Obongjayar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
189,574
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:53 UTC
Genres
Biography
Obongjayar performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, FRANCE. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,599 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Panavision, Mixcloud, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Obongjayar is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 189,574 · Engagements 2,833 · Rate 1.5% Posts 341 · Views 5,994 · Avg Likes 2,808 · Avg Comments 60 · Avg Views 5,994 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 41% 35-44: 9% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (41%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (14%) FRANCE (7%) NIGERIA (7%) GERMANY (4%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (14%), FRANCE (7%) |
| Platform Engagement | Instagram: 2,546 avg likes/post · Tiktok: 2,395 avg views/post · Youtube: 3,599 avg views/post | Best reach: Youtube 3,599 avg views; best engagement: Instagram 2,546 avg likes |
Top Brand Affinities
Panavision
Mixcloud
MOOG
Fred Perry
Ableton
Acne Studios
Jean Paul Gaultier
Selfridges
ITV
Akai
All Saints
Arri
| Brand | Category | Score |
|---|---|---|
| Panavision | 122.90 | |
| Mixcloud | 67.37 | |
| MOOG | 24.07 | |
| Fred Perry | 21.23 | |
| Ableton | 20.37 | |
| Acne Studios | 17.66 | |
| Jean Paul Gaultier | 16.33 | |
| Selfridges | 15.74 | |
| ITV | 15.42 | |
| Akai | 14.41 | |
| All Saints | 13.56 | |
| Arri | 13.46 | |
| Tate Modern | 13.00 | |
| SoundCloud | 12.29 | |
| Maison Margiela | 11.88 | |
| Vauxhall | 11.38 | |
| Vivienne Westwood | 11.12 | |
| Amazon Music | 10.95 | |
| Stella McCartney | 10.23 | |
| JACQUEMUS | 10.13 | |
| Kodak | 9.84 | |
| Marni | 9.63 | |
| Stone Island | 9.52 | |
| Depop | 9.49 | |
| Stüssy | 9.49 | |
| Dr. Martens | 8.81 | |
| Loewe | 8.45 | |
| Carhartt | 8.26 | |
| Moncler | 8.15 | |
| Pioneer | 7.85 | |
| Spotify Music | 7.78 | |
| Atmos | 7.36 | |
| Miu Miu | 7.25 | |
| River Island | 7.13 | |
| Clarks | 7.03 | |
| Marks & Spencer | 6.77 | |
| Alexander McQueen | 6.62 | |
| ASOS | 6.39 | |
| Beats Electronics | 6.17 | |
| Kickstarter | 5.54 | |
| Hennessy | 5.17 | |
| BBC | 5.06 | |
| Coachella | 4.56 | |
| Vogue | 4.50 | |
| Coach | 4.38 | |
| Olympus | 3.81 | |
| Jimmy Choo | 3.76 | |
| Burberry | 3.70 | |
| Tesco | 3.66 | |
| Polaroid | 3.60 |
Official Profiles
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LoginArtist: Obongjayar
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
