Olamide
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
12,741,627
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-07 00:46:57 UTC
Genres
Biography
Throughout his career, Olamide has garnered multiple accolades in the music industry, including awards for Best Rap Album, Album of the Year, and Best Male Artiste in Africa from AFRIMA. Notably, his sixth studio album, 'THE GLORY', topped Billboard's world album chart, solidifying his position as the first and only Nigerian rapper to release six studio albums and one collaborative album within a span of six years. His discography boasts hit singles like "Durosoke," "Story for the Gods," "Bobo," "Lagos Boys," and "Wo," reflecting his enduring influence and success in the Nigerian music scene.
Olamide performs best with fans in the 25-34 range, concentrated in NIGERIA, UNITED STATES, FRANCE. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 109,378 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Palm Angels, Airtel, A.P.C., signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Olamide is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,741,627 · Engagements 208,495 · Rate 1.6% Posts 228 · Views 109,378 · Avg Likes 208,349 · Avg Comments 12,535 · Avg Views 109,378 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 44% 35-44: 5% 13-17: 3% |
Largest: 25-34 (46%); next: 18-24 (44%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
NIGERIA (19%) UNITED STATES (19%) FRANCE (8%) KENYA (8%) UNITED KINGDOM (5%) |
Top regions: NIGERIA (19%), UNITED STATES (19%), FRANCE (8%) |
| Platform Engagement | Instagram: 206,753 avg likes/post · Tiktok: 0 avg views/post · Youtube: 109,378 avg views/post | Best reach: Youtube 109,378 avg views; best engagement: Instagram 206,753 avg likes |
Top Brand Affinities
Palm Angels
Airtel
A.P.C.
CNN
Alibaba
T.G.I. Friday's
Monster Beverage
Champion
FOREX
MTV
Hublot
Hennessy
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 18.80 | |
| Airtel | 15.53 | |
| A.P.C. | 11.97 | |
| CNN | 7.09 | |
| Alibaba | 6.33 | |
| T.G.I. Friday's | 5.76 | |
| Monster Beverage | 5.41 | |
| Champion | 5.12 | |
| FOREX | 4.98 | |
| MTV | 4.93 | |
| Hublot | 3.90 | |
| Hennessy | 3.83 | |
| Fendi | 3.77 | |
| FashionNova | 3.41 | |
| Timberland | 2.95 | |
| BALMAIN | 2.89 | |
| Paramount Pictures | 2.79 | |
| Lexus | 2.66 | |
| Bugatti | 2.64 | |
| Christian Louboutin | 2.59 | |
| Versace | 2.55 | |
| Kodak | 2.54 | |
| New Balance | 2.33 | |
| Dolce & Gabbana | 2.31 | |
| Intel | 2.29 | |
| BBC | 2.17 | |
| Gucci | 2.15 | |
| Pepsi | 1.91 | |
| ASOS | 1.83 | |
| Fenty beauty | 1.75 | |
| Balenciaga | 1.68 | |
| Lacoste | 1.65 | |
| SoundCloud | 1.58 | |
| Beats Electronics | 1.53 | |
| Bentley | 1.41 | |
| Hermès | 1.38 | |
| Coca-Cola | 1.38 | |
| FIFA | 1.37 | |
| shein | 1.37 | |
| GIVENCHY | 1.36 | |
| Rolex | 1.35 | |
| Vogue | 1.34 | |
| H&M | 1.34 | |
| Adobe | 1.28 | |
| Cartier | 1.20 | |
| SheInside | 1.17 | |
| Paypal | 1.15 | |
| Yves Saint Laurent | 1.12 | |
| Guinness | 1.10 | |
| Heineken | 1.06 |
Official Profiles
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LoginArtist: Olamide
The map shows every radio station that aired Olamide today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 1,043,421,518
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
1,043,234,362 | 99.98% |
| [+] |
Last.fm |
122,543 | 0.01% |
| [+] |
Pandora |
33,635 | 0.00% |
| [+] |
Yandex |
30,978 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-24 03:00 UTC | Olamide, OVO Arena Wembley - Premium Packages | OVO Arena Wembley | London, United Kingdom |
