Oh Wonder Brand Affinity ranks highest Lollapalooza at 8.74% . Very Strong. Score DMDB 65.64% | Fanbase 59.29%

Oh Wonder — pop artist from GB.

Anthony and Josephine are a musical duo who embarked on a project to write, record, and release one song per month over the course of a year. The project,…

Oh Wonder

Recognizable

Country: GB | Gender: mixed | Artist ID: 11e81bbf-d71c-dc56-a764-a0369fe50396

Find Artist

Genres

poppopindie poptimismindie poprockmodern rockalternativealternativeelectronicelectropop

Influential: 65.64% Fanbase: 59.29% Trending: 68.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 8.74% • Very Strong

As of 2025-09-09

1,035,998

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.64% | Fanbase 59.29% | Trending 68.81% | CAREER STAGE: MAINSTREAM

Biography

Anthony and Josephine are a musical duo who embarked on a project to write, record, and release one song per month over the course of a year. The project, known as #OW10, showcases their dedication to creating and sharing music consistently.

Report Date: 2025-09-09

Oh Wonder draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, PHILIPPINES. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 15,765 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Lollapalooza, Glossier, Urban Outfitters makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oh Wonder score 0.65% — Low bucket.

Brand: LollapaloozaBrand: GlossierBrand: Urban Outfitters

Followers:1,035,998

Engagements:6,745

Rate:0.7%

Posts:1,454

Avg Likes:6,668

Avg Comments:115

Avg Views:19,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,035,998 · Engagements 6,745 · Rate 0.7% Posts 1,454 · Views 19,800 · Avg Likes 6,668 · Avg Comments 115 · Avg Views 19,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (24%) BRAZIL (10%) PHILIPPINES (7%) UNITED KINGDOM (6%) INDONESIA (4%)	Top regions: UNITED STATES (24%), BRAZIL (10%), PHILIPPINES (7%)
Platform Engagement	Instagram: 5,787 avg likes/post · Tiktok: 4,035 avg views/post · Youtube: 15,765 avg views/post	Best reach: Youtube 15,765 avg views; best engagement: Instagram 5,787 avg likes

Top Brand Affinities

Lollapalooza

Score: 8.74

Glossier

Score: 7.27

Urban Outfitters

Score: 4.97

Summit Entertainment

Score: 4.79

Coachella

Score: 4.63

Dr. Martens

Score: 4.47

Polaroid

Score: 4.27

Verizon

Score: 3.69

American Eagle

Score: 3.63

Showtime

Score: 3.60

Fujifilm

Score: 3.52

Kodak

Score: 3.43

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		8.74
Glossier		7.27
Urban Outfitters		4.97
Summit Entertainment		4.79
Coachella		4.63
Dr. Martens		4.47
Polaroid		4.27
Verizon		3.69
American Eagle		3.63
Showtime		3.60
Fujifilm		3.52
Kodak		3.43
Spotify Music		3.42
Topshop		2.79
Sunnies Studios		2.74
Airbnb		2.69
ASOS		2.61
Lush		2.54
Tesco		2.53
SoundCloud		2.45
Geocaching		2.45
A Game of Tones		2.38
UNIQLO		2.29
Tinder		2.24
BBC		2.22
Tomorrowland		2.15
Busch		2.13
Guinness		2.09
Target		2.01
Primark		1.99
Petronas		1.95
Pixar		1.92
The Olympic Games		1.90
Converse		1.90
Chrysler		1.84
Pepsi		1.83
Budweiser		1.83
Paramount Pictures		1.82
Forever 21		1.76
Aperol		1.76
Bellagio		1.73
The North Face		1.71
H&M		1.71
Walt Disney		1.67
Adobe		1.65
Universal		1.64
Vans		1.56
Cadillac		1.48
Netflix		1.46
New Balance		1.46