Omara Portuondo

Omara Portuondo

Country: CU | Gender: female

Influence: 54.77% Fanbase: 32.77% Trending: 65.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

57,400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 14:25:35 UTC

Genres

latinmusica tradicional cubanabolero cubanoboleroother latin musicsalsa

Biography

Omara Portuondo, the esteemed Cuban music icon, gained widespread recognition through her involvement in The Buena Vista Social Club project, solidifying her status as one of Cuba's top musical ambassadors. Raised in Havana amidst a musical family, Portuondo's early career as a dancer and singer led her to pioneer the filin music style, blending bossa nova and American jazz influences. Despite challenges, including the Bay of Pigs crisis, she continued to collaborate and perform, ultimately catching the attention of renowned musicians like Ry Cooder, leading to her prominent role in The Buena Vista Social Club and subsequent solo projects.

Portuondo's journey in the music industry began with her roots in Havana and upbringing surrounded by music, eventually leading to her involvement in various musical groups and partnerships. From her early days in school choirs to performing with Cuarteto d'Aida and Orquestra Aragon, she navigated through different genres and styles, establishing herself as a versatile and influential artist. Her career took a significant turn with her participation in The Buena Vista Social Club, marking a resurgence that brought her global acclaim and collaborations with esteemed musicians like Cucho Valdes.

Omara Portuondo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Omara Portuondo reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, MEXICO, BRAZIL. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,176 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Omara Portuondo score 0.66%Low bucket.
Followers:57,400
Engagements:376
Rate:0.7%
Posts:80
Views:16,176
Avg Likes:450
Avg Comments:29
Avg Views:16,176

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 57,400 · Engagements 376 · Rate 0.7%
Posts 80 · Views 16,176 · Avg Likes 450 · Avg Comments 29 · Avg Views 16,176
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 25%
35-44: 20%
45-64: 18%
Largest: 25-34 (35%); next: 18-24 (25%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED STATES (13%)
MEXICO (11%)
BRAZIL (10%)
COLOMBIA (8%)
ARGENTINA (7%)
Top regions: UNITED STATES (13%), MEXICO (11%), BRAZIL (10%)
Platform Engagement Youtube: 16,176 avg views/post Best reach: Youtube 16,176 avg views; best engagement: Youtube 450 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Omara Portuondo

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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