Oliver Malcolm
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
71,559
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 21:08:16 UTC
Genres
Biography
Oliver Malcolm cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,675 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, Ableton, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 71,559 · Engagements 1,001 · Rate 1.4% Posts 554 · Views 4,505 · Avg Likes 949 · Avg Comments 45 · Avg Views 4,505 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 7% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (37%) UNITED KINGDOM (13%) FRANCE (6%) BRAZIL (4%) INDIA (4%) |
Top regions: UNITED STATES (37%), UNITED KINGDOM (13%), FRANCE (6%) |
| Platform Engagement | Instagram: 656 avg likes/post · Tiktok: 2,675 avg views/post · Youtube: 1,830 avg views/post | Best reach: Tiktok 2,675 avg views; best engagement: Instagram 656 avg likes |
Top Brand Affinities
Akai
Ableton
Live Nation
Pro Tools
Warner Music
MOOG
Amazon Music
SoundCloud
Coachella
Beats Electronics
Spotify Music
Accor Hotels
| Brand | Category | Score |
|---|---|---|
| Akai | 34.58 | |
| Ableton | 30.16 | |
| Live Nation | 28.82 | |
| Pro Tools | 25.25 | |
| Warner Music | 23.64 | |
| MOOG | 22.27 | |
| Amazon Music | 20.72 | |
| SoundCloud | 13.33 | |
| Coachella | 12.15 | |
| Beats Electronics | 9.96 | |
| Spotify Music | 9.11 | |
| Accor Hotels | 9.02 | |
| Lollapalooza | 8.97 | |
| Maison Margiela | 7.77 | |
| Acne Studios | 7.09 | |
| Kodak | 7.01 | |
| Pioneer | 5.91 | |
| Vivienne Westwood | 5.82 | |
| Urban Outfitters | 5.72 | |
| MTV | 4.76 | |
| Carhartt | 4.73 | |
| Dr. Martens | 4.63 | |
| Loewe | 4.46 | |
| Coach | 4.37 | |
| iHeartRadio Music Awards | 4.33 | |
| Paramount Pictures | 4.04 | |
| Stüssy | 3.66 | |
| Tomorrowland | 3.50 | |
| Polaroid | 3.35 | |
| Leica | 3.19 | |
| NBC | 3.14 | |
| Supreme | 2.96 | |
| Showtime | 2.83 | |
| Hennessy | 2.80 | |
| Tesco | 2.71 | |
| Los Angeles Lakers | 2.63 | |
| ASOS | 2.63 | |
| Nickelodeon | 2.50 | |
| Polo Ralph Lauren | 2.48 | |
| Fujifilm | 2.43 | |
| Garnier | 2.38 | |
| Prada | 2.35 | |
| Tinder | 2.31 | |
| Vans | 2.29 | |
| Burberry | 2.17 | |
| A Game of Tones | 2.15 | |
| Lacoste | 2.11 | |
| Guinness | 2.08 | |
| Yves Saint Laurent | 2.08 | |
| Airbnb | 2.06 |
Official Profiles
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LoginArtist: Oliver Malcolm
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
