Oasis Brand Affinity ranks highest Fred Perry at 20.57% . Very Strong. Score DMDB 81.19% | Fanbase 77.46%

Oasis — rock artist from GB.

Oasis emerged in 1994 as a prominent British band alongside Blur and Suede, blending influences from iconic rock acts like the Stones, the Who, and the…

Oasis

Superstar

Country: GB | Artist ID: 11e81bbe-ee15-f57e-8742-a0369fe50396

Find Artist

Genres

rockpermanent waverockbeatlesquepop rockeuropeanbritpopmadchester

Influential: 81.19% Fanbase: 77.46% Trending: 83.06%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 20.57% • Very Strong

As of 2025-09-09

7,009,478

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.19% | Fanbase 77.46% | Trending 83.06% | CAREER STAGE: SUPERSTAR

Biography

Oasis emerged in 1994 as a prominent British band alongside Blur and Suede, blending influences from iconic rock acts like the Stones, the Who, and the Beatles. Led by guitarist/songwriter Noel Gallagher, the Manchester quintet quickly gained fame with their debut album, Definitely Maybe, which became the fastest-selling debut in UK history.

Formed by schoolmates Liam Gallagher, Paul "Bonehead" Arthurs, Paul McGuigan, and Tony McCaroll, Oasis caught the attention of Creation Records head Alan McGee with their demo and released hits like "Supersonic" and "Live Forever." The band's subsequent albums, including (What's the Story) Morning Glory? and Be Here Now, achieved massive success, but internal conflicts and critical backlash eventually led to Noel Gallagher's departure in 2009, prompting the remaining members to form Beady Eye.

Report Date: 2025-09-09

Oasis cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, INDONESIA, UNITED KINGDOM. A heavily male (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,474,948 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Fred Perry, Stone Island, Barbour, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oasis score 2.53% — Strong bucket.

Brand: Fred PerryBrand: Stone IslandBrand: Barbour

Followers:7,009,478

Engagements:177,586

Rate:2.5%

Posts:1,476

Avg Likes:172,681

Avg Comments:2,290

Avg Views:2,675,698

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,009,478 · Engagements 177,586 · Rate 2.5% Posts 1,476 · Views 2,675,698 · Avg Likes 172,681 · Avg Comments 2,290 · Avg Views 2,675,698	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (17%) INDONESIA (8%) UNITED KINGDOM (8%) UNITED STATES (8%) ARGENTINA (6%)	Top regions: BRAZIL (17%), INDONESIA (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 123,352 avg likes/post · Tiktok: 200,750 avg views/post · Youtube: 2,474,948 avg views/post	Best reach: Youtube 2,474,948 avg views; best engagement: Instagram 123,352 avg likes

Top Brand Affinities

Fred Perry

Score: 20.57

Stone Island

Score: 11.18

Barbour

Score: 9.04

Movistar

Score: 5.87

Vivienne Westwood

Score: 5.59

LG Group

Score: 5.14

Lollapalooza

Score: 4.96

Guinness

Score: 4.37

Stüssy

Score: 4.29

Dr. Martens

Score: 3.82

Campari

Score: 3.71

AMC

Score: 3.21

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Top Brand Affinities

Brand	Category	Score
Fred Perry		20.57
Stone Island		11.18
Barbour		9.04
Movistar		5.87
Vivienne Westwood		5.59
LG Group		5.14
Lollapalooza		4.96
Guinness		4.37
Stüssy		4.29
Dr. Martens		3.82
Campari		3.71
AMC		3.21
Warner Bros		2.94
Tesco		2.91
Cadbury		2.91
Gundam		2.90
MTV		2.69
Aston Martin		2.67
Philips		2.58
The North Face		2.50
Spotify Music		2.44
Aperol		2.31
Snoopy And The Peanuts Gang		2.30
Polaroid		2.27
Vans		2.22
BBC		2.20
Star Wars		2.15
Converse		2.06
ASOS		2.05
Heineken		2.02
HBO		2.00
New Balance		1.99
KFC		1.94
Cafecito		1.90
Jaguar		1.90
Fiat		1.90
Kodak		1.87
Lego		1.85
Primark		1.84
Pepsi		1.81
Jack Daniels		1.79
Land Rover		1.79
Fujifilm		1.79
Bershka		1.74
NFL		1.73
Hermès		1.71
FIFA		1.67
Lacoste		1.67
Ferrero		1.67
Harley-Davidson		1.66