Of Monsters and Men Brand Affinity ranks highest Icelandair at 20.73% . Very Strong. Score DMDB 76.81% | Fanbase 73.39%

Of Monsters and Men — pop artist from IS.

Of Monsters and Men gained international recognition with their 2011 debut album, My Head Is An Animal, which achieved platinum status and spawned the hit…

Of Monsters and Men

Superstar

Country: IS | Gender: mixed | Artist ID: 11e81bbd-74c2-e99e-a991-a0369fe50396

Find Artist

Genres

popindie popmetropopolispoprockmodern rockpop rockalternativemodern alternative rockalternativeindie rockbluesstomp and hollerfolk & traditionalfolk-pop

Influential: 76.81% Fanbase: 73.39% Trending: 78.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Icelandair • 20.73% • Very Strong

As of 2025-09-09

1,889,797

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.81% | Fanbase 73.39% | Trending 78.53% | CAREER STAGE: SUPERSTAR

Biography

Of Monsters and Men gained international recognition with their 2011 debut album, My Head Is An Animal, which achieved platinum status and spawned the hit single "Little Talks." The band's success extended to various platforms, with the song becoming the first by an Icelandic band to surpass 1 billion streams on Spotify and earning a quintuple-platinum certification from the RIAA. They have performed at major festivals like Coachella and Lollapalooza, as well as supported Florence + the Machine on a notable arena tour. Following their rapid ascent, their 2015 release, Beneath The Skin, debuted in the Top 3 of the Billboard Top 200, and the band made a cameo appearance on HBO's Game of Thrones.

Of Monsters and Men returned with their latest album, FEVER DREAM, showcasing tracks like "Alligator," "Wild Roses," and "Wars." The band's diverse discography has also seen them featured on soundtracks for popular franchises such as The Hunger Games and The Walking Dead, among others. Their music has resonated globally, leading to performances on platforms like Saturday Night Live and a continued presence in the music scene.

Report Date: 2025-09-09

Of Monsters and Men speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,957 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Icelandair, Lollapalooza, Summit Entertainment, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Of Monsters and Men score 0.42% — Low bucket.

Brand: IcelandairBrand: LollapaloozaBrand: Summit Entertainment

Followers:1,889,797

Engagements:7,950

Rate:0.4%

Posts:1,298

Avg Likes:7,916

Avg Comments:209

Avg Views:9,446

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,889,797 · Engagements 7,950 · Rate 0.4% Posts 1,298 · Views 9,446 · Avg Likes 7,916 · Avg Comments 209 · Avg Views 9,446	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (18%) BRAZIL (15%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (18%), BRAZIL (15%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 7,250 avg likes/post · Tiktok: 1,489 avg views/post · Youtube: 7,957 avg views/post	Best reach: Youtube 7,957 avg views; best engagement: Instagram 7,250 avg likes

Top Brand Affinities

Icelandair

Score: 20.73

Lollapalooza

Score: 11.53

Summit Entertainment

Score: 4.30

Movistar

Score: 4.13

Cartoon Network

Score: 3.70

Budweiser

Score: 3.65

Polaroid

Score: 3.54

The Witcher

Score: 3.30

HBO

Score: 3.29

BBC

Score: 3.28

League of Legends

Score: 3.13

Guinness

Score: 3.06

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Icelandair		20.73
Lollapalooza		11.53
Summit Entertainment		4.30
Movistar		4.13
Cartoon Network		3.70
Budweiser		3.65
Polaroid		3.54
The Witcher		3.30
HBO		3.29
BBC		3.28
League of Legends		3.13
Guinness		3.06
Showtime		2.97
Dr. Martens		2.94
Prismacolor		2.81
Columbia Pictures		2.79
Star Wars		2.78
Spotify Music		2.67
Kodak		2.65
Coachella		2.54
Geocaching		2.43
AMC		2.40
Pixar		2.28
Nickelodeon		2.28
Sunnies Studios		2.25
Lush		2.24
Fujifilm		2.09
Tinder		2.08
Paramount Pictures		2.08
Pokemon Go		2.08
Airbnb		2.06
Pepsi		2.03
A Game of Tones		1.99
Bellagio		1.97
Target		1.95
Warner Bros		1.93
Lego		1.82
Costco		1.79
The Olympic Games		1.70
Adobe		1.69
GoPro		1.67
Transformers		1.67
Netflix		1.66
Vans		1.63
Universal		1.63
National Geographic		1.63
SoundCloud		1.62
Nikon		1.59
DC Entertainment		1.56
Converse		1.54