Olly

Olly — pop artist from IT.

Olly, born in 2001, is a singer-songwriter from Genoa. Winner of the 75th edition of the Sanremo Festival with the song "Balorda nostalgia," he made his debut…

Influence: 56.64% Fanbase: 32.13% Trending: 68.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 48.04% • Very Strong

As of 2025-09-08

2,284,710

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:53 UTC

Genres

poppop virale italiano

Biography

Olly, born in 2001, is a singer-songwriter from Genoa. Winner of the 75th edition of the Sanremo Festival with the song "Balorda nostalgia," he made his debut in the top 100 of the global charts. His collaboration with producer Jvli has been a significant step in his career, leading to continued success.

In 2022, Olly was a finalist in Sanremo Giovani and earned a spot in the big category of the 73rd Sanremo Festival with his song "Polvere," which went platinum. His subsequent album, "Gira, il mondo gira," achieved gold status. The years 2023 and 2024 were marked by successful live performances, the release of hit singles like "Devastante" and "Ho voglia di te," and a sold-out tour. His album of new songs, "Tutta vita," was released on October 25, 2024.

Top Brand Affinities

Report Date: 2025-09-08

Olly converts attention from 18-24 & 25-34 audiences across ITALY, UNITED STATES, SPAIN. Audience shape is male-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,899,366 avg views per post, with supportive conversation on Tiktok. Shared audience with OVS, Warner Music, Elisabetta Franchi underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olly score 11.81% — Very Strong bucket.

Brand: OVSBrand: Warner MusicBrand: Elisabetta Franchi

Followers:2,284,710

Engagements:269,852

Rate:11.8%

Posts:636

Avg Likes:258,349

Avg Comments:1,648

Avg Views:3,299,366

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,284,710 · Engagements 269,852 · Rate 11.8% Posts 636 · Views 3,299,366 · Avg Likes 258,349 · Avg Comments 1,648 · Avg Views 3,299,366	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 9% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	ITALY (86%) UNITED STATES (2%) SPAIN (1%) POLAND (1%) FRANCE (1%)	Top regions: ITALY (86%), UNITED STATES (2%), SPAIN (1%)
Platform Engagement	Instagram: 91,924 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 1,899,366 avg views/post	Best reach: Youtube 1,899,366 avg views; best engagement: Tiktok 158,450 avg likes

Top Brand Affinities

OVS

Score: 48.04

Warner Music

Score: 41.43

Elisabetta Franchi

Score: 28.78

Liu Jo

Score: 27.72

Napapijri

Score: 21.39

Miele

Score: 11.14

Arezzo

Score: 10.72

Stone Island

Score: 10.15

Superga

Score: 10.11

Selfiegram

Score: 8.38

Emporio Armani

Score: 7.54

United Colors of Benetton

Score: 7.07

Brand	Category	Score
OVS		48.04
Warner Music		41.43
Elisabetta Franchi		28.78
Liu Jo		27.72
Napapijri		21.39
Miele		11.14
Arezzo		10.72
Stone Island		10.15
Superga		10.11
Selfiegram		8.38
Emporio Armani		7.54
United Colors of Benetton		7.07
Kiko		7.00
Kappa		6.38
Campari		5.86
Calzedonia		5.50
Ryanair		5.46
Bershka		5.33
Aperol		5.09
Husqvarna Motorcycles		4.92
Polaroid		4.58
Alfa Romeo		4.49
Moncler		4.15
Stradivarius		3.98
Ferragamo		3.94
Pizza Lover		3.93
Moschino		3.63
The North Face		3.61
Daniel Wellington		3.53
Pull&Bear		3.44
Lindt		3.30
Dolce & Gabbana		3.26
Spotify Music		2.88
Ducati		2.87
Carhartt		2.86
Abercrombie & Fitch		2.78
Calvin Klein		2.68
Martini		2.55
GoPro		2.49
Pantone Inc		2.47
Ray-Ban		2.42
shein		2.41
Valentino		2.37
Tiffany		2.37
Montblanc		2.32
Primark		2.23
Fendi		2.21
KTM		2.11
Ferrero		2.09
Vans		2.08