Odezenne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
173,868
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:50 UTC
Genres
Biography
Odezenne resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, BELGIUM, UNITED STATES. With a heavily male (56%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,093 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Accor Hotels, Ricard, Monoprix makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 173,868 · Engagements 2,370 · Rate 1.4% Posts 521 · Views 6,179 · Avg Likes 2,352 · Avg Comments 143 · Avg Views 6,179 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 32% 35-44: 8% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (32%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
FRANCE (73%) BELGIUM (6%) UNITED STATES (3%) SWITZERLAND (2%) CANADA (2%) |
Top regions: FRANCE (73%), BELGIUM (6%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 2,160 avg likes/post · Tiktok: 1,086 avg views/post · Youtube: 5,093 avg views/post | Best reach: Youtube 5,093 avg views; best engagement: Instagram 2,160 avg likes |
Top Brand Affinities
Accor Hotels
Ricard
Monoprix
Galeries Lafayette
MOOG
Longchamp
Garnier
Perrier
Ableton
Evian
Kodak
Air France
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 43.58 | |
| Ricard | 39.05 | |
| Monoprix | 27.04 | |
| Galeries Lafayette | 15.78 | |
| MOOG | 13.90 | |
| Longchamp | 11.93 | |
| Garnier | 11.77 | |
| Perrier | 11.31 | |
| Ableton | 10.40 | |
| Evian | 9.85 | |
| Kodak | 9.31 | |
| Air France | 9.17 | |
| JACQUEMUS | 8.71 | |
| PLAYMOBIL | 7.80 | |
| Bim | 7.63 | |
| Tate Modern | 6.93 | |
| Montblanc | 6.69 | |
| Décathlon | 5.33 | |
| Dr. Martens | 5.30 | |
| Olympus | 4.83 | |
| Polaroid | 4.31 | |
| Leica | 4.18 | |
| Carrefour | 3.95 | |
| Cartier | 3.87 | |
| Fujifilm | 3.79 | |
| Lollapalooza | 3.75 | |
| Tinder | 3.71 | |
| Carhartt | 3.55 | |
| Hublot | 3.55 | |
| Pantone Inc | 3.27 | |
| SoundCloud | 3.27 | |
| Faber-Castell | 3.25 | |
| Peugeot | 3.10 | |
| Renault | 3.03 | |
| ASOS | 2.96 | |
| Citroen | 2.80 | |
| Lacoste | 2.79 | |
| Panasonic | 2.76 | |
| Yves Saint Laurent | 2.52 | |
| Burger King | 2.50 | |
| Levi's | 2.32 | |
| Vans | 2.13 | |
| KENZO | 2.09 | |
| Hermès | 1.95 | |
| Tarte Cosmetics | 1.89 | |
| Bershka | 1.88 | |
| Heineken | 1.81 | |
| Guinness | 1.74 | |
| Reebok | 1.67 | |
| Vogue | 1.65 |
Official Profiles
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LoginArtist: Odezenne
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Odezenne | Den Atelier | Luxembourg, Luxembourg | |
| 2025-12-08 04:00 UTC | Odezenne | den Atelier | Bouy-Luxembourg, France | |
| 2025-12-10 03:00 UTC | The Band Camino, Odezenne, Quarters of Change | The Garage | London, United Kingdom | |
| 2025-12-12 03:30 UTC | Odezenne | GRETCHEN | Berlin, Germany | |
| 2026-02-13 03:00 UTC | Odezenne | (Le) Poisson Rouge | New York, United States | |
| 2026-02-14 04:00 UTC | Odezenne | Théâtre Beanfield | Montréal, Canada | |
| 2026-02-19 04:00 UTC | Odezenne | The Independent | San Francisco, United States | |
| 2026-02-20 03:00 UTC | Odezenne | The Echo | Los Angeles, United States |
