Ollie Joseph
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
42,319
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:11 UTC
Genres
Biography
Ollie Joseph reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, CANADA. The demographic tilt is heavily male (82%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,353 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Shinola, Warner Music, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,319 · Engagements 647 · Rate 1.5% Posts 1,506 · Views 2,623 · Avg Likes 593 · Avg Comments 75 · Avg Views 2,623 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 37% 35-44: 6% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (37%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (39%) BRAZIL (6%) CANADA (5%) INDIA (5%) GERMANY (5%) |
Top regions: UNITED STATES (39%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Instagram: 325 avg likes/post · Tiktok: 1,270 avg views/post · Youtube: 1,353 avg views/post | Best reach: Youtube 1,353 avg views; best engagement: Instagram 325 avg likes |
Top Brand Affinities
Shinola
Warner Music
Ableton
Akai
Amazon Music
Pro Tools
SoundCloud
Barstool Sports
Beats Electronics
Lollapalooza
Spotify Music
Bud Light
| Brand | Category | Score |
|---|---|---|
| Shinola | 55.11 | |
| Warner Music | 22.16 | |
| Ableton | 18.87 | |
| Akai | 16.87 | |
| Amazon Music | 16.75 | |
| Pro Tools | 16.51 | |
| SoundCloud | 12.67 | |
| Barstool Sports | 11.28 | |
| Beats Electronics | 11.08 | |
| Lollapalooza | 10.54 | |
| Spotify Music | 8.15 | |
| Bud Light | 8.04 | |
| Pioneer | 7.48 | |
| Coachella | 7.22 | |
| ESPN | 6.30 | |
| iHeartRadio Music Awards | 6.26 | |
| Champion | 5.52 | |
| Amway | 5.27 | |
| Free People | 5.20 | |
| Coors | 4.88 | |
| American Eagle | 4.81 | |
| Lululemon Athletica | 4.68 | |
| Nixon | 4.39 | |
| Acura | 4.23 | |
| Taco Bell | 4.19 | |
| Verizon | 4.19 | |
| Steve Madden | 4.11 | |
| NFL | 3.78 | |
| The Olympic Games | 3.77 | |
| MTV | 3.66 | |
| Kodak | 3.62 | |
| NBC | 3.61 | |
| Chrysler | 3.24 | |
| Abercrombie & Fitch | 3.24 | |
| Busch | 3.22 | |
| Urban Outfitters | 3.19 | |
| Hennessy | 3.17 | |
| Sneakerhead | 3.16 | |
| Cadillac | 3.11 | |
| Carhartt | 3.10 | |
| GMC | 3.07 | |
| FashionNova | 2.91 | |
| Chipotle Mexican Grill | 2.84 | |
| Budweiser | 2.83 | |
| Fenty beauty | 2.73 | |
| Bentley | 2.73 | |
| Target | 2.71 | |
| NBA | 2.67 | |
| Gymshark | 2.63 | |
| The North Face | 2.58 |
Official Profiles
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LoginArtist: Ollie Joseph
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
