Obie Bermúdez

Obie Bermúdez — pop artist from PR.

Obie Bermúdez, a singer/songwriter from Aibonito, Puerto Rico, relocated to Vineland, NJ at age 12. Following his debut album Locales in 1998, he took a hiatus…

Influence: 51.42% Fanbase: 30.81% Trending: 61.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 59.64% • Very Strong

As of 2025-09-08

374,349

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:12 UTC

Genres

poplatin poppuerto rican poppoplatinlatinsalsa

Biography

Obie Bermúdez, a singer/songwriter from Aibonito, Puerto Rico, relocated to Vineland, NJ at age 12. Following his debut album Locales in 1998, he took a hiatus from music to work in a South Bronx laundromat, drawing inspiration for his second album Confesiones, released in 2004. The album's alternative sound, including the hit single "Antes," propelled him to newfound success. Subsequent releases Todo el Año and Lo Que Trajo el Barco further solidified his place in the Latin music scene.

After marrying popstar Jennifer Peña in 2007 and becoming a father, Bermúdez briefly stepped away from music to focus on his family. He later appeared in the Broadway musical The Capeman in 2009 after releasing albums like Solo Exitos and participating in the theatrical production El Canto del Coquí.

Top Brand Affinities

Report Date: 2025-09-08

Obie Bermúdez commands interest from 25-34 & 18-24 audiences in UNITED STATES, PERU, MEXICO. With a female-leaning (54%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (449,043 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Univision, La Perla, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Obie Bermúdez score 1.28% — Moderate bucket.

Brand: UnivisionBrand: La PerlaBrand: Amazon Music

Followers:374,349

Engagements:4,800

Rate:1.3%

Posts:36

Avg Likes:4,554

Avg Comments:230

Avg Views:474,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 374,349 · Engagements 4,800 · Rate 1.3% Posts 36 · Views 474,793 · Avg Likes 4,554 · Avg Comments 230 · Avg Views 474,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 12% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (17%) PERU (15%) MEXICO (10%) ECUADOR (9%) DOMINICAN REPUBLIC (9%)	Top regions: UNITED STATES (17%), PERU (15%), MEXICO (10%)
Platform Engagement	Instagram: 816 avg likes/post · Tiktok: 25,750 avg views/post · Youtube: 449,043 avg views/post	Best reach: Youtube 449,043 avg views; best engagement: Youtube 2,893 avg likes

Top Brand Affinities

Univision

Score: 59.64

La Perla

Score: 31.20

Amazon Music

Score: 18.65

T-Mobile

Score: 15.86

American Airlines

Score: 14.40

Jetblue Airways

Score: 13.83

BOXYCHARM

Score: 13.65

Cafecito

Score: 13.13

Suavecito

Score: 8.63

Pro Tools

Score: 8.53

Marshalls

Score: 8.33

Atmos

Score: 6.80

Brand	Category	Score
Univision		59.64
La Perla		31.20
Amazon Music		18.65
T-Mobile		15.86
American Airlines		14.40
Jetblue Airways		13.83
BOXYCHARM		13.65
Cafecito		13.13
Suavecito		8.63
Pro Tools		8.53
Marshalls		8.33
Atmos		6.80
Movistar		6.59
Milani Cosmetics		6.43
Walgreens		6.38
Amway		5.99
Macy's		5.63
iHeartRadio Music Awards		4.94
VidaSana		3.92
Herbalife		3.66
Bacardi		3.11
shein		2.91
Revlon		2.73
NYX Cosmetics		2.66
Target		2.65
Spotify Music		2.62
SheInside		2.59
Too Faced Cosmetics		2.56
Busch		2.54
Forever 21		2.54
NBC		2.50
Kylie Cosmetics		2.47
Anastasia Beverly Hills		2.47
Pandora		2.46
Urban Decay Cosmetics		2.22
Fenty beauty		2.17
Maybelline		2.11
Tarte Cosmetics		2.02
musical.ly		2.01
Walmart		2.00
L'Oréal Paris		1.96
Paypal		1.90
Versace		1.90
Paramount Pictures		1.89
Sony		1.81
Victoria's Secret		1.78
Pizza Lover		1.70
Sephora		1.70
Michael Kors		1.63
Guess		1.63