Omnia

Omnia — european artist from UA.

Founded in 1996 by Steve Sic as a Pagan Iron-age Celtic living history re-enactment project, OMNIA has evolved into a unique band driven by Sic and his wife…

Influence: 53.78% Fanbase: 29.72% Trending: 65.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dragon Age • 22.98% • Very Strong

As of 2025-09-22

727,290

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 11:02:45 UTC

Genres

europeanhurdy-gurdyfolk & traditionalmedieval folkrune folk

Biography

Founded in 1996 by Steve Sic as a Pagan Iron-age Celtic living history re-enactment project, OMNIA has evolved into a unique band driven by Sic and his wife Jenny since 2002. Operating independently, OMNIA has created its own music genre, PaganFolk, and garnered a dedicated global following without corporate influence. Embracing a lifestyle centered on nature and personal freedom, OMNIA's music serves as a medium for promoting respect for the planet.

As a self-sustained underground band for over 23 years, OMNIA stands apart from the mainstream music industry, relying on support from nature and loyal fans. Rejecting traditional advertising methods, OMNIA's organic growth is a testament to their commitment to their cause. OMNIA's ethos transcends mere music, embodying a philosophy that champions environmentalism and individual liberty through their distinctive PaganFolk sound.

Top Brand Affinities

Report Date: 2025-09-22

Omnia resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, INDIA. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 36,222 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Dragon Age, The Witcher, World of Warcraft maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omnia score 0.75% — Low bucket.

Brand: Dragon AgeBrand: The WitcherBrand: World of Warcraft

Followers:727,290

Engagements:5,463

Rate:0.8%

Posts:262

Avg Likes:5,268

Avg Comments:142

Avg Views:36,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 727,290 · Engagements 5,463 · Rate 0.8% Posts 262 · Views 36,222 · Avg Likes 5,268 · Avg Comments 142 · Avg Views 36,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 12% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	BRAZIL (13%) UNITED STATES (11%) INDIA (7%) FRANCE (6%) BANGLADESH (5%)	Top regions: BRAZIL (13%), UNITED STATES (11%), INDIA (7%)
Platform Engagement	Instagram: 1,719 avg likes/post · Youtube: 36,222 avg views/post	Best reach: Youtube 36,222 avg views; best engagement: Youtube 3,549 avg likes

Top Brand Affinities

Dragon Age

Score: 22.98

The Witcher

Score: 19.16

World of Warcraft

Score: 15.18

Hummel

Score: 13.14

Efteling

Score: 10.05

Diablo

Score: 6.38

New Line Cinema

Score: 6.15

DeviantArt

Score: 5.91

God of War

Score: 5.76

Fallout

Score: 5.36

SpeedPaint

Score: 5.19

Final Fantasy

Score: 4.92

Brand	Category	Score
Dragon Age		22.98
The Witcher		19.16
World of Warcraft		15.18
Hummel		13.14
Efteling		10.05
Diablo		6.38
New Line Cinema		6.15
DeviantArt		5.91
God of War		5.76
Fallout		5.36
SpeedPaint		5.19
Final Fantasy		4.92
Resident Evil		4.50
Faber-Castell		4.05
HBO		4.00
League of Legends		3.78
Jack Daniels		3.31
Dr. Martens		3.29
Guinness		3.15
Star Wars		3.14
Monster Beverage		2.83
Etsy		2.77
Activision Blizzard		2.65
Pokemon Go		2.64
BBC		2.57
Lush		2.53
NYX Cosmetics		2.44
Warner Bros		2.37
Ubisoft		2.35
Matrix		2.27
Nintendo		2.24
Geocaching		2.18
AMC		2.07
Pokemon		2.02
Showtime		1.97
PlayStation		1.85
Polaroid		1.83
Spotify Music		1.81
Lego		1.70
Nikon		1.63
IKEA		1.62
Sony		1.60
Marvel Entertainment		1.57
Canon		1.54
Urban Decay Cosmetics		1.50
Harley-Davidson		1.46
DC Entertainment		1.45
Heineken		1.43
Huawei		1.39
Snapseed		1.37