Olivia Klugman

Olivia Klugman — folk & traditional artist from US.

Olive Klug is a van-dwelling singer-songwriter who has recently embraced the life of a touring musician. Their sophomore album, 'Lost Dog,' delves into themes…

Influence: 50.43% Fanbase: 21.53% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 18.26% • Very Strong

As of 2025-09-09

306,903

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:31 UTC

Genres

folk & traditionalsinger/songwriter

Biography

Olive Klug is a van-dwelling singer-songwriter who has recently embraced the life of a touring musician. Their sophomore album, 'Lost Dog,' delves into themes of love, loss, and adventure, showcasing Klug's talent for candid storytelling and emotional depth. Despite their youth, Klug fearlessly explores the experience of aging as a neurodivergent free spirit on the road, demonstrating a unique ability to convey honest emotions through their music.

Top Brand Affinities

Report Date: 2025-09-09

Olivia Klugman is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily female (64%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (5,994 avg views per post); Instagram builds the community layer. Affinity data highlights Pacific Northwest Wonderland, Glossier, Madewell, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia Klugman score 0.90% — Low bucket.

Brand: Pacific Northwest WonderlandBrand: GlossierBrand: Madewell

Followers:306,903

Engagements:2,754

Rate:0.9%

Posts:836

Avg Likes:2,650

Avg Comments:79

Avg Views:6,359

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 306,903 · Engagements 2,754 · Rate 0.9% Posts 836 · Views 6,359 · Avg Likes 2,650 · Avg Comments 79 · Avg Views 6,359	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 34% 35-44: 12% 13-17: 8%	Largest: 18-24 (40%); next: 25-34 (34%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (80%) CANADA (5%) UNITED KINGDOM (5%) AUSTRALIA (3%) NIGERIA (1%)	Top regions: UNITED STATES (80%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,609 avg likes/post · Tiktok: 5,994 avg views/post · Youtube: 365 avg views/post	Best reach: Tiktok 5,994 avg views; best engagement: Instagram 1,609 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 18.26

Glossier

Score: 10.60

Madewell

Score: 8.82

Kickstarter

Score: 6.86

Coachella

Score: 6.35

Spotify Music

Score: 6.32

Free People

Score: 6.21

Urban Outfitters

Score: 6.01

Showtime

Score: 5.39

Ableton

Score: 5.25

Dr. Martens

Score: 5.22

Walgreens

Score: 4.97

Brand	Category	Score
Pacific Northwest Wonderland		18.26
Glossier		10.60
Madewell		8.82
Kickstarter		6.86
Coachella		6.35
Spotify Music		6.32
Free People		6.21
Urban Outfitters		6.01
Showtime		5.39
Ableton		5.25
Dr. Martens		5.22
Walgreens		4.97
Kroger		4.78
Anthropologie		4.71
Coors		4.58
Airbnb		4.29
Taco Bell		4.27
Lollapalooza		4.22
Paramount Pictures		4.19
Bethesda Softworks		4.15
Kodak		4.10
OLD NAVY		4.06
Polaroid		3.97
Verizon		3.95
Target		3.85
Gillette		3.85
Tinder		3.85
Holden		3.76
NORDSTROM		3.36
SoundCloud		3.14
Chrysler		3.12
Gatorade		3.06
Costco		3.05
Chipotle Mexican Grill		3.05
Busch		2.92
Carhartt		2.91
Sunnies Studios		2.90
NBC		2.83
Guinness		2.74
Lululemon Athletica		2.60
Columbia Pictures		2.60
The Olympic Games		2.43
Mulberry		2.40
Emporium		2.40
Walmart		2.39
Pixar		2.24
Fujifilm		2.24
Nickelodeon		2.22
Sprite		2.06
Lush		1.97