Of Mice & Men
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
827,673
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:30:22 UTC
Genres
Biography
Of Mice & Men resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a male-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,154 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Hot Topic, Arctic Fox hair Color makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 827,673 · Engagements 2,257 · Rate 0.3% Posts 2,610 · Views 4,616 · Avg Likes 2,226 · Avg Comments 86 · Avg Views 4,616 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 25% 13-17: 6% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (25%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (46%) UNITED KINGDOM (7%) BRAZIL (4%) CANADA (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (7%), BRAZIL (4%) |
| Platform Engagement | Instagram: 1,903 avg likes/post · Tiktok: 3,154 avg views/post · Youtube: 1,462 avg views/post | Best reach: Tiktok 3,154 avg views; best engagement: Instagram 1,903 avg likes |
Top Brand Affinities
Impericon
Hot Topic
Arctic Fox hair Color
Vapelyfe
God of War
AMC
Taco Bell
Monster Beverage
The Witcher
Bud Light
Resident Evil
Vans
| Brand | Category | Score |
|---|---|---|
| Impericon | 101.11 | |
| Hot Topic | 23.75 | |
| Arctic Fox hair Color | 15.85 | |
| Vapelyfe | 6.86 | |
| God of War | 5.52 | |
| AMC | 5.23 | |
| Taco Bell | 5.15 | |
| Monster Beverage | 4.78 | |
| The Witcher | 4.65 | |
| Bud Light | 4.33 | |
| Resident Evil | 4.30 | |
| Vans | 4.22 | |
| Fallout | 4.16 | |
| Final Fantasy | 4.04 | |
| Cartoon Network | 4.04 | |
| Mortal Kombat | 3.58 | |
| Lollapalooza | 3.53 | |
| Bethesda Softworks | 3.43 | |
| Pokemon Go | 3.27 | |
| Walmart | 3.16 | |
| NHL | 3.00 | |
| Call of Duty | 3.00 | |
| Spotify Music | 2.89 | |
| Xbox | 2.87 | |
| Comedy Central | 2.83 | |
| Ubisoft | 2.81 | |
| Too Faced Cosmetics | 2.80 | |
| Nintendo | 2.77 | |
| Urban Decay Cosmetics | 2.76 | |
| Dr. Martens | 2.69 | |
| Jack Daniels | 2.68 | |
| Columbia Pictures | 2.67 | |
| Pokemon | 2.64 | |
| Star Wars | 2.63 | |
| Busch | 2.60 | |
| Lush | 2.56 | |
| PlayStation | 2.56 | |
| Prismacolor | 2.55 | |
| Paramount Pictures | 2.54 | |
| NBC | 2.44 | |
| Nickelodeon | 2.43 | |
| Budweiser | 2.35 | |
| Tarte Cosmetics | 2.28 | |
| Activision Blizzard | 2.27 | |
| Carhartt | 2.26 | |
| DC Entertainment | 2.24 | |
| WWE | 2.19 | |
| Anastasia Beverly Hills | 2.18 | |
| NYX Cosmetics | 2.09 | |
| Showtime | 2.08 |
Official Profiles
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LoginArtist: Of Mice & Men
The map shows every radio station that aired Of Mice & Men today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | Of Mice & Men, Gore | Le Bataclan | Paris, France | |
| 2025-12-09 08:00 UTC | Of Mice & Men, Ghøstkid | Poppodium 013 | Tilburg, Netherlands | |
| 2025-12-10 03:00 UTC | Of Mice & Men | Escape Room 013 Tilburg | Tilburg, Netherlands | |
| 2025-12-12 03:00 UTC | Of Mice & Men, Ghøstkid, Gore | Electric Ballroom | London, United Kingdom | |
| 2025-12-13 03:00 UTC | Of Mice & Men, Ghøstkid, Gore | Manchester Academy 2 | Manchester, United Kingdom | |
| 2025-12-14 02:00 UTC | Of Mice & Men, Ghøstkid, Gore | Electric Bristol | Bristol, United Kingdom | |
| 2025-12-14 03:00 UTC | Of Mice & Men | SWX | Bristol, United Kingdom | |
| 2025-12-15 03:00 UTC | Of Mice & Men, Ghøstkid, Gore | The Garage | London, United Kingdom |
