Oliver Francis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
318,350
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:02 UTC
Genres
Biography
Oliver Francis is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, POLAND, GERMANY. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (58,649 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Zumiez, Akai, SoundCloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 318,350 · Engagements 8,325 · Rate 2.6% Posts 417 · Views 60,742 · Avg Likes 7,822 · Avg Comments 579 · Avg Views 60,742 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 26% 13-17: 7% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (26%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (41%) POLAND (6%) GERMANY (5%) BRAZIL (5%) CANADA (4%) |
Top regions: UNITED STATES (41%), POLAND (6%), GERMANY (5%) |
| Platform Engagement | Instagram: 4,104 avg likes/post · Tiktok: 2,093 avg views/post · Youtube: 58,649 avg views/post | Best reach: Youtube 58,649 avg views; best engagement: Instagram 4,104 avg likes |
Top Brand Affinities
Zumiez
Akai
SoundCloud
Stone Island
Champion
Pro Tools
Supreme
Ableton
Infiniti
RAZER
Beats Electronics
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Zumiez | 22.42 | |
| Akai | 14.63 | |
| SoundCloud | 14.22 | |
| Stone Island | 9.56 | |
| Champion | 8.29 | |
| Pro Tools | 7.65 | |
| Supreme | 7.54 | |
| Ableton | 7.08 | |
| Infiniti | 5.94 | |
| RAZER | 5.92 | |
| Beats Electronics | 5.60 | |
| Hot Topic | 5.20 | |
| Stüssy | 4.79 | |
| Nixon | 4.58 | |
| Taco Bell | 4.51 | |
| Haima | 4.39 | |
| Bud Light | 4.25 | |
| Monster Beverage | 4.17 | |
| Spotify Music | 4.15 | |
| Acura | 4.02 | |
| Carhartt | 4.01 | |
| Fallout | 4.01 | |
| Final Fantasy | 4.00 | |
| Kodak | 3.95 | |
| Vans | 3.84 | |
| Hennessy | 3.77 | |
| Sprite | 3.75 | |
| BBS | 3.74 | |
| Coors | 3.67 | |
| Rover | 3.40 | |
| Busch | 3.32 | |
| Polo Ralph Lauren | 3.23 | |
| Cartoon Network | 3.19 | |
| A Game of Tones | 3.16 | |
| Sneakerhead | 2.95 | |
| Lollapalooza | 2.81 | |
| Gundam | 2.69 | |
| The North Face | 2.68 | |
| Chrysler | 2.66 | |
| Tommy Hilfiger | 2.61 | |
| Counter-Strike | 2.60 | |
| Cadillac | 2.59 | |
| Ubisoft | 2.51 | |
| Urban Outfitters | 2.49 | |
| Tinder | 2.45 | |
| Subaru | 2.33 | |
| Dr. Martens | 2.29 | |
| Nintendo | 2.26 | |
| League of Legends | 2.16 | |
| Gucci | 2.14 |
Official Profiles
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LoginArtist: Oliver Francis
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
