold, Omnium Gatherum's eighth album, The Burning Cold, further solidified their position as a prominent force in the metal world.

Omnium Gatherum Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Omnium Gatherum connects with 25-34 & 18-24 audiences and shows durable traction across FINLAND, UNITED STATES, SPAIN. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 995 avg views per post; Instagram adds dependable engagement depth. Overlap with Impericon, Ampeg, Sennheiser highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Omnium Gatherum moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Omnium Gatherum score 1.56%Moderate bucket.
Brand: ImpericonBrand: AmpegBrand: Sennheiser
Followers:24,555
Engagements:382
Rate:1.6%
Posts:1,454
Views:1,341
Avg Likes:380
Avg Comments:7
Avg Views:1,341

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,555 · Engagements 382 · Rate 1.6%
Posts 1,454 · Views 1,341 · Avg Likes 380 · Avg Comments 7 · Avg Views 1,341
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
18-24: 42%
35-44: 10%
45-64: 1%
Largest: 25-34 (46%); next: 18-24 (42%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries FINLAND (55%)
UNITED STATES (13%)
SPAIN (4%)
UNITED KINGDOM (3%)
GERMANY (3%)
Top regions: FINLAND (55%), UNITED STATES (13%), SPAIN (4%)
Platform Engagement Instagram: 345 avg likes/post · Tiktok: 346 avg views/post · Youtube: 995 avg views/post Best reach: Youtube 995 avg views; best engagement: Instagram 345 avg likes

Top Brand Affinities

Impericon
Score: 66.41
Ampeg
Score: 30.60
Sennheiser
Score: 20.58
Live Nation
Score: 20.49
Akg
Score: 17.59
Diablo
Score: 15.06
Bloodborne
Score: 13.76
The Witcher
Score: 11.87
Square Enix
Score: 11.11
Pro Tools
Score: 10.11
Amazon Music
Score: 9.93
World of Warcraft
Score: 9.39
Brand Category Score
Impericon 66.41
Ampeg 30.60
Sennheiser 20.58
Live Nation 20.49
Akg 17.59
Diablo 15.06
Bloodborne 13.76
The Witcher 11.87
Square Enix 11.11
Pro Tools 10.11
Amazon Music 9.93
World of Warcraft 9.39
Final Fantasy 9.20
Capcom 8.56
God of War 8.30
Fallout 8.23
Resident Evil 7.89
Jagermeister 7.11
Pilsner Urquell 7.04
Bethesda Softworks 6.86
Spotify Music 6.55
Bandai Namco 6.30
Ableton 6.16
Jack Daniels 5.89
Mortal Kombat 4.89
Paco Rabanne 4.79
NHL 4.59
Sega 4.20
Comedy Central 4.17
ASUS 3.80
Star Wars 3.76
Nvidia 3.68
Activision Blizzard 3.49
PlayStation 3.46
Nintendo 3.42
HBO 3.31
Columbia Pictures 3.30
Nokia 3.27
Omega 3.26
Ubisoft 3.15
Warner Bros 3.05
Gundam 2.90
Monster Beverage 2.90
Dr. Martens 2.75
Matrix 2.70
AMC 2.61
SoundCloud 2.61
Guinness 2.59
Pokemon Go 2.42
Sony 2.38

Official Profiles

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Artist: Omnium Gatherum

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 02:30 UTC Omnium Gatherum, Æther Realm, Hinayana Trees Dallas, United States
2025-12-09 02:30 UTC Omnium Gatherum, Æther Realm, Hinayana White Oak Music Hall Houston, United States
2025-12-11 03:00 UTC Omnium Gatherum, Æther Realm, Hinayana Conduit Winter Park, United States
2025-12-12 03:00 UTC Omnium Gatherum, Liam St. John, Æther Realm, Hinayana, Tobacco Road The Masquerade Atlanta, United States
2025-12-13 03:00 UTC Omnium Gatherum Hangar 1819 Greensboro, United States
2025-12-14 03:00 UTC Omnium Gatherum, Æther Realm Capital City Music Hall Lower Level Harrisburg, United States
2025-12-15 03:00 UTC Omnium Gatherum, Æther Realm, Hinayana Gramercy Theatre New York, United States
2026-01-10 03:00 UTC Omnium Gatherum Street Food Factory Kotka, Finland
2026-01-11 03:00 UTC Seinäjoki Metal Fest 2026 Rytmikorjaamo Seinäjoki, Finland
2026-01-17 03:00 UTC Omnium Gatherum Kantakrouvi Oulu, Finland
2026-01-18 03:00 UTC Omnium Gatherum Olympia-kortteli Tampere, Finland
2026-01-24 03:00 UTC Omnium Gatherum Lutakko Jyväskylä, Finland
2026-01-25 03:00 UTC Omnium Gatherum Tavastia Club Helsinki, Finland
2026-02-12 03:30 UTC Fallujah, Omnium Gatherum, In Mourning PUMPEHUSET Copenhagen, Denmark
2026-02-12 08:00 UTC Omnium Gatherum Docks Hamburg, Germany
2026-02-13 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Gruenspan Hamburg, Germany
2026-02-13 08:00 UTC Omnium Gatherum Hellraiser-Leipzig Leipzig, Germany
2026-02-14 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Theater-Fabrik-Sachsen Leipzig, Germany
2026-02-15 02:30 UTC Fallujah, Omnium Gatherum, In Mourning Lido Berlin, Germany
2026-02-16 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Hype Park Krakow, Poland
2026-02-18 03:30 UTC Fallujah, Omnium Gatherum, In Mourning Barba Negra Budapest, Hungary
2026-02-19 03:00 UTC Fallujah, Omnium Gatherum, In Mourning, Omnium Gatherum, Faullujah, In Morning Rock Cafe Capital City of Prague, Czechia
2026-02-20 03:30 UTC Fallujah, Omnium Gatherum, In Mourning Szene Wien Vienna, Austria
2026-02-21 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Backstage Munich, Germany
2026-02-22 03:30 UTC Fallujah, Omnium Gatherum, In Mourning Kiff Aarau, Switzerland
2026-02-23 04:00 UTC Fallujah, Omnium Gatherum, In Mourning Im Wizemann Stuttgart, Germany
2026-02-24 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Club Vaudeville Lindau (Bodensee), Germany
2026-02-26 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Musikzentrum Hannover Hanover, Germany
2026-02-27 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Colos-Saal Aschaffenburg, Germany
2026-02-28 04:00 UTC Omnium Gatherum Metropool Almelo Almelo, Netherlands
2026-03-01 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Kulttempel Oberhausen, Germany
2026-03-02 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Rockhal Esch-sur-Alzette, Luxembourg
2026-03-04 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Le Grillen Colmar, France
2026-03-05 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Petit Bain Paris, France
2026-03-06 03:30 UTC Fallujah, Omnium Gatherum, In Mourning, Izaline Calister TivoliVredenburg Utrecht, Netherlands
2026-03-07 03:00 UTC Fallujah, Omnium Gatherum, In Mourning DVG Club Kortrijk, Belgium
2026-03-08 03:00 UTC Fallujah, Omnium Gatherum, In Mourning Downstairs at The Dome London, United Kingdom
2026-04-09 02:30 UTC Omnium Gatherum Sala Rebullón Pontevedra, Spain
2026-04-10 02:00 UTC Omnium Gatherum Revi Live Madrid, Spain
2026-04-11 02:00 UTC Omnium Gatherum Sala Upload Barcelona, Spain
2026-04-12 02:00 UTC Omnium Gatherum Rock City Valencia, Spain
2026-04-13 02:00 UTC Omnium Gatherum Urban Rock Concept Vitoria-Gasteiz, Spain

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