Oliver Hazard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
84,934
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:03 UTC
Genres
Biography
Oliver Hazard cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, INDIA, CANADA. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,501 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Shinola, Mapfre, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 84,934 · Engagements 1,053 · Rate 1.2% Posts 2,026 · Views 2,065 · Avg Likes 1,029 · Avg Comments 34 · Avg Views 2,065 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 32% 35-44: 15% 45-64: 7% |
Largest: 18-24 (39%); next: 25-34 (32%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (52%) INDIA (7%) CANADA (5%) BRAZIL (3%) CZECHIA (3%) |
Top regions: UNITED STATES (52%), INDIA (7%), CANADA (5%) |
| Platform Engagement | Instagram: 867 avg likes/post · Tiktok: 1,501 avg views/post · Youtube: 564 avg views/post | Best reach: Tiktok 1,501 avg views; best engagement: Instagram 867 avg likes |
Top Brand Affinities
Shinola
Mapfre
Live Nation
Seagate
Kroger
Pacific Northwest Wonderland
Madewell
Arc'teryx
Coors
Free People
Pro Tools
Bonneville
| Brand | Category | Score |
|---|---|---|
| Shinola | 53.27 | |
| Mapfre | 31.58 | |
| Live Nation | 20.78 | |
| Seagate | 18.72 | |
| Kroger | 16.37 | |
| Pacific Northwest Wonderland | 11.47 | |
| Madewell | 11.23 | |
| Arc'teryx | 10.77 | |
| Coors | 10.11 | |
| Free People | 9.98 | |
| Pro Tools | 9.29 | |
| Bonneville | 8.71 | |
| Amazon Music | 8.12 | |
| Delta | 7.65 | |
| Gillette | 7.31 | |
| Glossier | 7.06 | |
| Margaritaville | 6.92 | |
| Lollapalooza | 6.51 | |
| American Eagle | 6.42 | |
| Verizon | 6.38 | |
| Chick-fil-A | 6.05 | |
| Anthropologie | 5.99 | |
| Holden | 5.86 | |
| Taco Bell | 5.77 | |
| Spotify Music | 5.67 | |
| Bud Light | 5.66 | |
| Target | 4.95 | |
| The Home Depot | 4.85 | |
| Busch | 4.76 | |
| Showtime | 4.73 | |
| Heinz | 4.53 | |
| Airbnb | 4.51 | |
| Ableton | 4.40 | |
| Carhartt | 4.25 | |
| Lululemon Athletica | 4.18 | |
| NHL | 4.12 | |
| Gatorade | 4.08 | |
| Coachella | 3.95 | |
| Kickstarter | 3.86 | |
| Chipotle Mexican Grill | 3.71 | |
| Guinness | 3.66 | |
| Chrysler | 3.44 | |
| Comedy Central | 3.43 | |
| Columbia Pictures | 3.38 | |
| Sunnies Studios | 3.32 | |
| Costco | 3.28 | |
| Budweiser | 3.27 | |
| NBC | 3.22 | |
| Urban Outfitters | 3.07 | |
| ESPN | 3.06 |
Official Profiles
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LoginArtist: Oliver Hazard
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Oliver Hazard, SUSTO | Terminal West | Atlanta, United States |
