Old Dominion Brand Affinity ranks highest Peloton at 19.10% . Very Strong. Score DMDB 68.33% | Fanbase 58.99%

Old Dominion — country artist from US.

Old Dominion is a multi-Platinum-selling country band known for their clever lyrics and infectious sound. With nine No. 1 singles at country radio, over five…

Old Dominion

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-ccaa-e79c-8948-a0369fe50396

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Genres

countrycountrycontemporary countrycountry road

Influential: 68.33% Fanbase: 58.99% Trending: 73.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Peloton • 19.10% • Very Strong

As of 2025-09-09

1,992,078

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.33% | Fanbase 58.99% | Trending 73.00% | CAREER STAGE: MAINSTREAM

Biography

Old Dominion is a multi-Platinum-selling country band known for their clever lyrics and infectious sound. With nine No. 1 singles at country radio, over five billion on-demand streams, and numerous RIAA certifications, they have solidified their presence in the music industry. The band has been recognized with multiple awards, including 7 ACM and 6 CMA Group of the Year titles, as well as consecutive wins for Vocal Group of the Year at the 2023 CMA Awards and Group of The Year at the 2024 ACM Awards. Their live performances have garnered praise, with Rolling Stone dubbing them one of mainstream country music's most popular live groups. Old Dominion continues to headline arenas and amphitheaters worldwide.

Report Date: 2025-09-09

Old Dominion is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, NIGERIA, CANADA. The audience is heavily female (56%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (12,500 avg views per post); Instagram builds the community layer. Affinity data highlights Peloton, Lilly Pulitzer, Ariat, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Old Dominion score 0.32% — Low bucket.

Brand: PelotonBrand: Lilly PulitzerBrand: Ariat

Followers:1,992,078

Engagements:6,442

Rate:0.3%

Posts:5,517

Avg Likes:6,315

Avg Comments:141

Avg Views:16,763

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,992,078 · Engagements 6,442 · Rate 0.3% Posts 5,517 · Views 16,763 · Avg Likes 6,315 · Avg Comments 141 · Avg Views 16,763	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 15% 45-64: 10%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (73%) NIGERIA (8%) CANADA (6%) BRAZIL (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (73%), NIGERIA (8%), CANADA (6%)
Platform Engagement	Instagram: 4,717 avg likes/post · Tiktok: 12,500 avg views/post · Youtube: 4,263 avg views/post	Best reach: Tiktok 12,500 avg views; best engagement: Instagram 4,717 avg likes

Top Brand Affinities

Peloton

Score: 19.10

Lilly Pulitzer

Score: 17.87

Ariat

Score: 17.80

Southwest Airlines

Score: 15.76

Barstool Sports

Score: 14.03

Margaritaville

Score: 13.55

T.J. Maxx

Score: 10.43

Bud Light

Score: 10.02

Publix

Score: 9.81

Scotiabank

Score: 9.62

Arbonne

Score: 9.27

Houston Livestock Show and Rodeo

Score: 8.98

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Top Brand Affinities

Brand	Category	Score
Peloton		19.10
Lilly Pulitzer		17.87
Ariat		17.80
Southwest Airlines		15.76
Barstool Sports		14.03
Margaritaville		13.55
T.J. Maxx		10.43
Bud Light		10.02
Publix		9.81
Scotiabank		9.62
Arbonne		9.27
Houston Livestock Show and Rodeo		8.98
Coors		8.88
Pottery Barn		8.74
Free People		8.62
Gillette		8.24
HomeGoods		8.10
American Eagle		7.83
Amazon Music		7.75
Heinz		7.72
Verizon		7.65
Chick-fil-A		7.61
MamaBear		7.31
Delta		6.97
Busch		6.68
Marshalls		6.53
Tim Hortons		6.30
Younique		6.25
Carhartt		5.91
NHL		5.86
Kroger		5.71
American Airlines		5.49
Amway		5.34
Steve Madden		5.31
NORDSTROM		5.13
iHeartRadio Music Awards		5.10
Jeep		4.99
NBC		4.85
OLD NAVY		4.74
ESPN		4.71
Dunkin' Donuts		4.68
The Home Depot		4.64
Anthropologie		4.61
Abercrombie & Fitch		4.51
PetSmart		4.09
GMC		4.00
Kate Spade		3.94
BarkBox		3.91
NFL		3.91
Showtime		3.91