Of Mice & Men Brand Affinity ranks highest Impericon at 101.11% . Very Strong. Score DMDB 64.64% | Fanbase 62.28%

Of Mice & Men — metal artist from US.

Of Mice & Men, formed nearly a decade ago, have achieved notable success in the rock genre, reaching No. 1 on Billboard's Rock and Independent Charts and No. 4…

Of Mice & Men

Recognizable

Country: US | Artist ID: 11e81bc6-964b-ebf2-9200-a0369fe50396

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Genres

metalmetalcoremelodic metalcoremetalalternative metalmetalcore/deathcorepunkpost-screamoscreamo

Influential: 64.64% Fanbase: 62.28% Trending: 65.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 101.11% • Very Strong

As of 2025-09-09

827,673

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.64% | Fanbase 62.28% | Trending 65.81% | CAREER STAGE: MAINSTREAM

Biography

Of Mice & Men, formed nearly a decade ago, have achieved notable success in the rock genre, reaching No. 1 on Billboard's Rock and Independent Charts and No. 4 on the Top 200 chart. The band has amassed close to 5 million social media followers and has garnered a dedicated fan base known for their fervent support. They have performed alongside prominent artists like Metallica, Linkin Park, Slipknot, and Queens of the Stone Age, consistently impressing audiences and expanding their fanbase.

Report Date: 2025-09-09

Of Mice & Men resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a male-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,154 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Hot Topic, Arctic Fox hair Color makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Of Mice & Men score 0.27% — Low bucket.

Brand: ImpericonBrand: Hot TopicBrand: Arctic Fox hair Color

Followers:827,673

Engagements:2,257

Rate:0.3%

Posts:2,610

Avg Likes:2,226

Avg Comments:86

Avg Views:4,616

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 827,673 · Engagements 2,257 · Rate 0.3% Posts 2,610 · Views 4,616 · Avg Likes 2,226 · Avg Comments 86 · Avg Views 4,616	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 25% 13-17: 6% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (46%) UNITED KINGDOM (7%) BRAZIL (4%) CANADA (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (46%), UNITED KINGDOM (7%), BRAZIL (4%)
Platform Engagement	Instagram: 1,903 avg likes/post · Tiktok: 3,154 avg views/post · Youtube: 1,462 avg views/post	Best reach: Tiktok 3,154 avg views; best engagement: Instagram 1,903 avg likes

Top Brand Affinities

Impericon

Score: 101.11

Hot Topic

Score: 23.75

Arctic Fox hair Color

Score: 15.85

Vapelyfe

Score: 6.86

God of War

Score: 5.52

AMC

Score: 5.23

Taco Bell

Score: 5.15

Monster Beverage

Score: 4.78

The Witcher

Score: 4.65

Bud Light

Score: 4.33

Resident Evil

Score: 4.30

Vans

Score: 4.22

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Top Brand Affinities

Brand	Category	Score
Impericon		101.11
Hot Topic		23.75
Arctic Fox hair Color		15.85
Vapelyfe		6.86
God of War		5.52
AMC		5.23
Taco Bell		5.15
Monster Beverage		4.78
The Witcher		4.65
Bud Light		4.33
Resident Evil		4.30
Vans		4.22
Fallout		4.16
Final Fantasy		4.04
Cartoon Network		4.04
Mortal Kombat		3.58
Lollapalooza		3.53
Bethesda Softworks		3.43
Pokemon Go		3.27
Walmart		3.16
NHL		3.00
Call of Duty		3.00
Spotify Music		2.89
Xbox		2.87
Comedy Central		2.83
Ubisoft		2.81
Too Faced Cosmetics		2.80
Nintendo		2.77
Urban Decay Cosmetics		2.76
Dr. Martens		2.69
Jack Daniels		2.68
Columbia Pictures		2.67
Pokemon		2.64
Star Wars		2.63
Busch		2.60
Lush		2.56
PlayStation		2.56
Prismacolor		2.55
Paramount Pictures		2.54
NBC		2.44
Nickelodeon		2.43
Budweiser		2.35
Tarte Cosmetics		2.28
Activision Blizzard		2.27
Carhartt		2.26
DC Entertainment		2.24
WWE		2.19
Anastasia Beverly Hills		2.18
NYX Cosmetics		2.09
Showtime		2.08