Odumodublvck Brand Affinity ranks highest Warner Music at 22.44% . Very Strong. Score DMDB 69.24% | Fanbase 62.93%

Odumodublvck — hip-hop & rap artist from NG.

ODUMODUBLVCK, born in Lagos and raised in Abuja, Nigeria, is known for his pioneering work in Drill music in the country. He has coined his own genre, Okporoko…

Odumodublvck

Recognizable

Country: NG | Gender: male | Artist ID: 87c9bd86-7bdb-11e9-b465-549f35161576

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Genres

hip-hop & rapgangster raphip-hop/rapgrimecontemporary hip hopafricanafrobeat fusion

Influential: 69.24% Fanbase: 62.93% Trending: 72.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.44% • Very Strong

As of 2025-09-09

2,068,330

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.24% | Fanbase 62.93% | Trending 72.40% | CAREER STAGE: MAINSTREAM

Biography

ODUMODUBLVCK, born in Lagos and raised in Abuja, Nigeria, is known for his pioneering work in Drill music in the country. He has coined his own genre, Okporoko Rhythms, blending influences from Grime, Afrobeat, and R&B. His introspective lyricism shines through in his music, reflecting his personal experiences and emotions.

Transitioning from a football career due to an injury, ODUMODUBLVCK found his calling in music. Since his debut single in 2017, he has been dedicated to shaping his own narrative and representing his African roots proudly. Leading the Anti-World Gangsters & Blvck Sheep Music collectives, he has played a significant role in Nigeria's music scene, showcasing the results of his years of hard work and dedication.

Report Date: 2025-09-09

Odumodublvck resonates with 25-34 & 18-24 audiences and sustains presence in NIGERIA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (84%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 142,600 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Airtel, Hennessy maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Odumodublvck score 1.33% — Moderate bucket.

Brand: Warner MusicBrand: AirtelBrand: Hennessy

Followers:2,068,330

Engagements:27,419

Rate:1.3%

Posts:2,962

Avg Likes:27,060

Avg Comments:544

Avg Views:149,932

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,068,330 · Engagements 27,419 · Rate 1.3% Posts 2,962 · Views 149,932 · Avg Likes 27,060 · Avg Comments 544 · Avg Views 149,932	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 45% 35-44: 5% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (45%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	NIGERIA (42%) UNITED STATES (15%) UNITED KINGDOM (8%) GHANA (7%) KENYA (4%)	Top regions: NIGERIA (42%), UNITED STATES (15%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 20,622 avg likes/post · Tiktok: 142,600 avg views/post · Youtube: 7,332 avg views/post	Best reach: Tiktok 142,600 avg views; best engagement: Instagram 20,622 avg likes

Top Brand Affinities

Warner Music

Score: 22.44

Airtel

Score: 14.48

Hennessy

Score: 13.73

SoundCloud

Score: 8.92

MTV

Score: 8.23

CNN

Score: 8.06

KIA

Score: 7.90

Monster Beverage

Score: 7.69

Beats Electronics

Score: 5.88

Jameson

Score: 5.79

Spotify Music

Score: 4.67

FashionNova

Score: 4.52

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Top Brand Affinities

Brand	Category	Score
Warner Music		22.44
Airtel		14.48
Hennessy		13.73
SoundCloud		8.92
MTV		8.23
CNN		8.06
KIA		7.90
Monster Beverage		7.69
Beats Electronics		5.88
Jameson		5.79
Spotify Music		4.67
FashionNova		4.52
Vogue		4.05
FOREX		3.87
BBC		3.85
Balenciaga		3.67
Timberland		3.37
BALMAIN		3.35
Comedy Central		3.02
Kodak		2.95
musical.ly		2.74
Versace		2.69
Fendi		2.64
Lexus		2.42
New Balance		2.36
Gucci		2.36
Sneakerhead		2.28
Dr. Martens		2.15
Adobe		2.11
Pepsi		2.10
Rolls-Royce		2.09
Louis Vuitton		2.09
Nokia		2.07
Lacoste		2.03
ASOS		1.98
Bugatti		1.96
ASICS		1.94
Nike		1.72
Fenty beauty		1.72
Christian Dior		1.72
Rolex		1.68
Paramount Pictures		1.67
shein		1.62
FIFA		1.58
Puma		1.57
NBA		1.50
Supreme		1.47
Polo Ralph Lauren		1.38
Mercedes-Benz		1.36
Coca-Cola		1.32