O Rappa Brand Affinity ranks highest ChilliBeans at 30.05% . Very Strong. Score DMDB 66.86% | Fanbase 60.68%

O Rappa — rock artist from BR.

O Rappa is a Brazilian band known for blending samba, dub, drum'n'bass, and funk with themes of social criticism and racial awareness. Their self-titled debut…

O Rappa

Recognizable

Country: BR | Artist ID: 11e81bba-4ffa-6c3e-8d98-a0369fe50396

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Genres

rockbrazilian rockrock nacional brasileiroalternativelatin alternativehip-hop & rapbrazilian hip hopreggaebrazilian reggae

Influential: 66.86% Fanbase: 60.68% Trending: 69.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 30.05% • Very Strong

As of 2025-09-09

2,246,805

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.86% | Fanbase 60.68% | Trending 69.94% | CAREER STAGE: MAINSTREAM

Biography

O Rappa is a Brazilian band known for blending samba, dub, drum'n'bass, and funk with themes of social criticism and racial awareness. Their self-titled debut album in 1994 gained recognition primarily in working-class suburbs of Rio de Janeiro, but it was their third album, "Lado B Lado A" in 1999, that achieved commercial success, selling 150,000 copies in three months. The band's music video for "Minha Alma" received multiple nominations and awards at MTV Brasil's Vídeo Music Brasil and the Seventh Multishow Music Awards in the same year.

In November 2000, drummer and composer Marcelo Yuka was tragically shot, leaving him paralyzed, after a confrontation with assailants. O Rappa continued to garner acclaim, winning multiple categories at the Video Music Brasil in August 2001 for their song "O Que Sobrou do Céu." That year, they also released their first live album, "Instinto Coletivo," featuring collaborations with Sepultura and Asian Dub Foundation.

Report Date: 2025-09-09

O Rappa is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The audience is heavily male (70%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,197,886 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ChilliBeans, Itaipava, Danone points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist O Rappa score 1.21% — Moderate bucket.

Brand: ChilliBeansBrand: ItaipavaBrand: Danone

Followers:2,246,805

Engagements:27,151

Rate:1.2%

Posts:1,137

Avg Likes:26,890

Avg Comments:617

Avg Views:2,197,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,246,805 · Engagements 27,151 · Rate 1.2% Posts 1,137 · Views 2,197,886 · Avg Likes 26,890 · Avg Comments 617 · Avg Views 2,197,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 38% 35-44: 11% 13-17: 3%	Largest: 18-24 (45%); next: 25-34 (38%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) ARGENTINA (0%) SPAIN (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 14,102 avg likes/post · Youtube: 2,197,886 avg views/post	Best reach: Youtube 2,197,886 avg views; best engagement: Instagram 14,102 avg likes

Top Brand Affinities

ChilliBeans

Score: 30.05

Itaipava

Score: 16.55

Danone

Score: 13.59

Ambev

Score: 13.27

Banco Bradesco

Score: 12.63

Hering

Score: 10.78

Havaianas

Score: 7.42

Riachuelo

Score: 7.09

Moda Praia

Score: 6.76

Heineken

Score: 6.62

Amstel

Score: 5.59

Budweiser

Score: 5.59

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		30.05
Itaipava		16.55
Danone		13.59
Ambev		13.27
Banco Bradesco		12.63
Hering		10.78
Havaianas		7.42
Riachuelo		7.09
Moda Praia		6.76
Heineken		6.62
Amstel		5.59
Budweiser		5.59
Eudora		5.33
Pfizer		4.35
Lollapalooza		3.98
Motorola		3.47
Mary Kay		3.00
Oakley		2.91
Tomorrowland		2.27
ASICS		2.06
UFC		2.06
Jack Daniels		1.79
Under Armour		1.57
Red Bull		1.48
Renault		1.46
FIFA		1.44
GoPro		1.44
Fiat		1.37
Spotify Music		1.31
DC Entertainment		1.30
shein		1.22
Xiaomi		1.20
Calvin Klein		1.14
Coca-Cola		1.13
Los Angeles Lakers		1.13
NBA		1.12
Harley-Davidson		1.06
Pixar		1.00
Beats Electronics		0.99
Netflix		0.97
Pandora		0.97
SheInside		0.96
Volkswagen		0.88
NFL		0.88
Chevrolet		0.83
Levi's		0.83
Universal		0.80
Yamaha		0.76
Vans		0.73
Xbox		0.73