Old Mervs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,350
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-30 01:58:42 UTC
Genres
Biography
Old Mervs resonates most with 18-24 & 25-34 audiences and shows durable presence in AUSTRALIA, UNITED STATES, NEW ZEALAND. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (4,781 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,350 · Engagements 782 · Rate 3.8% Posts 223 · Views 6,659 · Avg Likes 747 · Avg Comments 11 · Avg Views 6,659 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 34% 13-17: 8% 35-44: 8% |
Largest: 18-24 (44%); next: 25-34 (34%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
AUSTRALIA (93%) UNITED STATES (2%) NEW ZEALAND (1%) UNITED KINGDOM (1%) CANADA (0%) |
Top regions: AUSTRALIA (93%), UNITED STATES (2%), NEW ZEALAND (1%) |
| Platform Engagement | Tiktok: 4,781 avg views/post · Youtube: 1,878 avg views/post | Best reach: Tiktok 4,781 avg views; best engagement: Tiktok 665 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Old Mervs
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
