Olivia Rodrigo Brand Affinity ranks highest Brandy Melville at 9.23% . Very Strong. Score DMDB 84.34% | Fanbase 84.74%

Olivia Rodrigo — pop artist from US.

Olivia Rodrigo, born in 2003 in Temecula, California, began her musical journey at a young age, taking up singing, piano, and guitar. Her acting career took…

Olivia Rodrigo

Superstar

Country: US | Gender: female | Artist ID: 11e83fe9-a3b0-79ce-9b4e-a0369fe50396

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Genres

poppopmainstream pop

Influential: 84.34% Fanbase: 84.74% Trending: 84.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 9.23% • Very Strong

As of 2025-09-09

79,070,104

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.34% | Fanbase 84.74% | Trending 84.14% | CAREER STAGE: SUPERSTAR

Biography

Olivia Rodrigo, born in 2003 in Temecula, California, began her musical journey at a young age, taking up singing, piano, and guitar. Her acting career took off with roles in Disney Channel series, leading to her breakthrough as Nini Salazar-Roberts in High School Musical: The Musical: The Series. Encouraged to write songs for the show, Rodrigo's track "All I Want" gained popularity in 2019. Signing with Interscope and Geffen in 2020, Rodrigo's debut single "Driver's License" in 2021 became a global sensation, followed by hits like "Deja Vu" and "Good 4 U."

Rodrigo's debut album, Sour, released in 2021, showcased her genre-blending sound and candid songwriting, earning critical acclaim and commercial success. The youngest artist to top the Billboard Hot 100, Rodrigo's achievements include Grammy wins, chart-topping singles, and accolades such as the People's Choice Award and Time Magazine's Entertainer of the Year. Continuing her success with the 2023 album GUTS, Rodrigo's introspective lyrics and rock-infused sound have solidified her status as a prominent figure in the music industry.

Report Date: 2025-09-09

Olivia Rodrigo reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, PHILIPPINES, BRAZIL. The demographic tilt is heavily female (69%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 6,900,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Brandy Melville, Lollapalooza, Free People suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia Rodrigo score 4.46% — Very Strong bucket.

Brand: Brandy MelvilleBrand: LollapaloozaBrand: Free People

Followers:79,070,104

Engagements:3,525,554

Rate:4.5%

Posts:694

Avg Likes:3,436,761

Avg Comments:15,779

Avg Views:7,271,614

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,070,104 · Engagements 3,525,554 · Rate 4.5% Posts 694 · Views 7,271,614 · Avg Likes 3,436,761 · Avg Comments 15,779 · Avg Views 7,271,614	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 20% 13-17: 12% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (20%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (25%) PHILIPPINES (10%) BRAZIL (8%) INDONESIA (7%) INDIA (5%)	Top regions: UNITED STATES (25%), PHILIPPINES (10%), BRAZIL (8%)
Platform Engagement	Instagram: 2,310,876 avg likes/post · Tiktok: 6,900,000 avg views/post · Youtube: 371,614 avg views/post	Best reach: Tiktok 6,900,000 avg views; best engagement: Instagram 2,310,876 avg likes

Top Brand Affinities

Brandy Melville

Score: 9.23

Lollapalooza

Score: 5.52

Free People

Score: 5.04

iHeartRadio Music Awards

Score: 4.48

Gillette

Score: 4.22

Verizon

Score: 4.13

Aston Martin

Score: 4.02

Coachella

Score: 3.89

AMC

Score: 3.81

Urban Outfitters

Score: 3.78

Lululemon Athletica

Score: 3.28

Aperol

Score: 3.20

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Top Brand Affinities

Brand	Category	Score
Brandy Melville		9.23
Lollapalooza		5.52
Free People		5.04
iHeartRadio Music Awards		4.48
Gillette		4.22
Verizon		4.13
Aston Martin		4.02
Coachella		3.89
AMC		3.81
Urban Outfitters		3.78
Lululemon Athletica		3.28
Aperol		3.20
Valentino		3.19
Kylie Cosmetics		3.15
Chrysler		3.04
Cafecito		3.00
Victoria's Secret		2.54
Forever 21		2.51
Garnier		2.37
Sephora		2.28
UNIQLO		2.22
Fujifilm		2.19
ASOS		2.13
Sunnies Studios		2.05
Petronas		2.02
Tinder		2.02
Walt Disney		2.01
Bellagio		1.98
CBS		1.96
CBS Television Studios		1.96
Versace		1.91
H&M		1.89
McLaren		1.76
Target		1.75
Under Armour		1.73
FashionNova		1.67
Starbucks		1.65
Showtime		1.64
Guinness		1.64
SheInside		1.63
Polaroid		1.63
Tarte Cosmetics		1.61
BBC		1.60
shein		1.59
Pepsi		1.58
New Balance		1.54
Netflix		1.47
Bershka		1.47
Land Rover		1.45
Cadillac		1.42