Ocean Colour Scene
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
79,591
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:17 UTC
Genres
Biography
Formed in 1990, Ocean Colour Scene overcame early struggles with record labels to eventually gain recognition through tours and singles like "The Riverboat Song." They weathered lineup changes and industry challenges to release multiple albums and maintain a loyal fan base over the years. Celebrating their 30th anniversary in 2020, the band remains active, releasing new music and compiling retrospectives of their extensive discography.
Ocean Colour Scene connects with 25-34 & 35-44 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, IRELAND. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,599,378 avg views per post; Youtube adds dependable engagement depth. Overlap with Ben Sherman, Fred Perry, Carling highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ocean Colour Scene moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 79,591 · Engagements 14,222 · Rate 17.9% Posts 2,718 · Views 2,599,378 · Avg Likes 13,582 · Avg Comments 830 · Avg Views 2,599,378 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 25% 18-24: 24% 45-64: 13% |
Largest: 25-34 (35%); next: 35-44 (25%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (44%) UNITED STATES (7%) IRELAND (6%) SPAIN (5%) JAPAN (5%) |
Top regions: UNITED KINGDOM (44%), UNITED STATES (7%), IRELAND (6%) |
| Platform Engagement | Instagram: 1,107 avg likes/post · Youtube: 2,599,378 avg views/post | Best reach: Youtube 2,599,378 avg views; best engagement: Youtube 12,475 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Carling
Sky Sports
Stone Island
Peroni
Morrisons
ITV
Barbour
LG Group
Mixcloud
ASDA
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 161.91 | |
| Fred Perry | 102.23 | |
| Carling | 31.04 | |
| Sky Sports | 21.06 | |
| Stone Island | 20.44 | |
| Peroni | 17.96 | |
| Morrisons | 17.36 | |
| ITV | 16.53 | |
| Barbour | 16.43 | |
| LG Group | 14.79 | |
| Mixcloud | 14.61 | |
| ASDA | 13.89 | |
| Umbro | 13.70 | |
| All Saints | 13.08 | |
| Clarks | 12.75 | |
| Paul Smith | 12.40 | |
| Diadora | 11.48 | |
| Guinness | 11.32 | |
| Amazon Music | 10.28 | |
| Carlsberg | 10.03 | |
| Tesco | 9.97 | |
| Sainsbury's | 9.95 | |
| Marks & Spencer | 9.24 | |
| Vauxhall | 8.72 | |
| Sennheiser | 8.64 | |
| Easyjet | 8.62 | |
| Costa Coffee | 8.56 | |
| Dr. Martens | 8.27 | |
| Next | 7.21 | |
| Rapha | 7.08 | |
| Stella Artois | 6.97 | |
| BBC | 6.96 | |
| Cannondale | 6.95 | |
| Tate Modern | 6.92 | |
| Cadbury | 6.67 | |
| Selfridges | 6.59 | |
| DeLorean Motor Company | 6.22 | |
| ALDI | 5.92 | |
| Columbia Pictures | 5.40 | |
| Baileys | 5.19 | |
| Spotify Music | 4.44 | |
| Lego | 4.38 | |
| Haribo | 4.05 | |
| Aston Martin | 3.78 | |
| Lush | 3.61 | |
| Leica | 3.57 | |
| MINI | 3.52 | |
| Land Rover | 3.51 | |
| Jack Daniels | 3.48 | |
| UEFA | 3.45 |
Official Profiles
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LoginArtist: Ocean Colour Scene
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-09 03:00 UTC | Ocean Colour Scene | O2 Academy Oxford | Oxford, United Kingdom | |
| 2026-01-10 03:00 UTC | Ocean Colour Scene, Arctic Monkeys Tribute Band | O2 Academy Glasgow | Glasgow, United Kingdom |
