oatmello
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,366
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:57 UTC
Genres
Biography
oatmello keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, GERMANY. The composition is heavily male (82%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 69 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Akai, Ableton, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,366 · Engagements 69 · Rate 2.0% Posts 178 · Views 0 · Avg Likes 69 · Avg Comments 5 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 25% 35-44: 17% 45-64: 5% |
Largest: 25-34 (50%); next: 18-24 (25%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (51%) UNITED KINGDOM (5%) GERMANY (5%) CANADA (4%) ITALY (3%) |
Top regions: UNITED STATES (51%), UNITED KINGDOM (5%), GERMANY (5%) |
| Platform Engagement | Instagram: 69 avg likes/post · Tiktok: 0 avg views/post | best engagement: Instagram 69 avg likes |
Top Brand Affinities
Akai
Ableton
MOOG
Amazon Music
Beats Electronics
Launchpad
SoundCloud
Mixcloud
Atmos
Spotify Music
Pro Tools
Akg
| Brand | Category | Score |
|---|---|---|
| Akai | 174.80 | |
| Ableton | 141.11 | |
| MOOG | 77.28 | |
| Amazon Music | 62.66 | |
| Beats Electronics | 56.92 | |
| Launchpad | 41.38 | |
| SoundCloud | 34.28 | |
| Mixcloud | 30.36 | |
| Atmos | 28.54 | |
| Spotify Music | 22.95 | |
| Pro Tools | 20.58 | |
| Akg | 17.86 | |
| Blackmagic Design | 9.76 | |
| Sennheiser | 8.48 | |
| New Era | 7.92 | |
| Tekken | 7.36 | |
| Kodak | 7.00 | |
| Pioneer | 6.53 | |
| Bandai Namco | 5.66 | |
| Pacific Northwest Wonderland | 5.54 | |
| Gundam | 5.34 | |
| Sega | 5.00 | |
| iHeartRadio Music Awards | 4.88 | |
| Final Fantasy | 4.35 | |
| Kickstarter | 4.04 | |
| Resident Evil | 4.03 | |
| Nintendo | 3.69 | |
| Leica | 3.65 | |
| Cartoon Network | 3.56 | |
| Fujifilm | 3.55 | |
| A Game of Tones | 3.55 | |
| Ubisoft | 3.48 | |
| Olympus | 3.30 | |
| Panasonic | 3.26 | |
| Nickelodeon | 3.20 | |
| Comedy Central | 3.08 | |
| Hennessy | 2.98 | |
| Columbia Pictures | 2.74 | |
| Snoopy And The Peanuts Gang | 2.55 | |
| Adobe | 2.50 | |
| Sprite | 2.46 | |
| Matrix | 2.37 | |
| Timberland | 2.36 | |
| Apple | 2.31 | |
| MTV | 2.26 | |
| Carhartt | 2.21 | |
| Coachella | 2.18 | |
| Polaroid | 2.14 | |
| Chrysler | 2.12 | |
| Sony | 2.07 |
Official Profiles
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LoginArtist: oatmello
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
