Omah lay Brand Affinity ranks highest Airtel at 15.24% . Very Strong. Score DMDB 74.81% | Fanbase 84.07%

Omah lay — pop artist from NG.

Omah Lay, a 25-year-old Nigerian singer and producer, is known for his unique blend of Afro-fusion that draws from his personal connection to West Africa's…

Omah lay

Superstar

Country: NG | Gender: male | Artist ID: 28810016-6284-11e9-bd7c-549f35141000

Find Artist

Genres

popafropopnigerian popr&b, funk & soulr&b/soulcontemporary r&b

Influential: 74.81% Fanbase: 84.07% Trending: 70.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.24% • Very Strong

As of 2025-09-09

9,897,669

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.81% | Fanbase 84.07% | Trending 70.18% | CAREER STAGE: SUPERSTAR

Biography

Omah Lay, a 25-year-old Nigerian singer and producer, is known for his unique blend of Afro-fusion that draws from his personal connection to West Africa's highlife genre and contemporary influences like rap and Afro-beats. Through his EPs, Get Layd and What Have We Done, Omah Lay showcases his versatile vocals and storytelling abilities, touching on themes ranging from introspection to romance with a mix of explicit lyrics. His music offers a glimpse into the evolving landscape of Afro-fusion, combining lush instrumentals with vivid scenarios and heartfelt confessions.

With his darkly sparkling vocals and contagious rhythms, Omah Lay has quickly gained attention as an innovative force in Nigeria's music scene. His music not only reflects his passion for blending traditional and modern sounds but also reveals a young artist unafraid to explore his deepest emotions and vulnerabilities.

Report Date: 2025-09-09

Omah lay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, KENYA, NIGERIA. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,950,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Airtel, Palm Angels, CNN, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omah lay score 3.70% — Very Strong bucket.

Brand: AirtelBrand: Palm AngelsBrand: CNN

Followers:9,897,669

Engagements:366,214

Rate:3.7%

Posts:198

Avg Likes:354,593

Avg Comments:10,978

Avg Views:1,964,557

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,897,669 · Engagements 366,214 · Rate 3.7% Posts 198 · Views 1,964,557 · Avg Likes 354,593 · Avg Comments 10,978 · Avg Views 1,964,557	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 43% 35-44: 6% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (43%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (18%) KENYA (14%) NIGERIA (10%) FRANCE (7%) SOUTH AFRICA (6%)	Top regions: UNITED STATES (18%), KENYA (14%), NIGERIA (10%)
Platform Engagement	Instagram: 231,637 avg likes/post · Tiktok: 1,950,000 avg views/post · Youtube: 14,557 avg views/post	Best reach: Tiktok 1,950,000 avg views; best engagement: Instagram 231,637 avg likes

Top Brand Affinities

Airtel

Score: 15.24

Palm Angels

Score: 13.46

CNN

Score: 11.81

Amazon Music

Score: 10.97

Hennessy

Score: 8.82

MTV

Score: 6.91

Steve Madden

Score: 6.18

FashionNova

Score: 6.08

Monster Beverage

Score: 5.21

Comedy Central

Score: 4.59

Hublot

Score: 4.57

Fendi

Score: 3.84

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Top Brand Affinities

Brand	Category	Score
Airtel		15.24
Palm Angels		13.46
CNN		11.81
Amazon Music		10.97
Hennessy		8.82
MTV		6.91
Steve Madden		6.18
FashionNova		6.08
Monster Beverage		5.21
Comedy Central		4.59
Hublot		4.57
Fendi		3.84
FOREX		3.78
BBC		3.61
Beats Electronics		3.43
Balenciaga		3.26
BALMAIN		3.23
Versace		3.20
SoundCloud		3.16
musical.ly		2.97
ASOS		2.95
Gucci		2.95
Dr. Martens		2.94
Kodak		2.91
Vogue		2.78
Pepsi		2.56
Moschino		2.46
Yves Saint Laurent		2.28
Spotify Music		2.19
Burberry		2.18
Sneakerhead		2.16
Michael Kors		2.13
Fenty beauty		2.05
Polo Ralph Lauren		2.04
Calvin Klein		1.98
Timberland		1.94
Dolce & Gabbana		1.94
Forever 21		1.94
Louis Vuitton		1.92
Warner Bros		1.81
Rolex		1.79
Paramount Pictures		1.77
Bershka		1.70
Christian Dior		1.69
Reebok		1.64
NFL		1.62
GIVENCHY		1.60
Levi's		1.58
shein		1.52
Target		1.52