Olakira

Olakira

Country: NG

Influence: 58.69% Fanbase: 44.56% Trending: 65.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.28% • Very Strong

As of 2025-09-08

1,130,411

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:46 UTC

Genres

poppopnigerian popmainstream popelectronicafrobeats

Biography

Olakira is a multi-talented Nigerian music artist known for his Afrobeat productions, songwriting skills, and proficiency in playing various musical instruments. His unique style blends elements of Dancehall and Pop, creating a smooth Afro-fusion sound that sets him apart in the music industry.

Olakira Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Olakira commands interest from 18-24 & 25-34 audiences in UNITED STATES, KENYA, FRANCE. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (502,190 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Airtel, CNN, T.G.I. Friday's points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Olakira score 1.36%Moderate bucket.
Brand: AirtelBrand: CNNBrand: T.G.I. Friday's
Followers:1,130,411
Engagements:15,345
Rate:1.4%
Posts:51
Views:502,190
Avg Likes:15,233
Avg Comments:310
Avg Views:502,190

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,130,411 · Engagements 15,345 · Rate 1.4%
Posts 51 · Views 502,190 · Avg Likes 15,233 · Avg Comments 310 · Avg Views 502,190
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 43%
35-44: 6%
13-17: 4%
Largest: 18-24 (46%); next: 25-34 (43%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (18%)
KENYA (17%)
FRANCE (6%)
TANZANIA (5%)
SOUTH AFRICA (4%)
Top regions: UNITED STATES (18%), KENYA (17%), FRANCE (6%)
Platform Engagement Instagram: 9,873 avg likes/post · Youtube: 502,190 avg views/post Best reach: Youtube 502,190 avg views; best engagement: Instagram 9,873 avg likes

Top Brand Affinities

Airtel
Score: 15.28
CNN
Score: 6.19
T.G.I. Friday's
Score: 6.10
Amstel
Score: 5.96
Hennessy
Score: 5.48
boohoo
Score: 5.10
FashionNova
Score: 4.70
BALMAIN
Score: 3.26
FOREX
Score: 3.21
Maserati
Score: 3.19
ASOS
Score: 2.89
Balenciaga
Score: 2.56
Brand Category Score
Airtel 15.28
CNN 6.19
T.G.I. Friday's 6.10
Amstel 5.96
Hennessy 5.48
boohoo 5.10
FashionNova 4.70
BALMAIN 3.26
FOREX 3.21
Maserati 3.19
ASOS 2.89
Balenciaga 2.56
BBC 2.52
MTV 2.42
Timberland 2.22
Bugatti 2.15
Fenty beauty 2.03
Versace 2.03
Fendi 1.95
shein 1.88
Burberry 1.87
Paramount Pictures 1.85
Rolex 1.78
SoundCloud 1.75
Los Angeles Lakers 1.74
Beats Electronics 1.69
Vogue 1.65
SheInside 1.59
Puma 1.59
Louis Vuitton 1.58
Gucci 1.57
Lexus 1.39
Guinness 1.39
Zara 1.38
Bentley 1.37
Tommy Hilfiger 1.30
New Balance 1.21
Spotify Music 1.21
Cartier 1.20
Pepsi 1.17
H&M 1.17
Christian Dior 1.16
FIFA 1.13
Hyundai 1.09
Huda Beauty 1.06
Grand Theft Auto 1.04
Calvin Klein 1.04
Paypal 1.03
Nike 1.01
Supreme 0.96

Official Profiles

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Artist: Olakira

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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