Olatunji
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
111,429
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:46:30 UTC
Genres
Biography
As a professional music writer, I specialize in capturing the essence and impact of various genres and artists through engaging and insightful content. My writing style is dynamic and adaptable, allowing me to convey the emotions and technical aspects of music with clarity and enthusiasm. Whether I'm reviewing albums, interviewing musicians, or analyzing music trends, my goal is to provide readers with a deep understanding and appreciation of the power of music in our lives.
Olatunji commands interest from 25-34 & 35-44 audiences in TRINIDAD & TOBAGO, UNITED STATES, CANADA. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (226 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Bim, Hennessy, Hennessey points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,429 · Engagements 226 · Rate 0.2% Posts 2,011 · Views 0 · Avg Likes 226 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 53% 35-44: 23% 18-24: 17% 45-64: 5% |
Largest: 25-34 (53%); next: 35-44 (23%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
TRINIDAD & TOBAGO (40%) UNITED STATES (27%) CANADA (4%) UNITED KINGDOM (4%) BARBADOS (2%) |
Top regions: TRINIDAD & TOBAGO (40%), UNITED STATES (27%), CANADA (4%) |
| Platform Engagement | Instagram: 226 avg likes/post | best engagement: Instagram 226 avg likes |
Top Brand Affinities
Bim
Hennessy
Hennessey
Mixcloud
Jetblue Airways
Scotiabank
Pioneer
HYATT
Johnnie Walker
Comedy Central
Amazon Music
Campari
| Brand | Category | Score |
|---|---|---|
| Bim | 25.11 | |
| Hennessy | 15.90 | |
| Hennessey | 15.48 | |
| Mixcloud | 14.53 | |
| Jetblue Airways | 11.67 | |
| Scotiabank | 11.49 | |
| Pioneer | 10.71 | |
| HYATT | 10.09 | |
| Johnnie Walker | 8.99 | |
| Comedy Central | 8.94 | |
| Amazon Music | 7.76 | |
| Campari | 5.70 | |
| American Airlines | 5.69 | |
| Margaritaville | 5.61 | |
| FashionNova | 4.92 | |
| SoundCloud | 4.41 | |
| Hilton | 4.35 | |
| Smirnoff | 4.01 | |
| Bacardi | 3.75 | |
| Pampers | 3.66 | |
| Fenty beauty | 3.63 | |
| shein | 3.49 | |
| Paramount Pictures | 2.93 | |
| NBC | 2.86 | |
| Babybump | 2.76 | |
| SheInside | 2.74 | |
| Heineken | 2.57 | |
| ASOS | 2.47 | |
| Showtime | 2.05 | |
| KFC | 2.02 | |
| Beats Electronics | 1.98 | |
| Spotify Music | 1.92 | |
| Guinness | 1.89 | |
| The Olympic Games | 1.72 | |
| Budweiser | 1.72 | |
| Los Angeles Lakers | 1.67 | |
| NBA | 1.67 | |
| Polo Ralph Lauren | 1.60 | |
| Forever 21 | 1.55 | |
| Too Faced Cosmetics | 1.55 | |
| Warner Bros | 1.51 | |
| Sneakerhead | 1.49 | |
| Michael Kors | 1.46 | |
| NYX Cosmetics | 1.42 | |
| Versace | 1.39 | |
| Vogue | 1.34 | |
| Lexus | 1.33 | |
| Target | 1.31 | |
| Paypal | 1.29 | |
| Pandora | 1.28 |
Official Profiles
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LoginArtist: Olatunji
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
