Omnium Gatherum
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
24,555
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:00:11 UTC
Genres
Biography
Formed in 1996 in Karhula, Omnium Gatherum has seen numerous lineup changes, with guitarist Markus Vanhala as the sole constant member. Their journey included shifts in vocalists, guitarists, bassists, and drummers before achieving critical and commercial success with New World Shadows. The band's sound matured with subsequent releases, such as Beyond (2013) and Grey Heavens (2016), showcasing their melodic death metal prowess. With Swanö's continued involvement and drummer Tuomo Latvala joining the fold, Omnium Gatherum's eighth album, The Burning Cold, further solidified their position as a prominent force in the metal world.
Omnium Gatherum connects with 25-34 & 18-24 audiences and shows durable traction across FINLAND, UNITED STATES, SPAIN. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 995 avg views per post; Instagram adds dependable engagement depth. Overlap with Impericon, Ampeg, Sennheiser highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Omnium Gatherum moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,555 · Engagements 382 · Rate 1.6% Posts 1,454 · Views 1,341 · Avg Likes 380 · Avg Comments 7 · Avg Views 1,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 42% 35-44: 10% 45-64: 1% |
Largest: 25-34 (46%); next: 18-24 (42%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
FINLAND (55%) UNITED STATES (13%) SPAIN (4%) UNITED KINGDOM (3%) GERMANY (3%) |
Top regions: FINLAND (55%), UNITED STATES (13%), SPAIN (4%) |
| Platform Engagement | Instagram: 345 avg likes/post · Tiktok: 346 avg views/post · Youtube: 995 avg views/post | Best reach: Youtube 995 avg views; best engagement: Instagram 345 avg likes |
Top Brand Affinities
Impericon
Ampeg
Sennheiser
Live Nation
Akg
Diablo
Bloodborne
The Witcher
Square Enix
Pro Tools
Amazon Music
World of Warcraft
| Brand | Category | Score |
|---|---|---|
| Impericon | 66.41 | |
| Ampeg | 30.60 | |
| Sennheiser | 20.58 | |
| Live Nation | 20.49 | |
| Akg | 17.59 | |
| Diablo | 15.06 | |
| Bloodborne | 13.76 | |
| The Witcher | 11.87 | |
| Square Enix | 11.11 | |
| Pro Tools | 10.11 | |
| Amazon Music | 9.93 | |
| World of Warcraft | 9.39 | |
| Final Fantasy | 9.20 | |
| Capcom | 8.56 | |
| God of War | 8.30 | |
| Fallout | 8.23 | |
| Resident Evil | 7.89 | |
| Jagermeister | 7.11 | |
| Pilsner Urquell | 7.04 | |
| Bethesda Softworks | 6.86 | |
| Spotify Music | 6.55 | |
| Bandai Namco | 6.30 | |
| Ableton | 6.16 | |
| Jack Daniels | 5.89 | |
| Mortal Kombat | 4.89 | |
| Paco Rabanne | 4.79 | |
| NHL | 4.59 | |
| Sega | 4.20 | |
| Comedy Central | 4.17 | |
| ASUS | 3.80 | |
| Star Wars | 3.76 | |
| Nvidia | 3.68 | |
| Activision Blizzard | 3.49 | |
| PlayStation | 3.46 | |
| Nintendo | 3.42 | |
| HBO | 3.31 | |
| Columbia Pictures | 3.30 | |
| Nokia | 3.27 | |
| Omega | 3.26 | |
| Ubisoft | 3.15 | |
| Warner Bros | 3.05 | |
| Gundam | 2.90 | |
| Monster Beverage | 2.90 | |
| Dr. Martens | 2.75 | |
| Matrix | 2.70 | |
| AMC | 2.61 | |
| SoundCloud | 2.61 | |
| Guinness | 2.59 | |
| Pokemon Go | 2.42 | |
| Sony | 2.38 |
Official Profiles
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LoginArtist: Omnium Gatherum
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:30 UTC | Omnium Gatherum, Æther Realm, Hinayana | Trees | Dallas, United States | |
| 2025-12-09 02:30 UTC | Omnium Gatherum, Æther Realm, Hinayana | White Oak Music Hall | Houston, United States | |
| 2025-12-11 03:00 UTC | Omnium Gatherum, Æther Realm, Hinayana | Conduit | Winter Park, United States | |
| 2025-12-12 03:00 UTC | Omnium Gatherum, Liam St. John, Æther Realm, Hinayana, Tobacco Road | The Masquerade | Atlanta, United States | |
| 2025-12-13 03:00 UTC | Omnium Gatherum | Hangar 1819 | Greensboro, United States | |
| 2025-12-14 03:00 UTC | Omnium Gatherum, Æther Realm | Capital City Music Hall Lower Level | Harrisburg, United States | |
| 2025-12-15 03:00 UTC | Omnium Gatherum, Æther Realm, Hinayana | Gramercy Theatre | New York, United States | |
| 2026-01-10 03:00 UTC | Omnium Gatherum | Street Food Factory | Kotka, Finland | |
| 2026-01-11 03:00 UTC | Seinäjoki Metal Fest 2026 | Rytmikorjaamo | Seinäjoki, Finland | — |
| 2026-01-17 03:00 UTC | Omnium Gatherum | Kantakrouvi | Oulu, Finland | |
| 2026-01-18 03:00 UTC | Omnium Gatherum | Olympia-kortteli | Tampere, Finland | |
| 2026-01-24 03:00 UTC | Omnium Gatherum | Lutakko | Jyväskylä, Finland | |
| 2026-01-25 03:00 UTC | Omnium Gatherum | Tavastia Club | Helsinki, Finland | |
| 2026-02-12 03:30 UTC | Fallujah, Omnium Gatherum, In Mourning | PUMPEHUSET | Copenhagen, Denmark | |
| 2026-02-12 08:00 UTC | Omnium Gatherum | Docks | Hamburg, Germany | |
| 2026-02-13 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Gruenspan | Hamburg, Germany | |
| 2026-02-13 08:00 UTC | Omnium Gatherum | Hellraiser-Leipzig | Leipzig, Germany | |
| 2026-02-14 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Theater-Fabrik-Sachsen | Leipzig, Germany | |
| 2026-02-15 02:30 UTC | Fallujah, Omnium Gatherum, In Mourning | Lido | Berlin, Germany | |
| 2026-02-16 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Hype Park | Krakow, Poland | |
| 2026-02-18 03:30 UTC | Fallujah, Omnium Gatherum, In Mourning | Barba Negra | Budapest, Hungary | |
| 2026-02-19 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning, Omnium Gatherum, Faullujah, In Morning | Rock Cafe | Capital City of Prague, Czechia | |
| 2026-02-20 03:30 UTC | Fallujah, Omnium Gatherum, In Mourning | Szene Wien | Vienna, Austria | |
| 2026-02-21 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Backstage | Munich, Germany | |
| 2026-02-22 03:30 UTC | Fallujah, Omnium Gatherum, In Mourning | Kiff | Aarau, Switzerland | |
| 2026-02-23 04:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Im Wizemann | Stuttgart, Germany | |
| 2026-02-24 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Club Vaudeville | Lindau (Bodensee), Germany | |
| 2026-02-26 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Musikzentrum Hannover | Hanover, Germany | |
| 2026-02-27 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Colos-Saal | Aschaffenburg, Germany | |
| 2026-02-28 04:00 UTC | Omnium Gatherum | Metropool Almelo | Almelo, Netherlands | |
| 2026-03-01 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Kulttempel | Oberhausen, Germany | |
| 2026-03-02 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Rockhal | Esch-sur-Alzette, Luxembourg | |
| 2026-03-04 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Le Grillen | Colmar, France | |
| 2026-03-05 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Petit Bain | Paris, France | |
| 2026-03-06 03:30 UTC | Fallujah, Omnium Gatherum, In Mourning, Izaline Calister | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-03-07 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | DVG Club | Kortrijk, Belgium | |
| 2026-03-08 03:00 UTC | Fallujah, Omnium Gatherum, In Mourning | Downstairs at The Dome | London, United Kingdom | |
| 2026-04-09 02:30 UTC | Omnium Gatherum | Sala Rebullón | Pontevedra, Spain | |
| 2026-04-10 02:00 UTC | Omnium Gatherum | Revi Live | Madrid, Spain | |
| 2026-04-11 02:00 UTC | Omnium Gatherum | Sala Upload | Barcelona, Spain | |
| 2026-04-12 02:00 UTC | Omnium Gatherum | Rock City | Valencia, Spain | |
| 2026-04-13 02:00 UTC | Omnium Gatherum | Urban Rock Concept | Vitoria-Gasteiz, Spain |















