Of Monsters and Men
Influence: 76.81%
Fanbase: 73.39%
Trending: 78.53%
Career Level: Superstar
Top Brand Affinity
Highest overlapping lifestyle brand
Icelandair
• 20.73%
• Very Strong
As of 2025-09-26
1,889,797
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:46:30 UTC
Genres
popindie popmetropopolispoprockmodern rockpop rockalternativemodern alternative rockalternativeindie rockbluesstomp and hollerfolk & traditionalfolk-pop
Biography
Of Monsters and Men gained international recognition with their 2011 debut album, My Head Is An Animal, which achieved platinum status and spawned the hit single "Little Talks." The band's success extended to various platforms, with the song becoming the first by an Icelandic band to surpass 1 billion streams on Spotify and earning a quintuple-platinum certification from the RIAA. They have performed at major festivals like Coachella and Lollapalooza, as well as supported Florence + the Machine on a notable arena tour. Following their rapid ascent, their 2015 release, Beneath The Skin, debuted in the Top 3 of the Billboard Top 200, and the band made a cameo appearance on HBO's Game of Thrones.
Of Monsters and Men returned with their latest album, FEVER DREAM, showcasing tracks like "Alligator," "Wild Roses," and "Wars." The band's diverse discography has also seen them featured on soundtracks for popular franchises such as The Hunger Games and The Walking Dead, among others. Their music has resonated globally, leading to performances on platforms like Saturday Night Live and a continued presence in the music scene.
Of Monsters and Men returned with their latest album, FEVER DREAM, showcasing tracks like "Alligator," "Wild Roses," and "Wars." The band's diverse discography has also seen them featured on soundtracks for popular franchises such as The Hunger Games and The Walking Dead, among others. Their music has resonated globally, leading to performances on platforms like Saturday Night Live and a continued presence in the music scene.
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Top Brand Affinities
Report Date: 2025-09-26
Of Monsters and Men speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,957 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Icelandair, Lollapalooza, Summit Entertainment, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Of Monsters and Men score
0.42% — Low bucket.
Brand: IcelandairBrand: LollapaloozaBrand: Summit Entertainment
Followers:1,889,797
Engagements:7,950
Rate:0.4%
Posts:1,298
Views:9,446
Avg Likes:7,916
Avg Comments:209
Avg Views:9,446
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,889,797 · Engagements 7,950 · Rate 0.4% Posts 1,298 · Views 9,446 · Avg Likes 7,916 · Avg Comments 209 · Avg Views 9,446 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (15%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (4%) |
Top regions: UNITED STATES (18%), BRAZIL (15%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 7,250 avg likes/post · Tiktok: 1,489 avg views/post · Youtube: 7,957 avg views/post | Best reach: Youtube 7,957 avg views; best engagement: Instagram 7,250 avg likes |
Top Brand Affinities
Icelandair
Score: 20.73
Lollapalooza
Score: 11.53
Summit Entertainment
Score: 4.30
Movistar
Score: 4.13
Cartoon Network
Score: 3.70
Budweiser
Score: 3.65
Polaroid
Score: 3.54
The Witcher
Score: 3.30
HBO
Score: 3.29
BBC
Score: 3.28
League of Legends
Score: 3.13
Guinness
Score: 3.06
| Brand | Category | Score |
|---|---|---|
| Icelandair | 20.73 | |
| Lollapalooza | 11.53 | |
| Summit Entertainment | 4.30 | |
| Movistar | 4.13 | |
| Cartoon Network | 3.70 | |
| Budweiser | 3.65 | |
| Polaroid | 3.54 | |
| The Witcher | 3.30 | |
| HBO | 3.29 | |
| BBC | 3.28 | |
| League of Legends | 3.13 | |
| Guinness | 3.06 | |
| Showtime | 2.97 | |
| Dr. Martens | 2.94 | |
| Prismacolor | 2.81 | |
| Columbia Pictures | 2.79 | |
| Star Wars | 2.78 | |
| Spotify Music | 2.67 | |
| Kodak | 2.65 | |
| Coachella | 2.54 | |
| Geocaching | 2.43 | |
| AMC | 2.40 | |
| Pixar | 2.28 | |
| Nickelodeon | 2.28 | |
| Sunnies Studios | 2.25 | |
| Lush | 2.24 | |
| Fujifilm | 2.09 | |
| Tinder | 2.08 | |
| Paramount Pictures | 2.08 | |
| Pokemon Go | 2.08 | |
| Airbnb | 2.06 | |
| Pepsi | 2.03 | |
| A Game of Tones | 1.99 | |
| Bellagio | 1.97 | |
| Target | 1.95 | |
| Warner Bros | 1.93 | |
| Lego | 1.82 | |
| Costco | 1.79 | |
| The Olympic Games | 1.70 | |
| Adobe | 1.69 | |
| GoPro | 1.67 | |
| Transformers | 1.67 | |
| Netflix | 1.66 | |
| Vans | 1.63 | |
| Universal | 1.63 | |
| National Geographic | 1.63 | |
| SoundCloud | 1.62 | |
| Nikon | 1.59 | |
| DC Entertainment | 1.56 | |
| Converse | 1.54 |
Official Profiles
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LoginArtist: Of Monsters and Men
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Of Monsters and Men today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 12,774,852
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
10,379,028 | 81.25% |
| [+] |
Last.fm |
2,219,668 | 17.38% |
| [+] |
Yandex |
168,125 | 1.32% |
| [+] |
Audiomack |
8,031 | 0.06% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 03:00 UTC | Of Monsters and Men | 3Olympia Theatre | Dublin, Ireland | |
| 2026-02-13 03:00 UTC | Of Monsters and Men | The Telegraph Building | Belfast, United Kingdom | |
| 2026-02-13 03:00 UTC | Of Monsters and Men | Telegraph Building | Belfast, United Kingdom | |
| 2026-02-15 03:00 UTC | Of Monsters and Men | O2 Academy Glasgow | Glasgow, United Kingdom | |
| 2026-02-15 03:00 UTC | Of Monsters and Men, Mogwai, Maxïmo Park, Art Brut, The Entitled Sons, Forest Swords | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-16 03:00 UTC | Of Monsters and Men | Albert Hall | Manchester, United Kingdom | |
| 2026-02-18 03:00 UTC | Of Monsters and Men | Roundhouse | London, United Kingdom | |
| 2026-02-18 03:00 UTC | Of Monsters and Men | Roundhouse | London, United Kingdom | |
| 2026-02-19 03:00 UTC | Of Monsters and Men | Roundhouse | London, United Kingdom | |
| 2026-02-19 03:00 UTC | Of Monsters and Men | Roundhouse | London, United Kingdom | |
| 2026-02-21 03:00 UTC | Of Monsters and Men | The Great Hall | Cardiff, United Kingdom | |
| 2026-02-21 03:00 UTC | Of Monsters and Men | Great Hall, Cardiff University Students' Union | Cardiff, United Kingdom | |
| 2026-02-22 03:00 UTC | Of Monsters and Men | Bristol Beacon | Bristol, United Kingdom | |
| 2026-02-23 03:00 UTC | Of Monsters and Men | Nottingham Rock City | Nottingham, United Kingdom | |
| 2026-02-23 03:00 UTC | Of Monsters and Men | Rock City | Nottingham, United Kingdom | |
| 2026-02-25 03:00 UTC | Of Monsters and Men | O2 Academy Bournemouth | Bournemouth, United Kingdom | |
| 2026-02-25 03:00 UTC | Of Monsters and Men | Old Fire Station | Bournemouth, United Kingdom | |
| 2026-02-26 03:00 UTC | Of Monsters and Men | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-02-27 03:00 UTC | Of Monsters and Men | O2 Academy Leeds | Leeds, United Kingdom | |
| 2026-02-27 03:00 UTC | Of Monsters and Men, The Fratellis | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-01 04:00 UTC | Of Monsters and Men | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-03-03 04:00 UTC | Of Monsters and Men | L'Olympia | Paris, France | |
| 2026-03-07 04:00 UTC | Of Monsters and Men | Backstage | Munich, Germany | |
| 2026-03-07 04:00 UTC | Of Monsters and Men | Backstage Werk | Munich, Germany | |
| 2026-03-08 04:00 UTC | Of Monsters and Men | Carlswerk Victoria | Cologne, Germany | |
| 2026-03-10 03:00 UTC | Of Monsters and Men | Docks | Hamburg, Germany | |
| 2026-03-11 03:00 UTC | Of Monsters and Men | Huxleys Neue Welt | Berlin, Germany | |
| 2026-03-13 02:00 UTC | Of Monsters and Men | Sentrum Scene | Oslo, Norway | |
| 2026-03-14 03:00 UTC | Of Monsters and Men | Fållan | Stockholm, Sweden |
