Okkervil River

Okkervil River — pop artist from US.

Named after a short story by Russian author Tatyana Tolstaya, Okkervil River is a Texas-based indie rock band led by the sole consistent member, Will Sheff.…

Influence: 57.67% Fanbase: 40.61% Trending: 66.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

8,660

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 04:05:48 UTC

Genres

popindie poppopalternativeindie rockalternativeamericanaustindieothersmelancholiafolk & traditionalmodern folk rockindie folkfreak folkanti-folk

Biography

Named after a short story by Russian author Tatyana Tolstaya, Okkervil River is a Texas-based indie rock band led by the sole consistent member, Will Sheff. The band blends Americana, folk, indie rock, and psych-pop, gaining regional success before achieving national acclaim with albums like Black Sheep Boy and Stage Names in the mid-2000s. The band has seen lineup changes over the years, evolving their sound and style while maintaining a strong presence in the music scene.

Formed in Austin, Okkervil River gained attention at SXSW in 2000 and released their debut album, Don't Fall in Love with Everyone You See, in 2002. The band's lineup continued to shift, with standout releases like Black Sheep Boy and Stage Names propelling them to wider recognition. Despite changes and challenges, frontman Will Sheff has steered the band through personal and professional hardships, leading to the release of introspective and diverse albums like Silver Gymnasium, Away, and In the Rainbow Rain in subsequent years.

Top Brand Affinities

Report Date: 2025-09-08

Okkervil River is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (11,398 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Okkervil River score 2.14% — Strong bucket.

Followers:8,660

Engagements:185

Rate:2.1%

Posts:49

Avg Likes:174

Avg Comments:12

Avg Views:11,398

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,660 · Engagements 185 · Rate 2.1% Posts 49 · Views 11,398 · Avg Likes 174 · Avg Comments 12 · Avg Views 11,398	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 29% 35-44: 18% 45-64: 10%	Largest: 25-34 (41%); next: 18-24 (29%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (38%) AUSTRALIA (7%) UNITED KINGDOM (7%) CANADA (5%) ITALY (4%)	Top regions: UNITED STATES (38%), AUSTRALIA (7%), UNITED KINGDOM (7%)
Platform Engagement	Youtube: 11,398 avg views/post	Best reach: Youtube 11,398 avg views; best engagement: Youtube 174 avg likes