Odd Sweetheart
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,060
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:33 UTC
Genres
Biography
Odd Sweetheart cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 348 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, American Airlines, Akg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,060 · Engagements 348 · Rate 11.4% Posts 66 · Views 0 · Avg Likes 348 · Avg Comments 11 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 13-17: 9% 35-44: 7% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (80%) UNITED KINGDOM (3%) CANADA (2%) AUSTRALIA (2%) MEXICO (1%) |
Top regions: UNITED STATES (80%), UNITED KINGDOM (3%), CANADA (2%) |
| Platform Engagement | Instagram: 348 avg likes/post | best engagement: Instagram 348 avg likes |
Top Brand Affinities
Ampeg
American Airlines
Akg
Ableton
SoundCloud
Pro Tools
Akai
Publix
Denny's
Spotify Music
Amazon Music
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Ampeg | 33.77 | |
| American Airlines | 17.54 | |
| Akg | 14.85 | |
| Ableton | 13.33 | |
| SoundCloud | 12.07 | |
| Pro Tools | 11.16 | |
| Akai | 10.93 | |
| Publix | 10.71 | |
| Denny's | 10.62 | |
| Spotify Music | 9.67 | |
| Amazon Music | 9.44 | |
| Taco Bell | 9.05 | |
| Hot Topic | 7.99 | |
| Square Enix | 7.97 | |
| Atmos | 6.98 | |
| Walgreens | 6.46 | |
| Dr. Martens | 6.08 | |
| Kroger | 5.94 | |
| Kickstarter | 5.60 | |
| Pizza Hut | 5.26 | |
| Kodak | 4.69 | |
| Fallout | 4.34 | |
| Coachella | 4.25 | |
| Margaritaville | 4.23 | |
| Coach | 4.20 | |
| Nintendo | 4.11 | |
| Prismacolor | 3.91 | |
| Polaroid | 3.57 | |
| MTV | 3.35 | |
| Cartoon Network | 3.29 | |
| Beats Electronics | 3.28 | |
| Chrysler | 3.15 | |
| Fujifilm | 3.13 | |
| Pokemon Go | 3.06 | |
| AMC | 2.96 | |
| Walmart | 2.76 | |
| Pixar | 2.76 | |
| Lollapalooza | 2.63 | |
| Busch | 2.61 | |
| Sony | 2.42 | |
| Tinder | 2.29 | |
| Vans | 2.16 | |
| Nickelodeon | 2.11 | |
| KFC | 2.09 | |
| Sprite | 2.03 | |
| Converse | 1.96 | |
| Activision Blizzard | 1.79 | |
| Call of Duty | 1.76 | |
| Budweiser | 1.72 | |
| WWE | 1.72 |
Official Profiles
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LoginArtist: Odd Sweetheart
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
