Oddisee

Oddisee

Country: US | Gender: male

Influence: 59.44% Fanbase: 41.93% Trending: 68.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 56.73% • Very Strong

As of 2025-09-09

126,991

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:46 UTC

Genres

popsudanese pophip-hop & raphip hophip-hop/rapdmv rapalternative hip hopcontemporary hip hop

Biography

Oddisee, a versatile hip-hop artist and producer from Washington, D.C., blends retro-soul, go-go, and gospel influences in his music. Born Amir Mohamed to a Sudanese father and African-American mother, he shifted his focus from visual arts to hip-hop production after discovering a passion for it. He gained recognition as a member of the Low Budget crew and released numerous solo albums, instrumental projects, and collaborations, showcasing his thoughtful lyrics and diverse musical style.

Throughout his career, Oddisee has consistently delivered socially conscious and soulful music, with albums like The Good Fight and Iceberg highlighting his lyrical prowess. In addition to his solo work, he is part of the trio Diamond District and has collaborated with various artists. His discography reflects a blend of personal storytelling and political commentary, making him a respected figure in the underground hip-hop scene.

Oddisee Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Oddisee engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (20,509 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Akai, Mixcloud, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Oddisee score 3.21%Very Strong bucket.
Brand: AkaiBrand: MixcloudBrand: MOOG
Followers:126,991
Engagements:4,074
Rate:3.2%
Posts:1,796
Views:22,565
Avg Likes:3,958
Avg Comments:194
Avg Views:22,565

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,991 · Engagements 4,074 · Rate 3.2%
Posts 1,796 · Views 22,565 · Avg Likes 3,958 · Avg Comments 194 · Avg Views 22,565
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 48%
18-24: 36%
35-44: 12%
13-17: 2%
Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (40%)
BRAZIL (6%)
UNITED KINGDOM (6%)
CANADA (5%)
GERMANY (4%)
Top regions: UNITED STATES (40%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 2,487 avg likes/post · Tiktok: 2,056 avg views/post · Youtube: 20,509 avg views/post Best reach: Youtube 20,509 avg views; best engagement: Instagram 2,487 avg likes

Top Brand Affinities

Akai
Score: 56.73
Mixcloud
Score: 46.21
MOOG
Score: 23.15
Ableton
Score: 22.72
Pro Tools
Score: 16.22
Beats Electronics
Score: 14.10
Amazon Music
Score: 14.06
SoundCloud
Score: 11.01
Marc O'Polo
Score: 10.67
New Era
Score: 10.29
Pioneer
Score: 8.34
Sneaker News
Score: 7.56
Brand Category Score
Akai 56.73
Mixcloud 46.21
MOOG 23.15
Ableton 22.72
Pro Tools 16.22
Beats Electronics 14.10
Amazon Music 14.06
SoundCloud 11.01
Marc O'Polo 10.67
New Era 10.29
Pioneer 8.34
Sneaker News 7.56
Carhartt 7.10
Kodak 7.07
Spotify Music 7.06
Clarks 6.64
Kickstarter 6.37
Bethesda Softworks 6.24
Sneakerhead 5.95
Stüssy 5.32
Verizon 5.02
Champion 4.96
Leica 4.54
Kickstagram 4.49
iHeartRadio Music Awards 4.40
Nixon 4.35
Nice Kicks 4.21
Hennessy 4.11
CNN 3.92
NBA 3.87
Comedy Central 3.83
New Balance 3.80
ESPN 3.71
Fujifilm 3.65
Los Angeles Lakers 3.56
Oculus 3.55
MTV 3.45
Timberland 3.33
Paramount Pictures 3.25
Heinz 3.24
ASICS 3.24
The North Face 3.19
NBC 3.16
Puma 3.14
Polo Ralph Lauren 2.93
Supreme 2.88
Columbia Pictures 2.79
Airbnb 2.78
Showtime 2.77
Coachella 2.70

Official Profiles

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Artist: Oddisee

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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