Oliver Tree Brand Affinity ranks highest Ableton at 6.77% . Very Strong. Score DMDB 70.17% | Fanbase 63.86%

Oliver Tree — alternative artist from US.

Oliver Tree is an internet-based artist hailing from Santa Cruz, California. With a background in vocal performance, production, writing, directing, and…

Oliver Tree

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-0631-85e2-8f8a-a0369fe50396

Find Artist

Genres

alternativealternativehip-hop & rapalternative hip hop

Influential: 70.17% Fanbase: 63.86% Trending: 73.33%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 6.77% • Very Strong

As of 2025-09-09

22,760,838

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.17% | Fanbase 63.86% | Trending 73.33% | CAREER STAGE: SUPERSTAR

Biography

Oliver Tree is an internet-based artist hailing from Santa Cruz, California. With a background in vocal performance, production, writing, directing, and performance art, he blends elements of pop and alternative music while incorporating a variety of visual and entertainment mediums into his work. Over the past decade, Tree has established himself as a versatile and unpredictable figure in the industry, constantly pushing boundaries and defying expectations across various projects and iterations.

Known for his unique approach to blending comedy, action sports, mock reality TV drama, and wrestling into his live performances, Oliver Tree challenges traditional notions of art and entertainment. With a multimedia project that spans genres and defies categorization, he continues to carve out his own path in the internet era, unafraid to provoke a range of emotions and reactions from his audience.

Report Date: 2025-09-09

Oliver Tree reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, RUSSIA. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (4,250,000 avg views per post); Instagram layers on depth and replies. The audience sits near Ableton, The Last of Us, Hot Topic, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oliver Tree score 2.31% — Strong bucket.

Brand: AbletonBrand: The Last of UsBrand: Hot Topic

Followers:22,760,838

Engagements:525,483

Rate:2.3%

Posts:408

Avg Likes:493,039

Avg Comments:3,836

Avg Views:4,937,450

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,760,838 · Engagements 525,483 · Rate 2.3% Posts 408 · Views 4,937,450 · Avg Likes 493,039 · Avg Comments 3,836 · Avg Views 4,937,450	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 29% 35-44: 9% 13-17: 8%	Largest: 18-24 (51%); next: 25-34 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (27%) BRAZIL (10%) RUSSIA (7%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (27%), BRAZIL (10%), RUSSIA (7%)
Platform Engagement	Instagram: 236,740 avg likes/post · Tiktok: 4,250,000 avg views/post · Youtube: 687,450 avg views/post	Best reach: Tiktok 4,250,000 avg views; best engagement: Instagram 236,740 avg likes

Top Brand Affinities

Ableton

Score: 6.77

The Last of Us

Score: 6.60

Hot Topic

Score: 6.37

Champion

Score: 6.18

Fallout

Score: 5.29

RAZER

Score: 5.26

SoundCloud

Score: 4.71

Taco Bell

Score: 4.33

Final Fantasy

Score: 4.30

Lollapalooza

Score: 4.11

Cartoon Network

Score: 3.76

Kodak

Score: 3.67

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Top Brand Affinities

Brand	Category	Score
Ableton		6.77
The Last of Us		6.60
Hot Topic		6.37
Champion		6.18
Fallout		5.29
RAZER		5.26
SoundCloud		4.71
Taco Bell		4.33
Final Fantasy		4.30
Lollapalooza		4.11
Cartoon Network		3.76
Kodak		3.67
Bethesda Softworks		3.48
Mortal Kombat		3.47
Comedy Central		3.38
Coachella		3.27
Matrix		3.25
G-shock		3.18
Gatorade		3.12
Supreme		3.02
Vans		2.94
Monster Beverage		2.92
Sprite		2.91
Nickelodeon		2.87
Tinder		2.79
Urban Outfitters		2.77
Dr. Martens		2.53
Chrysler		2.51
Carhartt		2.50
Burger King		2.48
Nintendo		2.45
Scion		2.42
Tomorrowland		2.41
Pokemon Go		2.27
Jeep		2.25
Spotify Music		2.24
Beats Electronics		2.21
Pepsi		2.20
League of Legends		2.15
Polaroid		2.13
Cadillac		2.11
Activision Blizzard		2.09
Busch		2.04
Pokemon		1.99
Jaguar		1.80
Xbox		1.80
Warner Bros		1.79
Call of Duty		1.78
Red Bull		1.78
Walmart		1.77