Omarion Brand Affinity ranks highest WNBA at 14.22% . Very Strong. Score DMDB 68.59% | Fanbase 72.21%

Omarion — pop artist from US.

Omarion is an R&B and pop music artist known for his distinctive sound and energetic performances. With a career spanning over 20 years, he has achieved…

Omarion

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-c04c-f2e8-b86f-a0369fe50396

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Genres

popdance pophip popr&b, funk & soulr&burban contemporaryr&b/soulpop r&bcontemporary r&bhip-hop & raphip hoprapsouthern hip hoptrap

Influential: 68.59% Fanbase: 72.21% Trending: 66.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 14.22% • Very Strong

As of 2025-09-09

7,855,784

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.59% | Fanbase 72.21% | Trending 66.77% | CAREER STAGE: MAINSTREAM

Biography

Omarion is an R&B and pop music artist known for his distinctive sound and energetic performances. With a career spanning over 20 years, he has achieved success with multiple multi-platinum, chart-topping records. In 2023, he released the Full Circle Sonic Book Series, which debuted at #1 on the iTunes R&B Soul chart and received positive reception.

The lead single from the series, "Serious," reached #1 on Amazon and iTunes and climbed to the top 20 on Billboard's R&B Airplay Chart. Omarion described the project as his most authentic to date, aiming to inspire positivity and evoke a sense of empowerment through his music. He continues to captivate audiences with his charisma and dance skills, with plans for a tour in Spring 2024.

Report Date: 2025-09-09

Omarion engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, FRANCE. The fan base skews female-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (187,750 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around WNBA, Amazon Music, New Era, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omarion score 0.29% — Low bucket.

Brand: WNBABrand: Amazon MusicBrand: New Era

Followers:7,855,784

Engagements:22,664

Rate:0.3%

Posts:1,452

Avg Likes:21,696

Avg Comments:1,054

Avg Views:191,878

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,855,784 · Engagements 22,664 · Rate 0.3% Posts 1,452 · Views 191,878 · Avg Likes 21,696 · Avg Comments 1,054 · Avg Views 191,878	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 6% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (43%) BRAZIL (9%) FRANCE (4%) UNITED KINGDOM (4%) ZAMBIA (3%)	Top regions: UNITED STATES (43%), BRAZIL (9%), FRANCE (4%)
Platform Engagement	Instagram: 14,145 avg likes/post · Tiktok: 187,750 avg views/post · Youtube: 4,128 avg views/post	Best reach: Tiktok 187,750 avg views; best engagement: Instagram 14,145 avg likes

Top Brand Affinities

WNBA

Score: 14.22

Amazon Music

Score: 11.02

New Era

Score: 9.31

Benihana

Score: 8.91

boohoo

Score: 7.45

FashionNova

Score: 6.90

Steve Madden

Score: 6.22

iHeartRadio Music Awards

Score: 5.70

Coach

Score: 5.67

Champion

Score: 5.63

Hennessy

Score: 5.63

OLD NAVY

Score: 4.66

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Top Brand Affinities

Brand	Category	Score
WNBA		14.22
Amazon Music		11.02
New Era		9.31
Benihana		8.91
boohoo		7.45
FashionNova		6.90
Steve Madden		6.22
iHeartRadio Music Awards		5.70
Coach		5.67
Champion		5.63
Hennessy		5.63
OLD NAVY		4.66
MTV		4.51
UGG		4.45
NBC		4.45
Alexander McQueen		4.34
Stüssy		3.85
Philips		3.79
Verizon		3.71
Fenty beauty		3.71
Fila		3.68
ESPN		3.45
GAP		3.20
Dr. Martens		3.18
shein		3.10
Urban Outfitters		3.03
ASOS		3.01
Los Angeles Lakers		2.99
Christian Louboutin		2.96
SoundCloud		2.86
TOM FORD		2.85
Fendi		2.83
New Balance		2.77
Walmart		2.77
Beats Electronics		2.65
SheInside		2.60
Kodak		2.53
Sneakerhead		2.48
NBA		2.46
Calvin Klein		2.43
Nickelodeon		2.42
Dolce & Gabbana		2.33
Versace		2.33
NFL		2.33
Timberland		2.29
Target		2.15
Forever 21		2.06
Victoria's Secret		2.03
Michael Kors		1.96
Balenciaga		1.94