Olamide Brand Affinity ranks highest Palm Angels at 18.80% . Very Strong. Score DMDB 77.23% | Fanbase 80.96%

Olamide — pop artist from NG.

Olamide Adedeji, professionally known as Olamide, is a Nigerian Hip-Hop recording artist and songwriter who founded the record label YBNL. Hailing from Bariga,…

Olamide

Superstar

Country: NG | Gender: male | Artist ID: 11e81bbc-22c1-79ea-a928-a0369fe50396

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Genres

popafro dancehallafropopnigerian popr&b, funk & soulafro r&bhip-hop & rapafroswingnigerian hip hopelectronicafrobeatamapianoafricanazontobeatsazontoafrobeats

Influential: 77.23% Fanbase: 80.96% Trending: 75.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 18.80% • Very Strong

As of 2025-09-09

12,721,627

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.23% | Fanbase 80.96% | Trending 75.36% | CAREER STAGE: SUPERSTAR

Biography

Olamide Adedeji, professionally known as Olamide, is a Nigerian Hip-Hop recording artist and songwriter who founded the record label YBNL. Hailing from Bariga, Lagos State, he launched his music career in 2010 under ID Cabasa's Coded Tunes record, releasing his debut single 'Eni Duro' and first studio album 'Rapsodi' in 2011. In 2012, Olamide established his own label, YBNL Nation, and dropped his second album 'YBNL', featuring popular tracks like 'First of All' and 'Voice of the Streets'. Subsequent releases include 'Baddest Guy Ever Liveth' (2013), 'Street OT' (2014), '2 Kings' (2015, a collaboration with Phyno), 'Eyan Mayweather' (2015), 'THE GLORY' (2016), and 'Lagos Nawa' (2017).

Throughout his career, Olamide has garnered multiple accolades in the music industry, including awards for Best Rap Album, Album of the Year, and Best Male Artiste in Africa from AFRIMA. Notably, his sixth studio album, 'THE GLORY', topped Billboard's world album chart, solidifying his position as the first and only Nigerian rapper to release six studio albums and one collaborative album within a span of six years. His discography boasts hit singles like "Durosoke," "Story for the Gods," "Bobo," "Lagos Boys," and "Wo," reflecting his enduring influence and success in the Nigerian music scene.

Report Date: 2025-09-09

Olamide performs best with fans in the 25-34 range, concentrated in NIGERIA, UNITED STATES, FRANCE. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 109,378 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Palm Angels, Airtel, A.P.C., signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Olamide is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olamide score 1.64% — Moderate bucket.

Brand: Palm AngelsBrand: AirtelBrand: A.P.C.

Followers:12,721,627

Engagements:208,495

Rate:1.6%

Posts:228

Avg Likes:208,349

Avg Comments:12,535

Avg Views:109,378

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,721,627 · Engagements 208,495 · Rate 1.6% Posts 228 · Views 109,378 · Avg Likes 208,349 · Avg Comments 12,535 · Avg Views 109,378	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 44% 35-44: 5% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (44%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	NIGERIA (20%) UNITED STATES (19%) FRANCE (8%) KENYA (8%) UNITED KINGDOM (6%)	Top regions: NIGERIA (20%), UNITED STATES (19%), FRANCE (8%)
Platform Engagement	Instagram: 206,753 avg likes/post · Tiktok: 0 avg views/post · Youtube: 109,378 avg views/post	Best reach: Youtube 109,378 avg views; best engagement: Instagram 206,753 avg likes

Top Brand Affinities

Palm Angels

Score: 18.80

Airtel

Score: 15.53

A.P.C.

Score: 11.97

CNN

Score: 7.09

Alibaba

Score: 6.33

T.G.I. Friday's

Score: 5.76

Monster Beverage

Score: 5.41

Champion

Score: 5.12

FOREX

Score: 4.98

MTV

Score: 4.93

Hublot

Score: 3.90

Hennessy

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Palm Angels		18.80
Airtel		15.53
A.P.C.		11.97
CNN		7.09
Alibaba		6.33
T.G.I. Friday's		5.76
Monster Beverage		5.41
Champion		5.12
FOREX		4.98
MTV		4.93
Hublot		3.90
Hennessy		3.83
Fendi		3.77
FashionNova		3.41
Timberland		2.95
BALMAIN		2.89
Paramount Pictures		2.79
Lexus		2.66
Bugatti		2.64
Christian Louboutin		2.59
Versace		2.55
Kodak		2.54
New Balance		2.33
Dolce & Gabbana		2.31
Intel		2.29
BBC		2.17
Gucci		2.15
Pepsi		1.91
ASOS		1.83
Fenty beauty		1.75
Balenciaga		1.68
Lacoste		1.65
SoundCloud		1.58
Beats Electronics		1.53
Bentley		1.41
Hermès		1.38
Coca-Cola		1.38
FIFA		1.37
shein		1.37
GIVENCHY		1.36
Rolex		1.35
Vogue		1.34
H&M		1.34
Adobe		1.28
Cartier		1.20
SheInside		1.17
Paypal		1.15
Yves Saint Laurent		1.12
Guinness		1.10
Heineken		1.06