Oddisee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
126,991
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:46 UTC
Genres
Biography
Throughout his career, Oddisee has consistently delivered socially conscious and soulful music, with albums like The Good Fight and Iceberg highlighting his lyrical prowess. In addition to his solo work, he is part of the trio Diamond District and has collaborated with various artists. His discography reflects a blend of personal storytelling and political commentary, making him a respected figure in the underground hip-hop scene.
Oddisee engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (20,509 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Akai, Mixcloud, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 126,991 · Engagements 4,074 · Rate 3.2% Posts 1,796 · Views 22,565 · Avg Likes 3,958 · Avg Comments 194 · Avg Views 22,565 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 36% 35-44: 12% 13-17: 2% |
Largest: 25-34 (48%); next: 18-24 (36%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (6%) UNITED KINGDOM (6%) CANADA (5%) GERMANY (4%) |
Top regions: UNITED STATES (40%), BRAZIL (6%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 2,487 avg likes/post · Tiktok: 2,056 avg views/post · Youtube: 20,509 avg views/post | Best reach: Youtube 20,509 avg views; best engagement: Instagram 2,487 avg likes |
Top Brand Affinities
Akai
Mixcloud
MOOG
Ableton
Pro Tools
Beats Electronics
Amazon Music
SoundCloud
Marc O'Polo
New Era
Pioneer
Sneaker News
| Brand | Category | Score |
|---|---|---|
| Akai | 56.73 | |
| Mixcloud | 46.21 | |
| MOOG | 23.15 | |
| Ableton | 22.72 | |
| Pro Tools | 16.22 | |
| Beats Electronics | 14.10 | |
| Amazon Music | 14.06 | |
| SoundCloud | 11.01 | |
| Marc O'Polo | 10.67 | |
| New Era | 10.29 | |
| Pioneer | 8.34 | |
| Sneaker News | 7.56 | |
| Carhartt | 7.10 | |
| Kodak | 7.07 | |
| Spotify Music | 7.06 | |
| Clarks | 6.64 | |
| Kickstarter | 6.37 | |
| Bethesda Softworks | 6.24 | |
| Sneakerhead | 5.95 | |
| Stüssy | 5.32 | |
| Verizon | 5.02 | |
| Champion | 4.96 | |
| Leica | 4.54 | |
| Kickstagram | 4.49 | |
| iHeartRadio Music Awards | 4.40 | |
| Nixon | 4.35 | |
| Nice Kicks | 4.21 | |
| Hennessy | 4.11 | |
| CNN | 3.92 | |
| NBA | 3.87 | |
| Comedy Central | 3.83 | |
| New Balance | 3.80 | |
| ESPN | 3.71 | |
| Fujifilm | 3.65 | |
| Los Angeles Lakers | 3.56 | |
| Oculus | 3.55 | |
| MTV | 3.45 | |
| Timberland | 3.33 | |
| Paramount Pictures | 3.25 | |
| Heinz | 3.24 | |
| ASICS | 3.24 | |
| The North Face | 3.19 | |
| NBC | 3.16 | |
| Puma | 3.14 | |
| Polo Ralph Lauren | 2.93 | |
| Supreme | 2.88 | |
| Columbia Pictures | 2.79 | |
| Airbnb | 2.78 | |
| Showtime | 2.77 | |
| Coachella | 2.70 |
Official Profiles
Login to view Contact
LoginArtist: Oddisee
The map shows every radio station that aired Oddisee today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















