Omara Portuondo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
57,400
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 14:25:35 UTC
Genres
Biography
Portuondo's journey in the music industry began with her roots in Havana and upbringing surrounded by music, eventually leading to her involvement in various musical groups and partnerships. From her early days in school choirs to performing with Cuarteto d'Aida and Orquestra Aragon, she navigated through different genres and styles, establishing herself as a versatile and influential artist. Her career took a significant turn with her participation in The Buena Vista Social Club, marking a resurgence that brought her global acclaim and collaborations with esteemed musicians like Cucho Valdes.
Omara Portuondo reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, MEXICO, BRAZIL. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,176 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 57,400 · Engagements 376 · Rate 0.7% Posts 80 · Views 16,176 · Avg Likes 450 · Avg Comments 29 · Avg Views 16,176 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 25% 35-44: 20% 45-64: 18% |
Largest: 25-34 (35%); next: 18-24 (25%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (13%) MEXICO (11%) BRAZIL (10%) COLOMBIA (8%) ARGENTINA (7%) |
Top regions: UNITED STATES (13%), MEXICO (11%), BRAZIL (10%) |
| Platform Engagement | Youtube: 16,176 avg views/post | Best reach: Youtube 16,176 avg views; best engagement: Youtube 450 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















